8
THE ILLUSTRATED BEE.
The Rochester Omaha's Finest Shoe Store
April 21. 1001.
styles and values In boys and little gontlc
mnns' footwear now displayed by tho
Rochester Shoo Co. Special attention has
been given to this department -every kind
of patent leather best grades of vlcl kid,
box nnd velonr calf in short, no such as
sortment of boys footwear enn bo found in
Omaha outside of "Tho Rochester." l'rlcos
range from $2,110 to $1.00. Tho boys are es
pecially invited to visit the store, ir.15
Douglas street.
From
Maker
to
Wearer
From
Hoof
to
Foot
OFFICE AND MAIL OUDEU DEPAUTMHNT UOCHESTEU
si ion company, ir.ir. douglas street.
Moflicrn nml llnliiM.
Tliii tenderesl cord of a mother's affec
tion vibrates for tho baby. Sho loves to
miiih.' It, to hear Us coo and prattle, to soo
Its llttlo feet kick about. THE UOCHES
TEU SHOE CO. has not overlooked tho
mother's Joy thu baby's shoes. Hero every
possible novelty in babies' footwear can bo
found. Every color thnt you can think of,
from tho plain moccasin at 2.ric a pair to tho
finest baby shoo made. Mothers tako tho
baby to the Uochester Shoo company, 1515
Douglns street.
UECEPTION UOOM UOCHESTEU SHOE COMPANY, 1515
DOUGLAS STUEET.
The Uoehester Shim company succeeded ndvertlsi.il nr mmnini i,m.,.i ,. n r.n
the Howe Shoe company September 1, 1000. 2) now different lasts-vlel kid or patent " ""' l Tr-iil-il l.y Siilf- turn tho same within thirty days after dato by Btctim nnd lt woui,i bo imj)0sslblo for
Plans were laid at once to dispose of tho leathers-each and every pair warranted. " M,M,,,p" H,ur'- purchase; tho same will be exchanged tho ,)cst houscwf0 in Omaha to find room
stock on hand, the building leased for n Tho new douhlo deckorB In ladles' high The Uochester Shoo company has sue- ",r 'ho money cheerfully refunded. Tho for improvement in this factory. Women and
term of years and contracts let to rebuild hoes and oxfords are to be found at Tho ceeded In getting together tho best talent ""Khtcst provocation from salesman to cus- K,rIg of nRes cnn bc BOcn i,cronn of
tho Interior of the store, the company Uochester only. This is tho latest fad In of salesmen that could possibly be ob
bellevlng that the progresslveness of Omaha all the large eastern cities. tallied. No matter whether you nro a vlsl-
mid tributary territory would support an Among tho latest whlmB In ladles' fash- tor or prospective purchaser, tho most pn-
SCENE IN FITTING UOOM UOCHESTEU SHOE COMPANY, 1515 DOUGLAS STUEET
Ik the new ParlH last - llto and courteous treatment is offered
institution second to nouu In the Unllrd tenable footwear
States. How well each minute detail was a distinctly
curried out can bo easily seen whun you foot grnco and
first enter the store. Each anil every mod
ern convenience for the patrons' comfort
nnd benefit Is supplied. One feels at home.
There is u reception room furnished with
velvet enrpets, high art furniture, sofaB
and easy chairs, to bo used by the patrons The Rnchcftcr Shoo company Is the first
of tho store. One corner of this room Is In tho Held with scientific shoe fitting an
furnished with writing desk nnd stationery export shoo fitter, who has studied the
for the uso of patrons. In another corner anatomy of thu foot, has boon secured.
Is tho private telephone for tho benefit of Modem instruments and appliances are
tho public. In connection with tho recep- used for this purpose. The reader has prob-
Hon nnd waiting rooms Is a ladles' toilet. ' had experiences In tho past with 111-
Tho entire storu Is decorated In green nnd fitting shoes, and all Its consequences,
white onninel, the celling laid off In panels, I'-'irh foot is fitted separately boforo you
all encircled In gold moulding. Over 500 U'avo tho store, and when once tho shoo is
square foot of French plate mirrors were pronounced O. K. by the Inspector you cnn
used In the storo. Nntural palms are rest assured that you have comfortnblo and
distributed nil over tho first floor, giving Perfect lifting shoes,
tho store a most charming appearance.
Ileyond a doubt the Uoeliesiter Is the most jw
modern, best equipped and lighted business
house In Omaha. At night RIO Incandescent
lights are used for Illumination. Doing con-
lomcr is cause lor uireci dismissal. thcm Beemcd happy-no trnco of hardship.
no pinched cheeks or starvation look that at
one time were prominent among nil factory
MImni'n' iiihI ( lillilri-n'M Slmi-N. grs. The city of Uochester cnn truly boast
JenncBB Miller, America's greatest dress of the finest nnd best rnndttctfd fartorlcs In
reformor, has given much nttontlon to America. Each seem to strive to make the
misses' nnd children's shoos designed factory a home nnd lnbor n pleasure In
sensible shoes giving tho foot nntural stead of a burden,
shape. When tho little Indies aro fitted In
a "Jenncss Miller" shoe, all mothers will fr
enjoy to seo them on their children. Style Trtiilirnl AiIvitIImIiik.
nnd elegnnce, cotnb'ned with durability. The ,. .
