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a 2 TIIE OM ATIA DAILY BEE : TUESDAY , TuNE' 14 , 1898.
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MoN'1'GOMhItY : WAItI .C CO.'S BUIiDING AT TIIL TItANS MISSISSIPPI E\I'ONITION a ,
MontgQmeTy ,
' at the Exposition.
Their Building , Their Exhibit , the
Magnitudeof Their Business and
Marve1-
. o
One of the most beautiful buildings
erected by private enterprise at the Exposition -
tion , and surpassing In beauty of arelil-
teeturo many of the state buildings , Is that
of Montgomery Wad & Co the Great Mail
Order House of Chicago. It is situated on
the bluff tract cast of Sherman avenue and
9
, ' , commands one of the most beautiful sites
f at3on the grounds. Its dimensions are 41x64
, feet. The height to the cornice Is 33 feet ,
, , . _ 4aa1 the design is pure Greek of the noblest
character from the period of the temple of
Apolla at Bassee. The exterior is commanding -
manding and ornamental , exposing designs
and fnleh chaste and beautiful , The In-
tenor Is finished in white pine with ornamental -
mental trimmings , all done in a thoroughly
artistic and appropriate manner. The cases
in which goods are exhibited are of solid
t cherry , ten feet high , with great wide
glasses through which the exhibit is seem
I
In the most attractive manner.
Throughout this large room seats and
settees of ease and comfort are scattered
profusely , Inviting the tired sight-seer to
rest and enjoy that leisure which is proffered
I
them , At the northeast corner of the building -
ing Is a very cosy little once , handsomely
carpeted and supplied with desk , table , sofa ,
tl chairs and stationery , where the visitor can
have the comforts of home and write letters
as often as desired. At the southeast corner -
nor a ladles' toilet room affords every
convenience
venience for those of the fair sex ,
The building Is occupied wholly by
Montgomery Ward & Co who have appropriated -
propriated $26,000,00 far its erection and the
i making of an exhibit of the goods they
I i manufacture and sell for the further purpose
I of having a place where sight-seers can
meet their friends , can rest and enjoy themselves -
selves , at the same time being pleasantly
entertained , free of all expense , while they
are In the building ,
The reception room , with Its ceiling nearly
I , forty feet high , is draped and trimmed with
I flags and bunting of varied colors , notably
those of our own nation so dearly beloved
'
' by us nil This Immense room Is lighted
u
by incandescent electric lights , which give
ii a delicate soft tinge to the entire room
and Its contente ,
h I A reporter of the "Omaha flee" recently
called at this elegant building , and , first
having enjoyed Ua grand view which is
afforded from its broad steps , and having
noted line many beautiful Ilowers that bordered -
dered the lawn , which Montgomery Ward
I & Co , so thoughtfully used In beautifying
their Nebraska Suuhner hobo , and having
also noted the extreme pleasure enjoyed by
those who Occupied the settees which arc
, In every shaded nook , stepped inside the
building to see what it cotltutued , There
was evidently something of intarost about
to occur , for the easy chairs and settees ,
accommodating perhaps 200 people , were
tilled and the visitors were in a semi-ex-
pectant slate , anticipating the entertainment
- which vv'us soon to lnko place , The reporter.
