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TIT13 OMAHA DAILY Tt73K: Sl'VDAV. ATIUL
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SEE OUR
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Advertisement
in the
Illustrated
Supplement in
Today's
About Our
LLINERY
MORE and FINER
MILLINERY
will ho hIiowu tomorrow and
all tho coming week than was
ever seen in Omaha hefore.
to
NEW EASTER MERCHANDISE
Tomorrow marks the beginning of the second week of our annual challenge sale with all the sensational bar
gains that are bound to be in it. Each year we have made our Challenge Sale more and more important and
still more difficult for other merchants to either imitate or follow. This year our Challenge sale surpasses
everything in the way of a sale ever held. We make preparations for our Challenge sales on such an elaborate
scale that we are absolutely positive that everything that we advertise as a challenge bargain is something that
cannot be duplicated or even imitated by any other merchant under any circumstances. ' The volume of our
business is far too great to permit any accumulation of old stock, and everything in every department in out
entire establishment is absolutely new, in the latest spring and summer style. As this challenge sale pro
gresses you see new reasons for astonishment every day. &
TOMORROW'S BARGAINS ARE SIMPLY IRRESISTIBLE
NDEfS a SOWS
. Bc5
GDTMNfl
7 8
Boys' Fine
SUITS
for i
Easter
on 2d floor
lor boyv nnd ehUds' nil wool knra uanU
milts. IIR..J 3 to K, ywirs, in either reefer or
Kf I'a.H'H huvn double
EI.?f' An "'ImlMblo nu t for ivliool niul
MiiRh we.ir. utrktly nil wool goods. ViMv"d
; " " 1 one or thosi
ill! limir i -'ix
MMMm Bress
Goods
49c for $1.25 Dress Goods
Tho greatest assortment of high grade dress
i . i.. i.i... i. ............. .. ... n ..-.I l n ..in. .....i
BijSSja wool Imported Kronen novelties, In tho new combinations of col-
homespun, till go In our cimlloiitro sulo front burij.iln square at 4'Jo yd.
29c for 75c Dress Goods
This assortment of high grade dress goods in
cludes 10 pieces gloria silk In changeable navloJ, black jacquards,
lureo and small doalirns, niercorl.nd silk and wool novoltlos In
spring colors, worth 76c. Challenge sale prlco I2!)c yd.
19 -aJm
Silks
Allien iu 'v rawnwsiKwwm I
Mil I X
i
iy L'llilllen
25c yd. for largo assortment of pure foulard silks, light and
dark colors, lloral designs, plain taffetas, changeable"
taffetas, brocades, yard wide changeable lining silks?J A
wide figured drapery silks, sale price only tallU
98c for $2 00 Dress Goods
The largest and choicest variety of new foreign
and domestic tailor suitings over shown, consisting of 64-inch
French habit cloth, now satin faced Venetians. English broadcloths,
French Empress cloth and two-toned vlgorcaux in all tho no.v
and stylish colors, positively worth $2 yd. Go on special sulo Monday in dress
goods department at 9$o yd.
3
c
39c for 85c Challis
Imported silk striped pure wool
lull i N. Ilglu mill (lurk grouhds.
Hum designs, sold till over Ht 85c
vd.- lurclialli'iitio sain U'Je yd
7oc for oxcoptlonally wido stripod nnd
nirurei) pure wool poplins and
I n Gorman novolty dross goods.
I JU Challcngo sale price 75c yd.
12 c
12 to for 50c Dress Goods
This includes our checked camel's hair dress goods
for separate skirts or entire suits, plain henriottas,
and Knickerbocker suitings. Challenge sale 12icyd
NEW BLACK DRESS GOODS
$2.50 Crcpons for SI 25 and SI 39
Mark crcpons that never linvo been surpufscd in beauty of texture, rlchnois of lustro
nnd Rood wearing quality. Now mateUsso ereponn, new blister crcpons tho newest
nnd incHt exclusive. designs. Crcpons that nover havo boon known to sell for less than $2.50
yd. Co on special salo Monday In two lots nt $1.25 and $1.39.
lit
$1.00.
C9c for $1 Black Dress Coods
A lato arrival of new black drcts Boods, Including rcflnlshed chevi
ots, KiiKllsh ottoman, mohair granites, eatln bcrbera, fancy plero
las, French velours, mohnlr brllllantlnes, Sicilians, storm Bergte,
Oerman henriottas and many other popular weavea, usually sold for
Chullengo talo prlco Monday 60c yd.
