10 ITfJJfl OMAHA DAILY UJfiJfi : SUNDAY. APRIL 19. IBOl.-SIXTEKiV PAOT3H.
TRADE AND TRUST.
Helping tbo Average Man to Help Uimsol/1. /
*
WHAT CREDIT CAN DO ,
Fair Prices nre Possible with Easy
Terms.
THE USEFUL AND BEAUTIFUL ,
A Ul nn < lo KMlnhllNlitnotit Where Kv-
crj thing from Jtlichen I'CIIMH ' ( | | ( tut
J'nrlnr Hullo or I'roni n Cook Slovc
to ( lie KtirnlNhliiK of a HOIINO
May IK : Mud CoiMi'iileiUly at
Moderate I'tlces.
Uiulor Hfl admirable and In every way
satisfactory system of credit mid Install-
inent payment tlio People's Mammoth -
moth Installment. House , which Is lo-
cnlcd at ( HtH)15-t)17-UllM)21 ) ) ) N. llth ) si. ,
between California ttnd Webster has en
joyed n continuously successful cat cor
for years.
Probably no character of business
tratiHncled Is BO fully appreciated by
these who have tried It ana derived ben
efit from It , just as there IB none RO
grossly misunderstood by these who liavo
given it no Investigation , but take their
Impressions haphazard.
Credit Is as old as commerce and with
out It the whole fnbileof trade would
fall to pieces. What the People's
Mammoth Installment IIousu dues Is
nothing more nor less than lo extend
the methods In vogue in the great busi
ness world at largo lo private and do-
mcsllo life.
1'olitlcnl economists ar6 still fat- from
being in accord as to what are the llml-
tallous of Iho power of credit and ro1-
nmlti much at sea as to a comprehension
of the methods by which It accomplishes
Its wonders , but there can bo very little
doubt that the system , as applied to the
furnishing of homes , has been attended
with the most gratifying results and has
carried happiness and comfort to thou
sands when they olhorwif-o would have
been denied or deferred.
in the natural history of exchange
barter came llrsl and then sale without
money us a medium and then credit.
Nations have been established on and
are still conducted through It ; wars
have been prosecuted by lljfow churches
or public enterprises have been carried
out without It , and , Indeed , It may bo
said to enter cssenllally Into the conduct
of most of tlio world's every day affairs.
The farmer whoso grain Is ripening or
individual case. Everybody is not re
quired to pay ono-thlrd cash down , nor
uro { jilt-edged securities or high-toned
references insisted upon.
Mr. Roscnthnl lb a mnn who lias the
utmost and most abounding confidence
In the integral honor of his follow-man ,
and as eo often hapixuiB In such capes ho
has the good fortune to bo seldom imposed -
posed upon. Ho holds out the helping1
hand of fellowship and friendship and
brotherly love to the workingmen and
worklngwomon of Omalm and pays to
them " : "Iylll help you toliolp your-
Bel/.1" / ' Thnt IB hie , secret.
The People's Mammoth Installment
House isono that has the confidence of the
people , and it coutinucb to preserve It by
adhering to the cardinal points of
"Good goods , honest prices , fair dealing
nnd easy terms. " A child can bo Pont
vrith an order and bo as honestly dealt
\vith as the most experienced adult pur
chaser , and people who have tried vari
ous establishments and credit houses Bay
that they can purchase at from twenty-
five to forty per cent cheaper from the
People's Jkfnmrnmoth Installment House
than they can elsewhere ,
Everybody Is welcome the workingman -
man , the mechanic nnd the clerk , as
well as tlio prosperous householder. It
IB , indeed , the great cosmopolitan credit
house of llio day. There can bo no doubt
but that the wonderful success of the
firm as evidenced in this great Improve
ment , doubling Us capacity and facili
ties , Is duo to the open nnd straightfor
ward basis tinon which the business Is
conducted. There are no concealments ,
no inlflroprcBontutlonfi : but everything
Is open and above board.
