I
12
TIIE OMAIIA DAILY BEE: SUNDAY", APTUL 1, 1000.
Our regular annual Challenge Sale starts out tomorrow with the same purpose thai the previous ones had to prove to. you
that we give better goods, newer goods and greater values for less money than any other house in Omaha No matter what
happens there is absolutely no one able to undersell us. This has been conclusively proved every day for the last ten years.
In the present Challenge Sale we offer such extraordinary bargains that they may seem impossible. We have no hesitation in saying they are
impossible to any other house, but in our business we do not recognize such a word we say we will we do it and that
settles it. You come for these bargains you'll find them in plenty exactly as we advertise them.
SI.50 Jerseys for 25c
nit wool jorsevs
25c
Thousnnds of strictly all wool jorseys
(or ladles and misses,
In blnck, red, brown
and navy, all sizes,
(told olsofrhoro at
$1.60, in this chal
lenge nlo
NOBS & SON
fr I'll) iff IWil "wni
In this Challenge Sale we'll give you such remarkable bargains that the whole business world of
the city will stand amazed and aghast, and we'll not stop until every man, woman and child get
all they want. We'll give you such sensational values that you'll not realize there's any other
store in Omaha but ours. We'll give you . such marvelous bargains in new up-to-date, stylish, desirable goods that envy will be dumb and
the whole city ring with our praise saying, "surely there is but one bargain source and one bargain center, and that's Boston Store, Omaha."
I ii .i IT M
39c Veiling at 5c yd
II vl
5
Thousands of pieces of silk voilttitr with
chenille dots, p
black with black dots 0
and colored with colored dots Lj
ro in this auri
ChallenL'o salo 1 JU
at
Dress Goods and Silks
25c Dress Goods for 5c yard
In this ohallonge salo we offer choice of 100 pieces
.double width all wool mixed dresB goods, in light
spring colorings, also plaids and checks. Actually
worth 25c, on sale at 5c yard
$1.00 Dress Goods for 29c yard.
Choice of ICO pieces new stylo dress goods In do beiges, black plain
nnd flgurod brllllantlnog, extra line quality silk ind wool mixtures,
strictly all wool French serges, black Jacquards, large and small fig
ured. Every yard worth up to $1.00; in this challenge salo 29c yard....
29c
$1-50 Dress Goods for 49c yard.
178 pieces choice new dress goods, black crepons, mohair or silk mixtures, strict
ly all wool French and English Jacquards, French sorges, GO-tnch
German henrlettas. In colored dress goods we offer 00-Inch serges, all
wool homespuns, pure mohair diagonals very wide, silk golrlas In
venlng shades, pure silk and wool brocades in all tho new spring col
ors. These are strictly up-to-dato now fresh goods and actually worth
$1.60; in this challenge sals 49c yard
M An
S
I
L
K
S
50o Silk for 9c yard.
China silks In all colore, brocaded silks, changeable silks and
plain silk. By tar the greatest bargain ever offered In our store.
Every yard worth GOc, in this challenge sale on bargain square,
cholco 9c yd
76c Silk for 25c yard.
80S pieces puro silk, yard -wldo china and drapery silks,
(lack brocades, larco and small designs, taffeta silk,
foulard silks on black and blue grounds, polka dot pat
terns. Every yard ot thrso sllka worth up to 75c, is chal
lenge salo 25c yd
9c
$12.50 Tailor- &.00
Untie Suits W
Choice of 800 new strict
ly all wool covert and
hoiuespun suits, also
checks and plaids, with
silk and satin lined
jackets, in this challenge
sale
Talor-Made SUITS
CAPES and SKIRTS
.98
$17.50 Silk
Lined Suits at
SVaiLLISERY
and FLOWERS
SO tallor-mado suits, silk
throughout skirt and walut, In a
variety of now
tight box front Jackets nnd new
style skirts, in this challenge
sale
SS.nf! Trimmed Slats 39c
I Thousands of Indies' und children's rendy-to-wenr trimmed hats
i In a variety of shapes und styles, in thin challenge,
lined Bltl at ;
SI. 25 Trimmed
stylo, Etons, Walking Hats 50c
Cholco of 20 styles of
trimmed walking hats, all
now colors and combinations,
this spring's styles, In our
chullengo sale at
82.08 for flue all wool Aft
eovort jackets. Those JJg;
are silk liiied through-
out. all the newest styles,
nil colors, in this chal
lenge sale
SILK CAPES, 31.50
Choico of
100 silk capos,
all tills season's
stylos, on salo
at
$1.50
29c
$1.00 Silk for 49c yard.