50 pieces black I 45 pieces 27-iuch
Lyons' dye wash-1 extra heavy quality
auio cnina silks, i black china silk,
5(Jc quali- f m worth 1
ty, only "in yard,
35c yd.. .WU i Monday
i si Iks, i DiacK cmna sine, regular 75c
lip worth 81 quality, M am
25 i?ieces pure
silk black taffeta,
regular 75c
Monday
I at 45c yd
Novelty Silks for Easter Dresses or Waists
Cheney Uroa.' atln liberty nnd twilled foulards, another
Now oriental styles on satin grounds, for waists. Now pllsse and Iaco stripes. New
vorueu uiiicins, popuns ana crystals", ana blues
and rose resedn silks, new grays and red at
63c and OSo yard
In silk department
Now pllsse and laco stripes. New
69c and 98c
$
In our great challenge salo wo will offer
handsome Jiaster Garments at rmii.n-lr.'ihW
low prices for Monday and all the week.
I iCfl lor an exceptionally fine
I 5111 sl)rin tailor made suit.
Jr Over 100 of the?o stylish,
up-lodato tailor made
suits in double breasted, oton, tight lltting
and reefer stylo jackets, made of line Vene
tian, covert and cheviots, with skirts in the
new box plaited backs, cut and hung most
gracefully.
Extra Special Black Grenadines
35 pieces new black Imported grenadines so much In demand this season. They
nro nil 45 Inches wide, new ribbon and satin stripes In nil tho different widths.
ouenmo eiiects, Darren grenadines, twilled grenadines, crepo melange
grenauines, positively worth $2. GO and $3.00
Monday's price only $1.50 and $1.98
yard
tor tho choice of 200 sample tail or made suits
and costumes. These are new arrivals for
this Easter sale, and go in this challenge sale
at $25.00.
$150 and Sf.98
49c for $1.25 Fancy Novelty Silks
Novelty silks In wnlst lengths nnd sultnblo for dress trimmings,
millinery and entlro gowns. Many cxclusivo designs
In this lot. In brocades. Btrlpes, checks nnd plain
colors. ChalloiiBU f?ao irlco
Grand Easter
Challenge Sale
Kid Gloves
glace and
69c
5,000 pairs ladies' im
ported German laifib skin gloves in glace and
piquo overseam, French Mocha, in
all sizes. All new spring shades
for Easter, worth up to 1.50, goon
bargain square at Gflc pair
At the kkl glove department will be found
the very latest Easier novelties in kid gloves,
shown for the first time Monday. Every pair
warranted and made by the foremost manufac
turers ol Europe. They come in white, black,
modes, tans, now grays
and in fact every kind
known for this sonson. Kepu
lnr prlco would bo up to $1.75.
Challenge sulo prlco, pnlr. . . .
HANDXERGH1EFS
Easter handkerchiefs in a
great variety of patterns and
styles, all at challenge salo prices.
100 dozen ladies' plain white, hem
stitched and lace and embroidery edg
cd linntlkoruhlofH, nlso hnmlUerchlcfri with drawn
thread comers hundreds of stylos, worth up to
".jc. Challenge sulo prices, each 5c und
49cjs.5Q
HIGH CLASS EASTER NECKWEAR
25c
S5JI flO foruew spring jackets in the short jaunty,
Wtt lfl nowffylo 'double breasted and fly front jackets. Mndo of
VIZ ? t hi'J i1aUo,0t n' covort', oto", olcKnt'y lined through-
out with silk. Challenge salo prico U. US.
SO OO for now sty silk capes, either plain or beau-
1 9H tifnlIy braided and jetted. Challenge sale
r price $3.i)8.
3jCQO for $12.00 silk dress skirt, made of hand-
.lQII some taffeta silk or peau de soie, the lateat
0 Btyle. Challenge sale price 5. 9S.
I-Vr rhllds' HiiP.it Hirer pio. riiltu ncr
W'inl faiicv ch. lois rlu.k.d MriiipVl ,,f,i
In I t", Vn;X"Ul!l!rI-v trltiimwi and u mhI
'''Pr. than col
CHALLENGE BARGAINS
""rBASEMENT
..... niuir
table iliiiimsk,
the LT.c qimllty
l'JMjC yd
liO lnih c. iFu ion vy nlT
linen Scotch tnblo dnniask,
(ho r,oc ini.'tllty,
iTm- yd
01 nnd -L'-lnch all linen
Silver bleached (iennan tu
ble dnniitsk, the (i. kind,
:i!lo .vd
Tli-lneh line (inilltV nil pure Hh,ii (ieF
Illilll kIIvim- 1 i t , -i , ) , . . 1 cxzn
tnblo (liiiiinsk, very elab 5C
orate designs, the Si nual
ll.v. W)e yd
ifl.LTi quality natural round tmea 1 era"
bossed, original silver tgss
bleached ( Iennan PjimO
(able damask, ygj
(toed size Ccrniau all EOT spa
linen uapkiiiN, m ilgL(3
(he HSc (ltiallly, if rf
75c dozen Ef vfe
!l-l size
all Illicit napkins,
the tfl.5() iniallty,
1.(K dozen
lor strictly all wool homespun skirts, also
cnecKeci and striped cheviots. These are actu
ally $5 skirts. Challenge sale prico $1.50.