The slzo of the purchase Is not lim
ited. If Iho purchaser can bo trusted a
lltllo Ihoy can bo Irtisted moro. The
lorms j ro always made to suit , so that
it is possible for any honest-minded and
Intcnllotied purchiiBor to go to i'ho Pee
ple's Mammoth Installment House and
yet whal the need and there are few
tliliiL'R that cannot bo found under that
wonderful roof. Deserving customers
are always treated leniently and con
siderately , and as to llio purchases
themselves satisfaction Is always guar
anteed. Every artlclo Is marked In
plain figures with its price , and compar
ing ( | tiallty and price the goods offered
In every department are OH low as the
pfimo In any cash house , and lower than
can be obtained In other Inslallnujiit es
tablishments , if you doubt It , makotho
comparison and see for yourself , All In
all , though known ns'actedlt house
and giving such liberal terms , the Pee
ple's Mammoth Installment House has
placed itself on a par with any cash
house In Omaha.
Ills out of the question to imagine any
economic movement Independent of the
mainspring of credit. When exchange
ceases to aim merely at the satisfaction
of the Immediate wants of two contract
ing partleHcredlt becomes Indispensable.
A farmer's son inherits a piece Of land
that If cleared will ullord him means of
support ; a clerk possessed of activity , In
telligence and Knowledge of business
which would make him a successful mer
chant wishes to open a store ; a merchant
skilled In his trailo and assured of a
icady sale for his handiwork wishes to
start a shop. It is clear that If Iho
farmer's son must pay cash for the agri
cultural Implements and seeds ho needs ,
the clerk for the merchandise ho is to
poll and the mechanic for the raw ma
terial ho Is to use In his work , the elTorts
of each to advance will bo Impossible. It
Is credit alone that enables them to over
come the dlllleulty.
That Is what an Institution and system
like that of Iho People's Mammoth In
stallment House does for the workingman -
man , the clerk , Iho mechanic and the
man or woman who labor in any capac
ity , as well as for these possessed of
available means. All laboring people
practically have to wait a week for their
VIEW OF THE NEW PARLOR FURNITURE DEI
the merchant whoso consignment Is on
the bca or rail would bo In a bad way if
ho was Invariably obliged to wait until
the product had actually entered into
other hands before ho could consider it
ns part of his possessions. The national
banks nro conducted on a credit system
and why should not the principle bo ex
tended to the purchase of the average
man or family in establishing nnd adorn
ing their honicsV Credit multiplies
both the producing and consuming' pow
er of soclotyforby facilitating exchange
it accelerates and. increases it. The ,
very vvord answers for the thing it in
dicates. It supposes confidence. Con
fiding in the good will and honor nnd in
telligence of the purchaser , the seller
.has , as a last resort , the law to protect
WH rights.
For years the People's Mammoth In
stallment House has boon the pioneer
in Iho credit business in Omaha , and In
deed In this country.
The principles they adopted years ago ,
have been carried out over since by the
ilrm , with such modiflcallons as Iho
times and increasing class of patronage
required.
Just ns it Is said , pools and holcl-
kcopors are born , not made , BO Mr. B.
Rosonlhal , the head of llio firm and
general manager , has peculiar adapta
tions for the business in which ho ib so
successful. Customers always see him.
'
Every move and every detail'in his grant
establishment ho Is thoroughly familiar
with. Ho knows the sales that nro made ,
the payments and within and without ,
nnd from collar to roof gives that per
sonal attonllon to all transactionswhich
is * o necessary in the successful conduct
of nuch extensive operations.
For the heads of his different departments -
ments ho solecls only men of experience.
Several of Ihcm have already achieved
tiiiecchs in olhor largo establishments.
No ilrm IB moro liberal in itb irenlment
of its employes than B. Rosonlhal &
Company , proprietors of the People's
Mammoth Installment House.
The same generous disposition is ex
tended to his customers. There Is no
cast-iron rule , but the terms of sale are
regulated to the circumstances of each
wages , and it is no uncommon thing for
professional and other men to have to
wait a month or months for their earn
ings. Often there are things they need
things that are absolutely essential to
their comfort and welfare- and a system
that enables them to procure what 'they
desire and pay for it according to Iheir
convenience not only contributes to the
individual happiness of themselves , but
is an element itself in biistnining Iho
activity of trade.