fraokiy confessed thut he was tired tramp-
lug throughout the Exposhlun and hailed
with delight this opportunity to sit and rest
himself , admiring the magnificent exhibit
anti listening to the music , which was played
sweety anti softly , then with vehemence by
the electrical attachment which controlled
the piano on exhibition , The phonograph ,
lee , did much 1o please everybody with coon
songs , orations , melodies and witticisms
which issued front Its great brass funnel ,
Then suddenly the doors were closed , the
lights turned out , and their attention was
culled to the fact that they were to be
treated to stereopticon and lnagniscoplc
vlews , and very entertaining they proved to
be , Tire animated and moving pictures were
the most pleasing , or they were seen for
the first time by many of those present , a
majority of whole appeared to be country
people. The lecturer gave an interesting
t description of the many view's , and brleily
told of the business of Montgomery Ward
Co , The reporter had heard much of this
i great mercantile house , and listened with
j ' 'rapt attention to the telling of the growth
of n business alilch is the greatest wonder
I of the mercanlilo world , tl'hen the lights
I were again turned on , he turned to a
tlumon at his side and said ; "What a wan-
I detful business Montgomery Ward & Cc ,
have built up. ' "Yes , " replied he , "more
wonderful than the mind cau conceive ; so
wonderful that one falls to grasp It , sad the
truth of the story is branded by the uninformed -
formed as a lie , but it is no lie , " continued
he , "tor Montgomery Ward & Co , do not
lie about their business. It Is as an open
book to all the world , founded on that
eternal principle of right between man and
man and doing unto others even as they
would that others would do unto them , "
"You make your assertion with positive-
ness ; said the reporter. "Yes , " replied the
gentleman , "with the positiveness of one
who absolutely knows the truth of what he
speaks , " At this ho handed a card to the
reporter , which read : Advertising Manager
far Montgomery Ward & Co. , Chicago. Con-
tinulug , he said : "There bas been so much
said about Montgomery Ward & Co. and
their methods of 'doing business that it wlll
afford me the greatest pleasure to answer
any questions you may ask concerning them
which you think' will be of interest to the
readers of the Bee. " The reporter then
asked the advertising manager it he would
tell the origin of the business-bow it was
started , and the methods pursued to get and
retain their customers , "Yes , " replied be ,
"and in tracing the growth of Montgomery
Ward & Co , from Its beginning to the
present time , you'll hear a story which is
true as the gospel , but which seems like a
fairy tale , and yet , It can be proven by the
banks and commercial agencies of the world.
and by fully 2,000,000 people who arc our
customers. " "When and how did this business -
ness originate ? " asked the reporter.
"In 1872 , Mr. A. Montgomery Ward , at
that time a thaveling man , conceived the
Idea of selling goods direct to the people
for cash. Ills capital was very limited then ,
and he associated with him a partner. They
rented a room 18x20 feet and one boy was
all the help they had , but they knew that
when once the customer learned the advantages -
tages of buying for cash , always getting his
goods fresh and of the latest styles , and
learned that In making those purchases he
could save from 16 per cent to 40 per cent
on his purchases , that that man was sure to
become a permanent customer. Our methods -
ods have proven successfuk because they appeal -
peal to the pocketbook of the consumer , lIe
knows from experience that he can do better -
ter with us than with any concern on earth ,
lie knows that we don't and won't keep his
money if he is dissatisfied , and he further
knows that It ho doesn't fluid goods as represented -
resented that he can have his money back
on demand.
"flow about your selling shoddy goods
and fire damaged goods ? " "That is an old
story exploded years ago , for that claim
was made against us then. We tell you ,
that we never sell anything but the best
of goods , and we will give $5,000,00 to anyone
who can find Iq our stock fire dnnaged
goods or goods that can be characterized as
shoddy. "
"Your company lies expended n large sum
of money at this Exposition , have they
not ? "Yes , $26,000,00 has been appropriated
for the purpose , and we will spend In addition -
tion to that whatever we consider necessary
to properly represent our interests , When
this lxpositlop matter first came up I was
given full authority to cane here , to select
a site , and to build such a building us would
cable us to properly entertain our visitors.
That has bean done , and will be done. Our
Intention Is that every man , w'omau and
child vshio yJsljn this IxpositIon : shall know
who Montgomery lVar'd & Co , are , their
bnsineas ; and how they save money to the
consumer when buying the things he eats ,
uses and wears. " "Do you expect , " inquired
the reporter , "to build up a large trade In u
Omaha ? " "No , we do not expect to build up
n largo trade , or n small trade , in Omaha
or anyy oilier largo city , We dept care fern
n dollar's worth n trade from anyone living
In a large city. We don't sell residents of
Chicago. Wo are only after the trade of
country pCOpla and those who live In small
towns. City people have large stocks to
select from , They have their bargain days.