400 pieces of now taffeta silks for waists or entire suits, all new de
signs, all now colore, also exquisite Btrtpcs, checks and plaids. Every
yard guaranteed worth $1.00, go In this challenge sale at 49c yd
, i
$2.50 Black Silk Velvet at 69c yard,
$2.50 silk back velvets in all colors, Panne
velvets in the now shades, on sale in Velvet
department at 69c yard ,
m.
$1.50 Brilliantine Skirts 49c
200 black ligured brilliantine skirts in this
sale at
49e
50c Untrimmed
Hats 8c
Ladles' nnd children'fi un
trimmed hats, nil this sea
son's styles, short backs nnd
othor new shapes, in this
challenge salo
IN
OUR BASEMENT
10,000 yds full standard
cambric lining, light bluo l(j
.wid pink lyrj
10,1)00 yds lawn,
tho 5c kind,
at
yd
SI.QO Untrimmed Hats 25c , ., n ,
Hundreds oi styles oi ladies' and children's
untrimmed hats in laeo'bralds, hair bruids, malines, imitation
Neapolitan braid, in all colors and all this season's styles, in
this challenKo tialo at
$7.50 All Wool Skirls at $1.98
400 strictly all wool skirts,
in light and dark mixtures, every
one strictly tailor-made, in this
challenge sale
BARGAINS
BARGAINS
The Greatest Bargain in Tailor-Katie Suits Ever Offered in
umana.
1,000 fine $
sOif'tlv all wnnl
ladies' skirts in all fBf I
the new style materials,
on sale at
75c DRESS TRIMMSNSS at 5c, 3c and 1c yard
Many styles of dress trimmings, including silk braid, culmps, applique, insertions,
beaded garnitures, Jetted bands, pearl trimming, nnd spaugled cords. A small part ot
thin grand lot of drcus trimmings hnu been exhibited In our show window. Thoy nro
worth up to 75c, chullengo ealo prices
9
so
3C
jlC3
25c Jet and Gut Steel Buckles at 5c each
10,000 dross trimming nnd neck buckles in jot
and cut Bteol, worth 25c, go in this challenge
sale at 5c each
15c laces in many styleB and
patterns, torchon and fancy
wash laces, chalhmgo ealo
price Sic and lie yard.
2,000 sample Htrlps nil stylish
embroidery nnd Insertion. Chal
lenge sale price, It l-2c yd.
20
Largo bargain table with
many thousand yards net top
oriental, duchesse, black and
cream silk laces, worth up to
50c vard. Challenge sale
price 10c and 5c yard.
B
Trimmed Hats $
Choice of hundreds of trimmed hats, made to
sell at $2.50, in this challenge sale
$10.00 Trimmed .
Hats $3.98
1 .00
Choice
trimmed
from $15.00
of 500 latest style
hats, exact copies
pattern hats,
in
this cballcngo salo
$15 00 Hats at $4.98
(Jreat variety cf ladles' new
style trimmed hats, turbans,
walking hatn, short back hats,
'Anna Held'' hato, trimmed
with chiffon, flowers, orna
ments, laco anil mallnc, la all
tho new combinations of color,
In this challenge salo
lu.uou yds heavy black
and white dotted twilled
shirting, worth 15c, go atwyfj
One big lot large flower
twilled dross goods,
worth 20c, go at . .
5C,
blivfJ
Full size all linen
fringed table cloths,
the 98c kind, at each
Full bleached damask
napkins, worth,
go at, doz
75c,
25
39c
t Large size Turkish
lowels, worth 15c,
at
Extra Speeial-FLOWERS
. An Immense assortment of llowurx, Including- every variety
'known. kucJi ns violets, rojes, pansles, foliage, daisies, chrysan
themums, llluc.1, swet peas, mornlngglorles, etc . on bargain
I squaro In this challenge wale at
$1 and$i.oO Flowers 10c & 19c
10c 19c
6c
Full standard dress
prints, full piece, no
remnants, at
32$
10,000 yds fancy lawns,
and organdies, worth up
to 25c, go at
5C
yd
552-jnch wide lawns,
worth 15c,
at
32S
$ CLOT
This season's best and grandest clothing bargains.
lengo prices that show an object lesson of economy.