It is to credit nlono , It has been well
said by one of the most eminent author
ities , tlrit wo are indebted for thnt in
termediate agent which plays BO impor
tant a part in Iho transaction of busi
ness ; without credit this go-between Is
mostly impossible. The miller whoso
whole fortune consists of two wheels
which grinds his grain , the fall of water
which bets them in motion nnd the cabin
which covers them , would not bo nblo ,
with Iho host intonllons in Iho world , lo
pay Iho farmer for grain which ho Is to
make into Hour until ho himself had sold
his Hour and received nay therefor from
the baker , who had delivered it as bread
to his customers. The merchant who
engages to deliver to his customers clolh
or linen made In some remote manufac
tory cannot give Iho manufacturer
Its equivalent until ho himself has sold
the merchandise ; ihat is , unless , as so
often happens with the People's Mam
moth Installment House , who have the
capital nnd can do BO nnd take advantage
of the discount.
There are cases whore credit Is a supreme
premo necessity because , in the economic
movement of noddy , everything is con
ducted like the links of a chain. The
farmer who cannot gel Iho pay for his
grain until three months after ho has
delivered it cannot buy for cash the cat-
llo ho needs meantime.
The cloth manufacturer who trusts the
tailor would remain Idle if ho had to
wait until the tailor got hib blllb col
lected. One and all nro bound up to
gether in business affairs , in the credit
system , and why should it not bo ex
tended to the workingman nnd the house
holder and the mother of the family ?
If the credit system Is liberal , then it
will often run moro smoothly In the
larger and moro complicated channels.
Thus credit gives birth to both indus
try nnd trade , which could not exist
without It , and at times It prevents their
stoppage or gelling sluggish.
Bank notes , discounts , oven the bill of
exchange itself are not necessarily con
stituent elements of the credit system.
During the Middle Ages credit trans
actions of great importance and on long
time wore made without the interven
tion of any of these means or wlllioul
the Bllghlest traca of wrlMng , and oven
today the Russian producers nnd mer
chants contract credit obligations for
twolyo months' time without giving the
least evidence of the debt , for the noc-
orsary reason that as a rule they can
neither read nor write.
The Porvico thus rendered to the econ
omy of u nation by credit Is great enough
to warrant the gratilude of modern BO-
doty In which it has acquired a develop
ment hitherto unknown. It Is the only
thing known that koopi up perpetual
motion. Tlio economic machinery of
society poems to stand still , to slacken
its motion or to accelerate Us Bpoed in
proportion as credit disappears or grows
feeble or revives. The activity of pro
duction nnd consumption of wealth In
any country or city is grentortnoro gen
eral , moro fruitful , just as credit is more
or less developed. Few things render
moro Borvlco lo the material nnd intel
lectual , it might almost bo Bald the
moral progress of the community , than
Iho liberal , generous ciedlt giving of
such an establishment as the People's
Mammoth Installment House , enabling
thousands to got what they could not in
any other way. A great deal Is hoard
In this day of Bellamy and his doctrine ,
but with a moro general eiodlt system ,
and a wider opportunity for the ordin
ary wage-earner lo be trusted as a man
on' his merits as well as the merchant or
banker , all that IB Involved In Bellamy-
ism would fall lo the ground.
llOUHHIIUIjl ) CONVMNIIONOnH *
All Hie NcccH ltle or llio Itllolicn and
Tableware In I'rol'iiMlon.
Ill no part of the great efltabllshmen. .
ventilation in baking and have an ad
vantage of which careful housewives are
well aware. Some of these stoves have
taken first prizes for making the finest
crust on bread baked in them. The
PARTMENT.
"Model'1 is the best and is all that its
name implies.
With tnoso go boilers copper and tin-
lined , boiling pols , wilh inner granite
surfaces ; coal hods that will not break ,
and various agate-lined utensils , all designed -
signed lo facilitate , in cooking and aid
in that cleanliness which an eminent
authority declared was next to godliness ,
and in which the truly good housekeeper
delights.