We place our customers on the same looting.
We give them our $1,600,000,00 , stock of
goods to select from , nnd our General Catalogue
loguo tells the prices. All days ore bargain
days with them when they order from us ,
and they cam order at their leisure from
our General Catalogue , which lies over 800
pages , over 14,000 Illustrations , nail quotes
wholesale prices to consumers on over 40,000
things used every day , "
"Your mall must-le enormous , " suggested
the reporter. "Moro then any other house
in the world , Thgfe Isn't ' a tiny passee that
vvo recefvc less than 10,000 letters and orders ,
. and they rut as high as 26,000 , Retail merchants -
chants are conrplalnli of dull that's. Don't
you know why limes are dull with them ?
It's because their prices are too high. If
they would come down and ask right prlces
they would do business , but they can't meet
our prices--no retaller can , We manufae-
turn , we import , we buy in immense quan-
titles , sell strictly for cash , have 'no poor
accounts , no losses , and It is utterly impos-
slblo for them to compete with us. Now
while they are complaining of dull times , let
me tell you what we are doing. We are
averaging 6,600 shipments a day of nine
hours ; that means 722 shipmentsy an hour ,
or 12 shipments every working minute of
the day. That's the way we're doing busi-
ness. As a tact , we handle more express
packages than all the combined express
offices in the state of Colorado. We receive
nearly twice as much money In poslomce
orders as is received at the postomce in
Omaha. We sell mare agricultural imple
meats to farmers than are sold by all the
small dealers in implements in Nebraska
and South Dakota combined , and sell then
in these states , too. "
"I understand you have a very large trade
in binder twine , " said the reporter , "Well ,
as for that , you can best judge when I tell
you that for this year anll up to this date
we have sold nearly 200 CAR LOADS. Figure -
ure 30,000 pounds to the car and you will
see that we have already sold 0,000,000
pounds of binder twine , which represents
the second or third largest output in this
country. Such an enormous quantity of
binder twine could not have been sold were
It not for the excellence of our BLUE LABEL
BRAND , which farmers from Maine to California -
fornia and from British Columbia to Texas
say Is the best they ever used or saw , You
gerhalis think that every woman has a sewing -
ing macline , They haven't though , and although -
though we have sold nearly 90,000 , vie are
still selling 1,000 every month. Blcycles2
A retailer who sells twenty has some one
slap him on the back and tell him he is a
great merchant. During the busy season we
frequently ship 200 bicycles a day , and have
already shipped some 11,000 this year. "
"Do you sell groceries ? " "Yes , indeed we
do , We sell enough groceries every day
to consumers to supply every man , woman
and child in a town of 10,000 inhabitants.
In other words , we ship groceries sufficient
every day to fill 10,600 mouths and to satisfy
the cravings of 10,000 stomachs , "
"From what do you receive your best advertising -
vertising return ? " "Our best advertising return -
turn cones from our catalogues , but one
of the very best mediums is the talk of the
retail dealers , ' They run us down , our goods
and our methods. This comes to the oars
of our custanprs. The result Is , the retailer
tailor antagonizes his customer by lying
about us , and very naturally that customer
comes to us , because he knows he will get
time greatest value for hla money , and If ho
isn't satisfied , he wlll get his money back.
Many of these country retail merchants re.
