M
T1IE OMAHA DAILY PEEt F KID AT , NOVEMBER 19 , 189T.
A mercantile stroke that could only be dictated by the broadest and most liberal policy or by a desperate and pressing need of
really money to cut prices to slash values to annihilate profits in the very heart of the season at the very time when you need
the clothing and must buy to throw profits aside when it is just as easy to get them as not is a thing not often done
in these days of supreme selfishness But the Continental is built upon the broadest lines and the desire to keep the
crowds coming thicker than ever to turn an immense stock into ready mone ) ' moves us to cut prices right and
left to cut good values to the core to make a sacrifice of profit simply unparalleled to unload thousands of dol-
lars"worth of the finest clothing at this the biggest Saturday sale ever known in Omaha There'll be room for all
There'll be plenty of salesmen No tedious waiting We know how to handle big crowds We arc used to it.
SO LOW
Our special effort will be made on overcoats Saturday We have more overcoats than we can sell It be
hooves us to make prices on them that will make them go fast Saturday's prices will reduce the overcoat
piles to a minimum there will be plenty of Overcoat salesmen , for here is where we expect the great jam ,
Gentlemen who are in the habit of paying as This lot of men's overcoats is made up from It's a little unusual these days to advertise
much for an overcoat as for a suit will have a the $20.00 and 522,00 piles and you can de anything higher than gSc which is enough
chance this Saturday of saving at least S/.oo pend upon every coat in the lot as saving1 for some goods but we have the best that
on the price of an overcoat for we p'ace ' on you from $5.00 to $7.00 and we were never can be procured and are selling now for the
sale the $25.00 high grade vaiue- ; the e'e- high priced on overcoats even before this price you pay for the worthless kind the
gant affairs with ail the fine tnm-nmgs and we are making these tremendous cuts in overcoat we place on sale Saturday at $12.50
and linings that overcoats to cannot be
with tailor- convince the most matched at anywhere
go skeptical that'we near the price outside
made coats and
mean bu ine Look side the Continental
mark them them over they fit sorry but you will 50
down to the perfectly they wear lave to come
uniform price well anil are In here for such
the correct Overcoat values as
of shapes tiese at . _ . _
When we say that we guarantee the overcoat Kersey overcoats identical with these sell
we will sell Saturday that it will wear well readily otherwheres at $10.00 silk velvet
Price making that will clear out all our-new we do not more than half tell the story collars and Farmer's satin linings are some
Jackets in one day Don't wait till Monday reasonab'e use will not wear one of these of the good points In the way of style they
tor you won't find them then quantity is coats out in two seasons A regular $15 oo are the equal of any high priced cosif but in
limited quality the best price is less than va'ue ' in blue or black shades backed by the way of service they , of course , are not
they cost by 25 per cent. workmanship and worth over $10.00
style of the very but a savin ? of
Fine brocaded Q ( Pi' ' ? highest order- $3.25 is not to
$12.00 Smoking Jac-rets © atL&iJ perfect fittins be sneezed at thesa
- Fine novelty nicely trimmed they times You can 6.75
< reproent one pretty nearly buy a suit
iooo Smoking Jackets
of the very best Overcoat of clothes for
Ill Fine Japanese bargain- the city that here these .
$6 50 Smoking Jackets at „ Overcoats ,
SATRUDAY'S SELLING
Wen's $ i o Suits go now at At this pnce there will be Men's Worsted Cheviot Suits Few , indeed , are the suits for Such suits as we place on sale Men's $22 Suits for $15.co
55.00 they'll go quick , too. at hundreds of Men's Suits m a'l the latest and most business wear that can at all Saturday at $12.50 come as here is where the big bargain
this price it's the way we al very nobby sty.es in all wool desirable shades and styles compare with these a dozen near being tailor made as any is to be found Men's nobby
ways do when \ve want lo Fell plaid cheviots in other stores variously priced around town styles single o r double ready-to-wear suit can be al Scotch Cheviot Suits new
make a price that none of than ours they are $10 but but never lower than $13.50 breasted suit s that were terations are hardly ever nec custom tailoring effects made
our competit.ois cm touch we propose to give you some all in a bargain heap for this never equalled for less than essary they fit so perfectly by skilled -workmen trimmed with the
all on one front table you'll bargains to remember as long greatest Saturday selling ever $15 cut m price every shape We will give our patrons val goods most as expensive you have materials to pay a fancy Just prlco such
finfl them in several as you live known stouts and ues that will prove beyond all manner for to have made to order We will close
eral shades the of dispute out a numm
make since
of bich so regulars to
remnants our title to her of styles
grade suits but the Omaha fit any rmn the name of 12,50 Saturday H
a little broken in selling under worth 322
price was a town. of .
any size. . fjjf i
size * , go at | all-ccmpiti- tors , at
Boys' Reefers. Boys' Long Pant Suits Boys' Long Pant Suits Boys' Suits.
Few are the times indeed when such oppor More style more value in them We are money saving people to you We have made some extra low prices on
tunities as these are presented Every one away than can be found anywhere " " Try it Saturday on this suit boys' suits before this but never anything
bargain of the highest order outside the Continental 7 new shades of nobby colorings like this
way up
and mixtures worth
plaids ,
handsome plaids and checks at I
A handsome gray Chinchilla UeefT i $12.00 , at $7.50. Boys' Cheviot Suits In a popular brown
mixture double seat and knee-elastic
with storm collar a $5 quality if there waist bands and hold-fast buttons at
made -with wool linings
over was one . '
$1.75 you can't touch It anywhere for
. all > lzes from 0 to 15 yuars cut at this nigh Class High- Class High Class less .
Medium than ? J.OO Come early Saturday to
Weight latest fctylea very fine
hale to Underwear Neckties Underwear our Boys' Department - . _ . . . . „
cut to cut to cut to
Ulfli Cost neefers big ulster collars The "Faultless Suit" made up elegantly
best snide of trimming made of the 0c 74J Be In handMmiu brown plaid cheviots the
latest and
most approved styles Everyone
flnest chinchilla In all ages from S to
one has double t e.it and knees In the
doubt the most for the money
It ; beyond
pants at tills great special sale Satur
ever offered in Omaha ien's ' Hats day you can buy them for less than at
any other time
Boys' Irish Frelze Reefers that the boys This will be an opp .rtuniiy to buy almost any kind of hat Xot
to be
' . duplicated elsewhere at any
at half hatters'
are not able to wear out absolutely price s.
huch price We mate one great bargain
wind proof hluh storm collar and heavy The best derby mad- > let Black and brown derby Fedoras with some of the bunch of high grade cheviot suits at
wool lining Boys grow out of them us give you the b < ? * t hat Hats always ? 2.DO best $2.00 hats In the world ? -'iSO which we'll break our record on
long before they are worn out cut for you can buy and positive we will make this a busy
this sale to ly save you $2.00. . . . _ . . . . , and $3.00 . . . . „ corner Saturday . , . „ . _ . for cheapne-s Thiis an upportuaity
f < r you to fcai e money
Compare these values These are the prices you'v
none like them in town store been looking for store opens
opens at 8 a. m , and closes at at 8 a , m. and closes at 10 p.
i - i
10 p. m. m ,