In tubs , clothes wringers and baskets
and clothes boilers there is almost as
much improvement ns In anj thing , and
it is indeed wonderful to BOO how inven
tion has kept pace with the ago oven in
those important details of the nether
household.
Quito imporlant accessories at this
time of year are the gasoline stoves
ranging from one burner up to five ;
also the new Process btovoB. The im
proved are guaranteed non-explosive
and are as great an institution as any
homo can possibly have on hand for the
hot summer weather , when a continuous
hot coal lire is not only trying to com
fort but unnecessary.
Decidedly In contrast alongside of
them are the refrigerators , of which the
greatest variety nwv bo found in the
Poonlo's Mammoth Installment House.
Their different fi'lyles are nura-
b rod by Iho score and they vary
from crude ice chests up to elaborate and
wonderfully thought combinations of ro-
frlgoralor.lco water cooler and sideboard ,
all In antique oak , with mirrors nnd
shelves , mnKlng nllogotheraa handsome
an arllclo of furnlluro as any one need
care to have in a dining room. Some of
them are porcelalfnHned , and they are
all things that thofiou8okoopor IB inter
ested in just at Ihl4 rime.
Almost one ontitra sldo of the base
inont in taken up With china and table
ware and toilet eofart- There are china
dinner Pots of 125 ( tiecos and china pots
In white and gilt i f 120 pieces , each In
graceful shapes and ) tasteful decoration ,
ucli IB the varlotyviri dinner pots that
they range from S/t to 9-10 a sot in prlco.
The collection . 'nfto Includes many
beautiful salad nnuS other largo dishes In
Louis XV. dcsignm mid pretty and ( lain-
tv after dinner coffo * sots In a variety of
shapes and colors nt Iho most moderate
iirlces. There arc1 sots of ronlly good
looking and serviceable American granite -
ito ware full sots of 112 pieces that
come as low as $ ( > , and others that run
as high ns 82Sopnrato / tea sols vary
from $3 for llfty-slx pieces up lo $15 , a'l '
exquisitely decorated and highly orna
mented. In tollot ware there IB an as
sortment that almost lankuR choice dlfll-
cult. The Kngllsh sots , of twelve ploeoJ
handsomely decorated in llorul designs ,
run from ! ( U)0 to $25 a pel. Many of
them have Ihitud tops , nnd the handles
and shnnes are the very latest , often
copied of ancient and ologant.modclB.
mill lamps abound in all tlio conven
ient arrangements , white and tinted , at
fiom $1,75 , while there Is also a line ar
ray of ornamental tall piano lamps ,
with fancy umbrella shades , such as are
now BO fashionable They practically
make a parlor , so far as style Is con-
corned. Homo lit nickel and some in
wrought Iron , and they come from $4.50
to $00 , much , of course , depending upon
the filmdo. They have oentor-draft
burners and adjuoUiblo springs. Table
lamps , with duplex * burners and a be
wildering divorsitvof BiindoB , come any
where from $1.2.T'tb$12.
REMEMBER ! THE DAEIES.
In building No. 013 Is one of the most
attractive collections of perambulators
and baby carriages in Omaha. One seat
Is cane bodied and upholstered in da
mask with fiillcia jmrapol : another has
a reed body with sitk plush upholstery
and a lace-edged satin parasol. What Is
known as the "shell" carriage is much
larger arid more elSiborato. These range
in price from $4 to $12.
Something entirely now is wlmtmight
bo termed a "baby buck board. ' * The
body is entirely of English oak , as nro
the wheels. The springs and running
gear nro nickel. It Is upholstered in
silk and has an adjustable parasol. It
would bcem as if the climax of combined
otrongth and elegance in the form of a
baby carriage had been reached in this ,
though Iho various olhor styles are each
models of elegance in their way. There
is no reason why baby should bo with
out a carriaeo to bo "wheeled out for a
little air nnd sunshine this spring and
the coming summer when a good one can
bo had anywhere for $4 up on credit nnd
paid conveniently little nt a time. A
little investment such as that may pos
sibly save a treasured life.