mind me of a lot of old ladles at a tea
party. They must talk you know , and when
they talk souebodyls always listenIng , The
retailers abuse us , and call us 'all manner of
names , They tried to boycott us at this
exposition and wipe us off the face of the
earth generally , 't'hen , before ; they finished
they admitted their grievance was that they
could not compete ] vilh us and that we
ought to be ( lrlvon out of buslnt'ss because
we undersell them , The farmers know we
undersell everybody , We don't ' cut prices ,
We pay no more attention to prlces others
make than If they didn't exist 'iVe know
what our goods cost We know that wizen
we add our customary small profit to our
cost that competltion Is ended , No eta can
meet our prices and giro the same
quality of goods. " "You knoiy , " said
the reporter , "that nmembers of the Agrl-
cultural Iualerrr association and many retail -
tail dealers tried to prevent your coming
to this expnslllon , " "Ofcourse we know
that , " laughingly responded the advertising
man , "and It was one of the mast ridiculous
things we over heard of , and was an Insult
to thin intelligence of the directors of the
exposlllon. The idea of a body of men representing -
resenting one of 11re most deserving exposi-
sitions ever known , to be dictated to by a
lot of country merchants , who admit they
can not make a success of their own business -
ness , then try to tell wholesale dealers ,
edltors , bankers and capitalists how' Ihey
should n a lire exposltlpni Thu 'whereases'
and 'resolutions' of those calamity bowlers
lied just about as much effect on us as
would be accomplished by a lot of boys attempting -
tempting to sink a steel clad war vessel by
pelting it with pebbles , Those retail dealers -
ers arc not consistent. They demand the
exclusive trade of those living in their
vicinity , but they don't reciprocate , In
other words , they ask a consumer to buy
born them because they are hone merchants
regardless of thu prices time consumer can get
elsewhere. Do they pay- the consumer more
for his wheat , lils corn , his produce and
his stock than the consumer can obtain la
another marketf Not much they don't , They
usually pay less , and payit in merchandise.
Does the local tnerchaet pay the home man.
ufacthrer of plows , of cigars , of furniture ,
otai , more than he pays ; nn outside mnnu-
facturer ? No , Indeed , , qn the cwtlrnry , he
writes tot outside quotatlons , thrusts them
in the face Of the localmnnufaclurer.and
uses those prices as a club to beat the hatter -
ter Clown on 'prices , Does the local mer-
chaht pay tho' home miller more for his
flour than he pays outside parties ? Not by
a jug full , he invariably pays less pn the
plea that his cualoa ers demand auah and
such flour , manufactured at some other
town , Does ho tryvto build up a trade for
his local mnnufacturer by advocating his
goods in profereaebdo others ? Nof that we
ever heard of. Then admitting that
ha does not. "Ptronlze home manufacturers -
ufacturers , admiUingr that as a
business man he ebuys. where ho can
do the best , hasn't he n heap of nerve to
ask the patronage' of people , demanding of
them from SG poracent to,40 per cent more
for hits goods tlmnnthey can get the same
for elsewhere ? Wethink so , so do 2,000,000
others who buy xrmn up regularly , and so
will 1,000,000 more inside of the next. twelve
months , for we are now on a campaign
of education , anti we propose to enlighten
the 'people of the west and northwest on
what economical buying Is , Instead of
those "kickers" ' putting their shoulders to
the wheel and trylag to bake a success of
the exposition.they have been a hindrance
and a nuisance , They have .wrlllen the
directors. personal letters and pursued cowardly -
ardly tactics to have us ejected from the
grounds , our beautiful building torn down ,
and why ? Because , as one of them said ,
'It our custumbrn see Montgomery Ward
& Co.'s exhibit and prices , thou we'll lose
their trade. ' They remind us of children
who refuse to play unless others play their
game. We play nobody's genie , our mission
in this life is to sell the consumer everything -
thing he needs at wholesale prices. These
men , who fear the loss of n little trade , are
too Insignificant to grasp the far-reaching
scope of this exposition-an exposition
which surpasses anything America has ever
seen with the single exception Of the World's
fair , I know what I an talking about , and
I tell you sir , that the day will conic when
the pleasantest recollection of our lives , and
the proudest moment to all of us of the west
will be when we recall the beauties , too
worth and the general magnificence of this
exposition. Men who threatened to boycott
It because of some imagined grievance
would be guilty of throwing mud on a bed
of flowers , which , with dew on every petal
was casting sweet fragrance on the morning -
ing winds , and hallowing its surroundings ,
hut , you know , it takes all kinds of people
to make this world.