1,000 ladies' all silk, satin and chiiron
stock collars all colors and styles
go at 25c each
.'J50 dozen ladies' lino imported embroidered
handkorchiefs and drawn thread hemstitched
and open work patterns, made of extra line
cloth, with tho narrow ombroldcry lflfc J IP
edgings, worth In tho regular way SI II II I?) ft
up to fiOc-Clmllongo sale prico, each UIIU IUU
Immense lots ladies' high class embroidered
nnro llnon hnndkorchlofs, bought from tho Niiw York Custom
house. Somo with vory slight imporfeotlons. worth
In tbo rnL'uliir tvnv unto SI. 00 ) MM
each, In this challenge lilfi 39111 dJlf!
sale.
COO pieces of ladles' samplo neckwear received today by express from
one of tho leading Now York manufacturers of flno neckwear, will be
6old at less than half prlco in lots at 39c, 40c and DSc each.
39c, 49c and 98c each
250 dozen ladles' ties mado of nil colors of liberty silk
edges. Many styles of wldo and narrow laco
tics trimmed with up-to-date lacce
worth In tho regular way up to
?1 00 each go on bargain
tables at 25c ench
with lace
Grand Sale Easter Lacas,
1,000 yards of all kinds laces, in
cluding torchon, Valenciennes, mech
Hn, point d'esprit, etc., in all widths
25c
worthupto25o-C . qi
.. Mb ana
challenge sale, yd.
All tho high novelty ties bought especially for this Easter sale-, al
most ovory stylo mado of finest lace, silk, chiffon and liberty silk, over
23 styles go at 49c nnd 9Sc oach.
49c and 98c each
2,000 ladlos" white embroidered aprons, mado of the best qualities of
India llnon, trimmed with tho finest embroidery and Insertion, very
approprlato for Easter, worth up to $1.50 go at 25c and 49c each.
25c and 49c each
Men's Easter Clothing
$5.00
Hundreds of bolts of all
the latest novelties of fine laco and
insertion. Hundreds of styles from
lc up to $10.00 yd.
Great variety of allover laces in
Valenciennes, and Venice, black and
cream silk, plain and fancy allovers.
All go on bargain table at challenge
sale prices.
von n:.vs .i:it vicbmii.c .spuing
si ITS
mado of strictly all wool cnsslmeres in a
variety of neat patterns, cheeks and mix
tures, also black clays, with double facing,
neatly piped, well tailored and good fitting.
In this lot thero aro hiiIib worth up to ?10,
during this challengo salo go at 5 00.
I
'i The finest
SHOES
in all Omaha at
lower prices than
anyone else dare.
$7.50
I'Olt mi:vs STYLISH SIIl I Vi SI ITS
In tho prim test assortment of styles and ,
patterns over shown at tho prlco. All of'
this season's most popular patterns In Uii) j
very stylish striped and small checked I
worsteds, blun clajH, Imported black olnys
nnd flno serges. Suits In this lot worth up!
ic iu. lour cuoieo uuiing tins cnaliongo
salo $7 50.
I'Olt MUX'S IIA.NDSOMi: SI'III.NO SUITS
In tho greatest variety of now. up-to-date
patterns ever shown, In swell stripes, plaids
nnd mixtures, stylishly cut, tnllored and
trimmed, Ilegulnr price For thU
challcngu sain $11. OS.
$15.00
i
Tomorrow wo present In our show wind owa and In our stock tho most extensive,
and beautiful lino of footwear for men, womeu, mltsco, boys and children shown hero
or elsewhere
Shoes from Most Famous Makers
Llko Trlmby & Drowsier, Kord, Florshelm, Plant, etc., In every up-to-dato stylo for
every uso nnd for all occasions. W'o show light, dainty, dressy shoos In kid nnd pat
ent leather. Street thocs in kid and calf, light and heavy soles. Outing boots for
wheeling, golfing, etc. Shoes for tramping and for all-around wear.
Slippers In leather, silk, satin and brocade. Tho very latest shapes nnd most fash
lonnblo leathers nro shown. Kveryono enn find Bhoes to fit them In our magnificent
stock. Special shapes for htout people, as well as for extra slim feet. Perfect fitting
and wearing bhocs for overybody, in prices from 10 a pair down.