KIjKGAXT Ul'HOrjSTKRY.
Artistic Accessories for the Drawing
Koom nml Itoiidolr.
The only thing that can limit the
splendor of a drawing room or parlor in
thcbo days is the lontrth of one's pur. o.
But it is possible for any one , through
the inducomonls offered by the People's
Mammoth Installment House , to have a
parlor sufficiently elegant and atlraclivo
for all ordinary demands.
No parlor Is complelo or can have any
inviting character without seats that are
deep nnd comfortable , no matter what
may bo their woodwork , whilp sofas ,
lounges and otlomans always increase
the air of luxury. The center table may
bo round , oval or oblong , according to
lasto or preference for the varying fash
ions. Cabinets , too , are essential , and
hanging brackets , with little trillos to
put on them , do much to break the
monotony of the walls.
All these and many moro accessories
of the parlor are to bo scon nt the
People's Mammoth Installment House
in the greatest diversity and pro
fusion , so that there is no character of
purse or variety of tastes that cannot bo
suited. The parlor suites range in
prices from 820 up and generally contain
six pieces. Tables vary In wbo and prlco
almost as much as in form , and accordIng -
Ing to the prevailing tendency chairs
nro seldom alike. Some of the sofas are
beautiful form and the lounges are
models of ease nnd upholstered with the
beautiful slufTs that In design and ap
pearance often resemble tapestrv.
As for the chairs , no mailer for what
apartment intended , they are bewilder
ing. Immediately upon entering there
are double rows of fancy rockers , some
with plush seats anc backs , others bound
and ornamented wilh burnished metals ,
extending the length of the store. Then
at the back , at the loft , flanked by Bofns
and divans , are the fine upholstered hair
nnd spring chairs , some of which are
triumphs of the upholsterer's art. An
artlclo thnt Is now often Introduced into
parlorR , though more generally seen in
the library , is the oscrllolro or writing
desk , and of these many are scon in the
forms that are largely reproductions of
the French court periods.
Not one of the accessories of the bedroom -
room Is wanting. Every arllclo can bo
found In some department of the estab
lishment. The number and variety of
bedsteads on the llrsl floor alone , not to
speak of the hundreds stored away above
and below , excites curiosity nn to how
there can bo such variability In Individ
ual tnsto. They are In walnut , light and
dark oak , mahogany finish , etc. Some
are plain , others show carved work , and
they are in all nixes and single and
dounlo , The English oak bedsteads
inado In the style of the sixteenth cen
tury appear at present to have the great
est run , and a pretty piece of furniture
It Is.
Is.Thoro
There are also bureaus ami dressing
tables
and wardrobes In the greatest variety.
of the People's Mam The wardrobes
moth Installment range from $1
up , some flno
House Is there so
much to Interest the double ones ,
with plato-glasH
housekeeper as the
basement , which Is doors , being $25.
It IH Indeed
, ,
entirely
given over
wonderful
to
to the conveniences BOO
what substantial
a
and accessories of
the kitchen and the tial and good-
varieties of china looking piece of
oalc bo
can
and tableware belong
ing to the dinner turned out now
U.STKVMW1
in the shape of
table.
In that foundation IJjgWJB KM n wardrobe for
$8or $10. Entire
of domestic economy THE MOST i inrn A I . CREDIT HOUSE JHOMAHA' bed room suites
the stove all the
best and most convenient 1-fflfe iTO-i range from $15
makes ui ) lo.r ) ( ) ( ) . This ,
venient are
, does
foim\l \ , notably the of course
" " " ' not Include the
"Universal , "I'ho
Lily" and "Tho ehuval glass , of
" which there are
llauner. They are
of different sizes and many , some of
furnished with all the them large and
latest expensive. Like
appliances and
the sealskin sac-
conveniences. Some
and diamond
of them have what quo
is known as llio "pat earrings , the
ohaval IH
' ' glass
ent kick' for opening
of the luxuries
and the one
shutting front
and hake-oven doors uries that every
with the foot. The People's Mammolh Installment House , woman without
one looks forward
Others have gauze LARGEST CREDIT HOUSE IN THE WORLD ,
ward lo.