In contrast to the way many retailers
acted about this exposition , compare our
actions. We have hundreds of thousands of
customers who will nttend It and we want
it to be a credit to the west. We advertised
the exposition in 300,000 large catalogues ,
We advertised it in 160,000 small ones. We
advertised It in mere than 1,000,000 circulars -
lars , We advertised it in 310,000 almanacs
and year books and we are reaching 10,000
different people every day , inviting them to
the exposition , Do you know of any other
concern or half hundred concerns who have
done as much for the exposition ? And to
show you the effects of our advertising we
permlt you to copy this letter from Mr. E.
ltosovater , editor of your paper and manager -
ager of the Department of Publicity and
Promotion :
OMAHA , Jan. 11 , 1S98-Messrs , Montgomery -
gomery Ward & Co. , Chicago , III.-
Gentlemen : I have your letter of December -
cember 24 , stating that a package of
1
your almanacs containing a chapter on
the Tranemississippl Exposltlon would
ho malted to my address , While the
almanacs did not reach mc , I have seen
a copy and we are receiving requests
dally for advertising matter from parties
who quote the Almutnac. You have done
the exposition a very great service and
the liberality shown Is not only appreciated -
preciated by me , but by the entire exposition - '
position management. Very truly yours ,
( Signed ) E.ROSEWATER ,
Manager Departn cnt Publicity and Promotion -
motion ,
That we hnvov hot done more was because
we did not have the opportunlly. We Wrote
and offered to take 800,000 kouventr postage
stamps commemorative of your exposlllon ,
but couldn't get them. Here's a copy of our
letter : S- '
Graphophone DI qtallow W , B. L' '
Transcriber No : 88.
CIIICApo , Jan , 1,9.1898-Tir. E , Rosewater -
water , Manager Department Publicity
and PrnSilotlon'Omaha , Neb-Dear Sir :
Replying. too your fnr'or of the 11th Instant -
stant , we note with pleasure that what
we did tdt"ott ih our Almanac and Year
hook , bejnggstrumgnlal In seeding fo ,
you rtnftt Iuiqulrles for advertlsinl matter -
ter rerit f euto the eposition , 1Vo'under- ' '
star l yolypre'going ( to have po ingd { :
stamps 4n behalf of dime r expotftlon ,
similar to ; those used at the World s fair ,
issued , ; , , tticotir8e , by tie governmciL
We wan -to 'do all we can to make limo
exposition a success , and , therefore ,
make this proposition to you ; It you
will have the stamps delivered to us on
or beforq February 1 next , we will tnlco
.eight hundred thousand (800,000) ( one cent
stamps , for which we will pay you eight
thousand dollars ( $8,000) ) cash , These
stamps we will use in sending out the
announcement of our spring and summer
catalogue , We will send out over a
mnllllonnnnouncements , , but we can use
800,000 stamps as stated , You will see at
once what n great advertisement those
stamps will be for time exposition , and we
believe It is the largest single order ever
placed by any concern far postage
stamps ,
Should you accept our proposition , It is
with the distinct understanding that the
stamps must be delivered to us on or
before February 1 as we must have
them not later than that dale ,
Please advise Us at once whether or
not you accept our proposition.
Yours truly ,
MONTGOMGItY WARD & CO.
( Signed , ) W , B , LEFFINGWELL ,
Adv , Mgr ,
"i only , tell you these things to show you
how we have spent time and thousands of
dollars to make this exposition a success
while others have been threatening to keep
their wives and children tram the exposition
if we came in. Now , don't you think for a
moment we feel lard toward those people ,
for I assure you we don't. Time trouble is ,
they don't know us , but they will before
many months , for It is our Intention to
send our advertising cars to their towns
to distribute advertising matter and paint
large signs advertising our business. In
that way their customers will become fully
posted on our prices , and they can decide
intelligently then whether it Is to their In-
tcrest to , buy from us or patronize their
local dealer.