Uochester Shoe company shows fifty differ- ithout printers Ink no business cnn bc
cnt nnd distinct styles of this celebrated n 8,1CI'PSS- T" 1ny when our forefathers
shoe. All widths and sizes, prlco from $2.50 WPro forC(,1 drlvo in ox team to some
and down to $1.50. Besides you will find trading point nre past. The public has been
ninny other celebrated makes of misses' lightened t such n decree that In a mn
and children's footwear nt this store, rang- nipnt ,npv discern a truthful nd. fmm tint
Ing In prlco from 75c to $2. Tho Roches- n' n fil. The Rochester Shoe enmnmv
tor's misses' nnd children's patent leather ',ns h,,"t " business In n few months
shoes nre now all the rage In Omaha. achieved hv truthful advertising fub
fllllnc their promises to the people. Ad-
vertlslng simply menns it nays to be hon
est: It Is dollars nnd cents in the long
run. A. T Stewnrt. who achieved grent
success ns a merchant: John Wanamakcr.
and mnnr others of the creatrst retnll
Tho reader cannot form tho remotest Idea concerns all were crowned with surcess
of tho grent change that has taken plnco bv truthful advertising. The dnv of the
among tho Inhering masses of tho cast, bombastic advertiser Is past. Tho fakir
Tho manufacturing of shoes, Instead of must go, Each and everv patron of u
being carried on In old tenement houses store, If treated right, will become a vol
whero tho germ of disease was Imminent untnry ndvertlscr by commenting on the
In every nook nnd corner, Is now carried on treatment received, the merchandise pur
In most enses In buildings adopted nnd ehnsed. Tho Uochester Shoe company's
especially built for the purpose. Mr. C. I. manngcr has each and every Individual cus
Howe and Mr. I. L. Mossier of tho tomcr under personal supervision. More
Uochester Shoe company on their recent than ordlnnrv ontttlon Is used to give polite
eastern trip made It a business to Invcstl- treatment. You are never urged to pur
gato this matter carefully. One of tho most chase at this store; the merchandise of
niodern factories, both from n practical fered must win your pntrnnace. None or
nnd sanitary standpoint, visited by them us nre Infallible; mlstnkns will occur but
was the factory of I'tz & Dunn of tin store In Omaha will reetlfv mlstnkes
Uochester. N. Y. Hero each and every with more satisfaction to the customer
comfort thnt the human mind Is cnpable than nt the Uochester Shoe company
of conceiving Is supplied for the people of
tho factory. They employ over 3,500
men nnd women. On each floor Mull Order Department.
Is nn Inspector whose business It Is to In- Th., c. ....... .. .
in.., oi encn nnu every person emnloved on nniKrtlfnlr.il n .,1 n i .
r nrnvnniin . . ""i'iio man oruer iiopnri-
ca-
Nn-Ciilli-il SivviitxliiipM of llii r.iiMl
TiirniMl Into I'nlni'i-M fur tin
l.iiliorliiir CIllMMPM,
...... m .... ..nn ... u...H juhi oiiui.- in iiiiiiiwuim nnu ninriii c t liese aro for the For fnrMn.r ,,iim,i. n ,,
mm, i,...vH.... I.. ivrf....t Slim- buying at The Uochester In case you are use of the factory people. Tho building Is ' or fur,htp ' "1 '''
i..i dissatisfied with nnv nurchasn vnn mnv r. nnnrntm! nnfl lli,in.i t,.. " '' 1 ''lt oliui!, U),,
ArlUtlf SIiim-n nil- .Men mill IIojh.
A gruiid gathering of smnrt styles, correct
nected direct witn sovernl largo eastern shoo fashions for men and boys. Elegnnce
factories, this houso Is enabled to sell tho nnd exclusive footwear hero takes tho place
best obtainable footwear for less money of tho commonplace so much in evidence
than you usually have to pay elsewhere, elsewhere, and the cost Is far less, A vnst
The Uochester Shoe company consists of nd vnrled collection from America's best
V. L. Howe, cashier Lawrence National shoo factorles-the acknowledged lender of
bank of Lawrence, Kan.; O. I. Howe. H. F. , hKh Krmh, sllm,H A Nl,ltlo,()1
Itenedlet of Omaha and eastern stockhold- ,)f Syracuse. N. Y.. Is represented in
ers. with I. L. Mossier ns general mnnngor. oninha's nnest shoo Htoro, "Tho Uochester."
a. Tho "Nettleton" shoo has been tho favorite
shoo for comfort, distinctive stylo nnd ele-
l.mllfM' Slinc lliiiirtiiM-nl. gnnce with correct dressers for over twenty
yenrH. All the fashion conceits posslblo
It will be n pleasure to every lady of tl,nl 18 'Irslrablo, is found In tho" Net-
Oninha nnd vicinity to visit The Uoches- t'0'0"" "hoe. All other makers copy after
ter's Ladles' Shoo department. Tho large nlm' besides tho above, such makers as
variety of styles, new Ideas, new shnpos H ' Son, Plngreo & Smith, Dorsli &
'.nil lasts fashions latest dlctntlons, nre to S()". Torrey, Curtis & Tenel, Schwnh Urns,
be found here only. America's foremost nn'' '"""y others aro represented here. The
shoe builders are represented here, Includ- Kreatest valuo, tho best $2.50 shoo for men,
Ing Armstrongs, Eddy Webbers, Utz Is offered by tho "Uochester," oxcelllng in
Dunn, Fosters, .lennesse Miller, Plngreo R stylo, wenr and comfort nny $,'1.50 shoo now
Smith, Fords, nml many others, The prices on tho market. Tho prices In tho men's
nro always lower than elsowhero, ranging bwo department range from $7.00 to $1,60.
from $5.00 down to $1,50. Tho Uochoster Never beforo In the history of Omaha has
Shoo company's spcclnl nt $2.50 excels nil It beon posslblo to approach tho variety of
MAIN SALESUOOM UOCHESTEU SHOE COMPANY, 1515 DOUGLAS STREET.