doors , whl ch give
010-G1G-017-010-021 NORTH SIXTEENTH STREET. There are at
present In the Peoplo'p Mammoth
Installment HOUBO no lens than
soventy-llvo dllTerent patterns and styles
of dlulng-room suites , no sideboard , no
table , no group of chalra alike. Some of
tlio sideboards are massive , handsome
alTalrs In Iho style of the llfteenth and
sixteenth centuries , many of them with
the drawers plush lined and oxydized
handles. The sideboards alone r.ango
from $3.50 up to $100. As for dining-
room tables a good one is sold for $3.50.
The many corner china closets are an
interesting feature to the householder
who visits this department.
No other character of furniture excels
in varied construction or Interest that in
tended for halls. The hall racks , some
broad and elaborate and others tall and
with catch-all rained seats , area sludy in
themselves and represent all the grada
tions from 84 up to $200.
An important branch of the furniture
department is the curtain nnd drapery
room in the building , ground floor , No.
021. A gontlcman who had no idea of
purchasing happened in there on an
other matter on Thursday. Ho was
astonished to notice them unpacking
PARTMENT , LOOKING
some curtains now in material , a sort of
knotted choose cloth and exquisite In
blue and brown color combinations.
There were rowb of blue silk stripes
above and below and a narrow chenille
fringe border. There wore just the cur
tains ho had boon looking for. They
were by no moans common. With his
.prejudice against installment houses
groutly shattered ho nevertheless went
to several largo establishments , expect
ing to 11 ml tlio sumo article. Fulling
everywhere ho came back In a few
bourn , but too late the curtains were
gone , and ho loft fooling like kicking
himself for hib procrastination.
The curtain display Is really excellent ,
and the selections show taito and Include
cludo many novelties and entirely now
things not to bo found olsowhoro. 'There
is a largo collection of lace curtains ,
ranging from ? 3 n pair up , and some
very attractive portieres as low as ffi.
COMFOUT IN TUB UAHPKT.
VnrlcMcH or MURM nnd floor Cover
Thnt Will Wcnr Well.
It has been 6ald that as charity
atones for n multitude of alnn , so n good
carpet makes up for whatever else IB
missing In a room. The walls may
look bare , the chairs may bo old , the
sofa dingy , and there may bo very little
In the room , but If the carpet ( a good
the place looks comfortable and fur
nished , With a now carpet It only
takes a few additions to nmlto a room
IOOK oleganl. It makes the toilet of a
room and without It all is wanting , just
Ilka a lady otherwise wall licensed who
spoils and "gives It all away" by wear
ing shabby shoes.
The color of a carpet should always
bo ohoaon In keeping with tbo general
design of the room , the wall paper , the
furniture , etc , and there Is hardly a
tint and few known designs that cannot
bo found In the Immense carpet depart
ment of the People's Mammoth Install
ment House , covering a space 30x75ono
good slued store.
Everyone according' to lasto , but in
general the color of a dining room or
hall should be darker or moro "solid"
than for a parlor , while that for a bed
room should , If poMslblu , bo lighter than
ollhur. Whenever the carpet covers
thoontlro lloor it IH usual to have a
deep border , thus giving it something , ,
of a rug-like character , though some
pro for tlio entire pattern plain and un
broken. Whatever the oarpot deter
mined upon , wholnor rich or the low
est In price , a suitable border can bo
found at ' 'The People's" to accompany
It , and Ills well to go lo the additional
expanse , for , as a rule , Iho carpet is
much enhanced by its border as Is a
jewel by Its setting.
All the varieties of carpets manufac
tured the Wiltons , the Moquotles Iho
various Brussels and the Ingrains , not
to mention druggets , mattings and so
on , are lo be found in the immense and
Interesting slock accumulated in this ,
one of the most important departments
of the People's Mammoth Installment
House. The ingrain , one of the most
Horvlcoablo and economical carpets any
one can buy , which can bo had hero , by
the way , anywhere from 15 lo 85 cents a
yard , is within Iho means of anybody.