Glial-
Men's dependable and durable buslnoffl
suits, made ot wool worsteds in narrow
stripes and small chocks. They are extra
well made and trimmed, A suit that we
bought to sell for $7.50, but for this chal
lenge r,alo your choice at
SQ.95
Sg.50
$12.50 Men's Wool Suits S6.50
Men's fine suits In this season's very now
est effects, In strictly all wool fancy caRsl
meres, fancy worsteds, black clay woreteds
nnd gray clay worsteds, A suit bought to
soil for J1-.B0, but for this challenge sain...
Even's Finest Bum ess Suits SI2.50
Your choice tomorrow of the very newest
and finest fancy striped worsteds, unfinished
serges. Imported clays, mado up with single
nnd double breasted coats, also single or
doublo brtusted vests, Over 2,000 suits to
solect from. Kvery suit In this lot bought
to sell tor $15.00 and 117.50. your choice to
morrow nt
12
r00 dozen- children's fancy fn, , j
colored ixmier school lmndher- j 1 Thousands yards extra line
S'euch chu,,l'nso Wlk' 1)l'lcl', EC quality embroidery and inser-
i tion, all widths, worth 35c,
Indies' line sheer lmndher- challengo sale price 10c and
chiefs, nil widths of hem- A 71., vnrfi
Ktitched, worth L'Oc. Challenge AKf 3jaiu.
eale price, It l-2c. ww
1,000 silk finished molred
2.r.c quality ladles' lace and taffeta skirt patterns withtfgffc
embroidered, drawn tluead fnncy borders, worth $1.00. InJgif!
liomstltehwl handkerchiefs, ro p this sale at :tlc each. "w
In this challence salo at Bu zf
each. VW
20e qunllty fast black nnd all f
colors Fronch percallno In this
Lndle.V early Bprlne; under- challetiKO sale Uc yard. WW
vti'tu; Ioiik nml short sleeves,
Bilk trimmed, worth Il.'e. (io at '
- a g . . 1.000 Bross plain white pearl ft I
ISc and 12 A2C each dwT110 snl p,lcci Z.c
20c kind of ladles' nnd chll- nCst qunllty skirt protector A
dren's fast black hose, full brush blndlnp. ChallenBo salo "I If
fieatnless. ChallciiBO sale price, Sj price, 3 l-2o yd. Z
5c pair. w
ladles fast blnck hose, 2,000 ladles' bended capes,
doublo soles, lisle thread lln- fk many styles, worth up to $l..r0 f
iBhed, worth 20c. Challengo P each, k In the basement, l3
ealo price, Ue, pair. w this challeusc sale ut 20c each.
ChallG- Sale Br y 3' Clothing;
Hoys' all wol suits, made up In the latent
styleti. Tho vest" suits run 3 to S, the
double breasted styles 8 to 15, Mado In
neat plaids, stripes nnd small checks, In
casslmeres and worsteds. Tho pants have
doublo knees and doublo scats. Would bo
a bargain at $3.00, but for this challenge
salo
Boys' strictly all wool suits In
tdzes 3 to 15, double breastejl
suits, vesteo suits and sallorJI
suits, nil mado from puro woolj)
nnt..rln1 in npnt rhpplfs nnd
fancy Invisible effects, suits
worth from $3.60 to $5.00, chal
lenge price tomorrow
' $1.00 Men's
White Shirts 39c
Tomorrow wo place on
salo 100 dozen men's flno
whlto laundered shirts,
linen bosoms nnd bands,
'n all styles and slzeu, reg
ular $1.00 shirts, but for
this challenge sale
30c
50c Men's Col
ored Laundered
Shirts 29c
100 dozen men's fine col
orod laundered blris with
collars nnd miffs attached
In tho very imwest pat
tern!1, would be 'i ImrRaln
nt Me, foi this elmllenBe
sulo
MMMEM
Snoes
We will give you the choice of
2,000 pairs
TURN ail WELT SHOES
LADIES
AT
$1,25
I
Challenge Sals
Men's Hats
Boys' all wool kneo
pants witli double
scats and double
knees
go
at, pair
Tomorrow wo Blve you
choice of too dozen very
newest ond leading shapes
in men's stiff and soft
hats In nil the very new
est colors und shades,
These liatH wero made to
sell nt $'J.f and $3.00, but
for thl sulu ut
$1.38
I
4.
c ram
The poorest of which
than any other store
Ri. L. HErli
BB9Hr P
are better
would sell
you for three dollars.
Some of these shoes
would cost you four
dollars elsewhere.
A great many of them could
not be sold elsewhere for less
than five dollars. We give
you the choice of any ' of
them for $1.39 a pair and
defy the world to do any
thing like it, 1.39
i