"Your remember that familiar saying of
Davy Crockett , "lie sure you're right , then
go ahead ; That's the way we do busi-
ness. We know when we are right , and ,
knowing it , we go ahead. These meddling
retail dealers are like cobwebs which we
touch. They break asunder and that is the
end , The constitution of the United States
guarantees to every man the peaceful pursuit -
suit of his business It dbcs not restrict
the merchant to certain selling prices. It
does not compel himty pny the producer a
certain pride for his mmoulltles , and it is
a ease of the survl 1 of the fittest. We
manufacture many 'our goods , we conic
honestly by the others , and we have the
right to sell themt.fny , price we choose ,
Indeed , if vie gtvtt ihem away it la no.
body's business , tbt' , : , aving isgally , obtained -
tained the ownershli } of personal property ,
wo can dispose nt it : h' any manner that
pleasea our fancy : ,
"We were among the first to apply for
space at this exposition. We mild hot question -
tion the price , only we stated that we wished
a large space and the opporlhulty of choo9
lag from such as was nbt taken , The 11b
oral space we look and our large approprl
ntion of $ : ; ,000 liitd , we believe , been
instrumental ht causing several stales to
Increase the npproprlatlons they originally
intended , hind we not have made our zip.
hiFopriatlon for space early , and had every
retail dealer tut America combined ai alnst
.our ' exhibiting nttthis. exposition , we would
h'avo conic hierew lust tl i smne for the
courts mid not redoga zo , creeds , or ' Ctltn-
blueti. sTht9.exposltlou6 ; has extended its
Invltntlons lo"uil.lhio'world , and the courts
's'ould'lmabe lk'ug , ' hnvj'ug in mild
'thnt'sacred princlpl0 ArThnt ) ustlee be done ,
though the heavens 'fall.
"Now i am going to tiinko n little confcs-
sler to you Just to show. you liow meddling
pcoplo often thrdwouhnthooumpraog , and by
trying to avoid a danger ; their very nets
bring it upon them. Time agricultural lam-
piement dealers were time first to oppose our
coming to this exposition , and they took nil
kinds of solemn vows to the effect that we
shouldn't come in if they had to
break up the exposition to keep
us out. Candidly ; we had uo' cx
peclnllon of exhibiting agricultural implements -
ments here , for our exceedingly low prices
bring us about all the trade we can handle
at the present time without enlarging our
factories , but wlieu they said we should not
show agricultural implements at the exposition -
tion we decided to run that part of It to
suit ourselves , and , as you will notice by
stepping down stairs , we have as complete
an exhlblt of agricultural implementa as
can be found on the grounds , "
"You spoke of advertising cars ; do you
have them ? " asked the reporter ,
"Oh yes , we own two very beautiful ones ,
which , with a corps of met , are making
a tour of the United States at the present
time , They are named 'Success' and
'Progress , ' It was our hmtention to have
them In Wisconsin this summer , but , as
many dealers in Iowh , Nebraska , South
Dakota and Kansas need object lessons , wo
will send tlro cars to those states this summer -
mer and next tall ,
"The car 'Success' is 66 feet long , 10 feet
wide and 14 feet high. It was built at a cost
of $10,000. It is divided Into kitchen , pantry -
try , buffet , sleeping apartments and ob-
esrvation room , The kitchen , occupying ono
cud , is supplied wah the latest style
' 11'ilkee' range , Inrge xhfrigerator , numor-
otis cupboards , sinks and drawers , and all
the conveniences of the modern dining car ,
The central portion of the car is divided Into
live Pullman sections of double upper and
lower berths , affording sleeping accommoda-
tious for twenty persons. There are also
two sets of closets , or wardrobes , and toilets
to this division. The observation room Is
10x16 feet in size , with two stile doors , and
two doors and window opening on rear plat-
form. The furnishings are of the Pullman
design , nod the same as found on the regular -
lar Pullmmnmm sleeper. The car Is finished
in ash and hard oil , and is healed by the
tlrculaling hard water system and 1lghted
by electricity. The trucks tire the standatvl
Pullman sfx wimeel trucks , with Allen paper
car wheels and Wcstltmglmouse air brakes.