No ouo need have a bare or unattrac
tive lloor when good serviceable carpet
can bo had at such a price. It comes
In exceedingly neat do.signs , mixed and
mossy , mottled and geometrical , accord
ing to Iti8t < j. There is not much danger
of gelling an ugly one , ns borne one
skilled in lasto htuj had the selection of
them already.
Almost every housewife knows what
vcnlonco wore in the grent 6t nbund '
anco ,
The Ore cks living eo much In publld
and holding their dwellings and women
In small esteem contributed but little to
the dcvolonomont of furniture , but tha
Romans carried the art of household
decoration to n point whore fancy
( teemed to have reached 1U limit. When
Rome fell all that had boon accomplish
ed In houschola elegance fell with lit
and for centuries the Industrial aria
were dead. Slowly , after the DarU
Ages and Charlemagne , the bench be
came again a chair , the armor chest n
couch , worn nil's ascendancy began and
the comforls and conv onloncos of Ihd
household began to roc olve attention.
To Iho thoughtful observer , whether
or not Into nl lo purchase , a ramble
through such a la * go and complete csJ
tablisliinotil as that of the People's
Mammoth Installment House , with its
avenues of elegant and serviceable ac
cessories of the homo , Us congregation
of chairs. Its accumulation of bcdstoadd
and bedding and folding beds and an
aggregation and variety of almost
every known article of furniture be
longing to the household , H Is In the
highest degree interesting to contemplate
plate- the suggestions of achlov omonts
in llio way of hu.unn comfort which
they convoy.
Though furniture may not bo us im
portant as temples or monuments , it
has taken eras full of Intense human In
terest in Iho movements of the world to
produce these things. Relics of thd
Crusade and of the Renaissance may ho
BOOH in the forms of a single chair ,
Great have been the changes , since in
Gothic times the one great hall used
for every service , there was but onq
single chair , occupied Invariably by
the master of the house , and never sur4
rendered by him except to some super J
lor. Uncomfortable though It was , and
not to bo compared ivllh some of Iho
easy affairs at the People's , in which
one sinks almost at once into a doze ,
it was nevertheless Iho seal of honor.
Remarkable has boon the revolution ,
since even the prosperous ale Ihoir
meals from a cloth spread on Iho lloor
while partially supported by cushions
of which the fnutoull remains a relic.
Throughout Iho llmt lloor , but more
especially Iho buildings ( llo , 017 and 010
North 10th street , there is to bo found
at the People's Mammoth Installment ;
House's great establishment such a di
versity of Household furnishings as la
seldom soon under one roof. Every ?
thing that belongs to the comfort and
convenience of a home , from a steve op
tlio humblest kitchen ulonsil to
statuary or richly upholstered divans
and lace curtains are to bo found hero" ,
not restricted /or the wealthy alone ,
but available to all and the most model *
ate income by means of the credit sycL
torn. The army of attractive furniture
takes in a variety of styles , as well asdl-
vcrslty of forms and anyone wishing an
oxqulbisoly upholstered parlor lounge ,
the equal in style of these in the very
VIL\V OF THE NEW CARPET DEPARTMENT.
the qualities of Brussels carpels nro. It
is made by weaving into a linen body
loops ot woolen threads , throe to n loop
customarily.and us they nro dyed in the
wool , the color is lasting and "wears
forever , " as the saying is. 'Some beau
tiful designs in Tapestry Brussels at
"Tho People's" range from 55 cents a
yard. Though others may be moro lux
urious under foot , there IB no bettor
carpet for the average householder
than the Brussels , and by proper pad
ding when put down it can bo made as
soft us any and more durable than some
others. The Brussels , thoughonco , not
many years ago , rarnr than it is now , is
used alike in the cottage of the me
chanic nnd the palace of the million
aire. It is not too rich for the poor and
not too poor for the rich. Like the Ax-
minslor and other varieties , Brussels
cnrpot is now made ns good in this
country ns in Europe ; indeed , some
think , bettor. All the marked im
provements in carpet manufacture are
distinctly American.