Beauty, Ease and Comfort in Every Pair.
Your extra special attention Is called to tho magnificent now styles of spring shoes
for ladles and gentlemen in blacks, tans and patent leather nt
rou jinx's I'iMiST simii.no suits
In tho most select patterns, mado up In
every Imaginable stylo, sncks, frocks, cut
aways, I'rlnco Alberts, A great many of
them silk nnd eatln lined. They aro such
patterns as aro usually found In custom
niailu clothing. Kvery garment In this lot
hand tailored nnd will give good aatUfactlon.
Your cholcu tomorrow, 15.00.
$2i50f $3; $3b50i
$4, $5 and $6
Our Great
Special Easter
Sale Men's
HATS
on main floor-
THE BARRMORE HAT FOR
STYLISH MEN THIS SPRING
In Derby or Fedora Is Hie popiilnr hut.
It is not only hotter In shape, rolor and
material than those hats which sell for
?l.0O, hut you save $1.50 here. Monday
wo will show the handsome new styles
hero nt
OUR SPECIALS
Kor men who do not wish to pay ?2.no,
we have our special Knox, Diinlnp and
Stetson styles for sprint;. They are
Kiiaranteed first class material and
equal In every sense to hats which sell
for SH.00 and fH.fiO elsewhere. In nil
the now nobby colors, our price, . 1.1)8.
$l.:tS for the best hat in tho market,
In all the new sprint; styles and colors,
Knox and cnMern shapes. Its equal
cannot he found elsewhere for less
than SL'.riO-our price, 51,,'IS.
Also 100 dozen manufacturer's sprint;
samples in the finest sprint; styles and
qualities. Hats worth from fL'.no to
$:i.W). If you want a nobby hat cheap,
take ouo whllo they last nt OSo and
$1,113.
OQa tor mon's
UljC fino whlt0
w " laundered
shirts, worth $1.00,
9Qrt f0,r ino,"'s
fcfj I colored por
w "callno shirts
with collars nnd cuff!"
attaohod worth "do.
QfJA for men's
nl! colored
laundorod
shlrta with two col
Ium und ono pair ol
cults, worth $1.00.
Kf for a grand assortmont
WWW of HOW mllnriiH in
men's colored laundered shirts with col
lars attached and detached in every itn
.'iKinable style. This is one of tho Krand
est shirt bargains we have ever offered.
Choice tomorrow at fioc.
Kxtrn line double satin
damask, full blenched nap
kins, the !?::,00 quality,
$1,118 do.eu
1,000 Centllne Hates full
size bed spreads, sold
everywhere for $1.U.",
.Monday only S.'e each...
One case extra large bed
spreads, fringed all around,
Sl.fii) quality,
Monday at 85c eneli ....
IC
c
Halance of the
75c liemstltohed
linen pillow slips,
'-Tic each
1.000 dozen
knotted fringed towels,
worth :15c,
po at 15o
50 dozen Spachtel dresser
scarfs and shams,
worth $1.00,
Ko at 50e each
100 dozen
all linen fringed napkins,
worth 50o dozen,
go al lie each
500 dozen
burlier towels,
white with red bordor.s
Ho each ,
Heavy plain and cheeked
cotton toweling,
tho 5c grade,
Ufce yd
,'!5e scarfs
nnd
lunch cloths,
15c each ...
100 dozen
Turkish towels,
worth 12',4c,
go at (le each.. ..
5(H) pieces
best standnrd prints,
go at
.(Vie yd
".,000 yds .'Ill-Inch percales,
ill new spring designs,
worth I'J'fco yd,
'o at Be yd
Woodbury's Facial Soap
and Facial Cream
Provents tho skin wrinkling, crinkllnp
and fading. Will not cnuso surorfluout
growths of hair and other blemishes cure
and provents pimples, blackheads nnd orup
tlonswlll .dear tho complexion and keep
tbo Hkln young anil fresh.
Woodbury Facial Soap, Karlal
("ream, Violet Powilrr nm".
Dental Creams. Itcgiilar prlci
25c -our prlco 18c
Woodbury's Hair Tonlo koepn
tho Rralo clean and licillliv
thn hair soft and fluffy, prlco 19c lu cur drug
dvurtmenL
loo pieces laco striped
'awns, batistes, etc.,
.vorth 15c,
,'o at 5c yd
5,000 yds art tickings,
denims nnd cretonnes,
worth uii to II5o yd,
,' at 10c yd
i.(KK) pieces standard
ipron checked gingham,
in sale Monday
it 5o yd
15o Imported
ateens,
;o at
iVjf yd
G
to
'.(XX) yds Madras and
I'-reiieh glngliams,
worth up to 'J5o,
go ul S'jc yd
(
X