The outside appearance of time ndvertisln
car 'Progteas , ' will , perhaps , compare '
favorably withm the ear 'Success ; al time
same titne the car is not so expensively ,
gotten up , or so handsomely finished in Its y
Interior. Our object In buying it was , lhnf
our representatives might have a car to
carry limo things essential to make their ,
journey pleasnut end to accomplish limo bb-
ju cla of their trip. This car contains the
electilb carriage , a fine gas enghmo and
dynamo , for use in charging the batteries
which furnish the electric current to propel
the carriage , and another set of batteries
which supplies electric light for the two
cars , In tuts car nro always carried the' '
comtnlssnry supplies , paints , oils and stencils -
cils , souvenir books , pnmpulels , specimen
catalogues and all kinds of ndvertlsutg matter -
ter , also the musical utatruments , scenery ,
nitd other paraphernalla used by those who
give our eutertalnments ,
"Surely that is an elaborate system of
advertising , " said time 'weporter , "mid I
judge that four employes give some kind
. eiitet'tnhzmmdsnt"indectl'tlmey do , an- '
a most' excellent one at , . , the cars , All is
free. We lave a horsdiess carriage wltlt
the cars , hud'we niwnys give our friends
and customera n free ride. The luorseless
enrrings is quile'sinmllar to time one hero on
the grounds , nml people conic miles and
flutes to see it. " "That Is a very benull-
'ful irorseless carriage you have here , " remarked -
marked the reporter , "We think so. It
ivas built expressly for us to hnvo at this
exposition , cost about = 3,000 , mid embodies
everything lip-to-date , It line strong batteries -
teries , and will run fifty mllea without recharging -
charging , iVe have it here for time use of our
guests nod cuateners , nnd they are welcome -
come to ride in 4l free , Some time w
you are here get into it and takn a rid
dawn around the Ilorllculturnl and State
buildings , and see Imow delightful time sea-
sallon is of riding in n vehlcle propelled by
Invlslblo force , " b
"You must print a great deal of ndvertistJ t {
ing natter and enmploy a great ninny peo-
pie , " suggested limo reporter.
s
"We have 2,000,000 customers , No other
concern m time world has hnlt so many , \Vo -
employ 1,300 clerks and own the bulldlngs
In which we arc doing business. We use
fifteen acres of floor space for conmmercial
purposes. Even that great space is not sum-
cleat and we have contracted to erect other
buildings adjoining ours , twelve stories
high , n4ildi will give us a total of thirty
acres of floor apace. It requires fully i26i "
carloads of paper each year to supply us'l
with catalogues , etc , Thins includes 1,260,000
catalogues , general and special , and more
than 3,000,000 pamphlets , folders , circulars ,
etc. y
"We have customers in every county of - - -
time United Slates of America and ship goods
regularly to Alaskn , Chia , Ceylon , Asia ,
Africa , Australia , Great Britain , Germany ,
France , Russia , Cuba , Mexico , Canada and
In every portion of the world where the
English language is spoken.
"Timis has been a very long lntervlew , " ,
said the advertising manager , "limit I have
told you of the business of time house I represent -
resent nmd told it without exaggeration.
We have carried mm this business for twenty-
six years , Our sales for 1897 were $ S,000,000
I and nra hmreasing at the rate of inore than
$1,000,000 a year , amid , bear In mind this fact ,
for it is a sacred prorniso with us , what wo
promise to do we do and if any ea patron.
izes us and does not ilnd goods as represented -
sented they can have their money back on
demand and we'll stand transportation
charges both ways , " , . . , , _
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Ootitraet has been made for the erection of these buildings , at the nortli.west col'nor of Madison street ant.
111ichigamavenue , Chicago , Ills. , the Name to be completed during the summer of 1800 , 'a'lley will be owned , an
OccuPieti'bY ' MOutb01n01'Y Ward & GO , , who will carry i ii. them a stock of broods amounting t0 Ovel' I c2t000tOOOOO r I '
and a force of clerks , estimated at 2,000 , will be constantly employed filling out of town orders to cousulnors.