No one should purchase a
Carpet without seeing the ele
gant assortment at the Pee
ple's Mammoth Installment
House.
ATTIIACTIVK r
Anoiciil n I'logini ! VOMIIH AdaiiU-rt to
Moderate Convenience unl Comfort.
It is a curious fact that the history of
furniture has boon contemporaneous
with the political independence and the
material prosperity of the average man.
Even architecture does not toll the ups
and downs of mankind so thoroughly us
the objects that are identified with
his daily life and domestic comfort.
No popular error is so common as the
one that articles of domestic use in the
household have had a steady develop
ment through the centuries , and boon
elaborated from the simplest forms to
these more complex and luxurious , niieh
as arc now found in the grout ompor.
linns.
Not only is the story of our furniture ,
of our chairs and tables , the tUory of art
itself , but it IB the Htory of the human
race. It has gone up and down Muctu-
nling with the varying fortunes and in
telligence of nations and peoples.
Skipping the Indian and Oriental races
with their sculptured utensils nml rich
colors and their dtvaiiB and rich fabrics ,
art In furniture had already reached
great devolopomont when the Egyptian
led the world , fie had his beds of
cedar s'ipportnd on ( cot carved , painted
and covered with Iho tlnnst draperies ,
as well as chairs of turned wood , nnd
vascd , mirrors nnd small articles of con-
fin est nouses , can have it as easy at the
plainest and most practical dining room
chair.
It is no unusual thing for young people
ple just beginning housekeeping to bo
furnished throughout entirely from the
People's Mammoth Installment House's
establishment , as they can find it much
more convenient , can make satisfactory
arrangements nnd can have better fa *
cilitios by selecting everything need
ful at one place under the same roof. _
Many a pretty and happy homo has
had its beginning in B. Ro onthal &
Go's establishment , and many who have
started in this way have continued
dealing there , getting everything need
ful as the years went by.
The People's Mammoth Installment
House is located at 01. ' ! , 015 , Gl" , 1119 and
021 North Kith street , between Califor
nia and Webster streets , directly oppo
site Hotel Esmond.
The summon of the establishment on
thie main business thoroughfare with
the Hanscom Park and Twenty-fourth
street motor cars passing the door every
four minutes , within one block of the
South Omaha and Sherman avenue mo
tor cars , and within a few minutes'
walk from tlio terminus of tlio Council
Blulls motor , makes it the center to
which not only the people of Omaha ,
but hundreds from various purls of
South Omaha , Council Blulls , otc. , find
their way to ltn doors.
Indeed , it may l > o said , that the con
venient credit system of tlio People's
Mammoth Installment HOUHO has fully
as great an appreciation outside of
Omaha as in it. The number of regu
lar customers- from Council Bluffs and
other parts of Iowa have been increas
ing every yoir , and no olhor t-ado has
liooii found moro mutually satisfactory.
If the oxtoriorof thiBextensive estab
lishment is propossessincrntid a key to
the thorough huHim-m-liko and compre
hensive character of the transactions of
the concern , the interior is even moro
so.
so.Tho vastspaccs occupied by single de
partments ; the hundruds of bodsteadH ,
the tlioubiindb of chairs , the vistuH of
curtains , the avenues of wardrobes , the
tiers of tables extending quito as far as
tliu eye can easily measure , and the
whole interesting aggregation broken
and varied hiirc and there by displays
of pictures , exhibits of bronzes and stat
uary , make up ono superb and bewil
dering spectacle of the arllHtlo indus
trial achievements of the present day
made nt once available to the most or
dinary means , that when Been makoB
anyone glad that he or she ib living in
the favored age and the favor oil lancl
they are.
lion ; an elsewhere the same principle
IB available , that of getting the best
goods at cash prices by paying u Hmall
Finn down and the remainder in in
stallments ; a most convenient and easy
way of furnishing u house.