/ '
THE OMAHA DAILY BEE/
TWELFTH YflAE. OMAHA" NEB THURSDAY MORNING MAY 24 , 1883 % 319
With Monday Morning , May 21st.
p. CO.
WILL INAUGURATE THE SECOND WEEK OF THEIR COLOSSAL SALE OF A
ON DOLLARS WORTH OF DESIRABLE MERCHANDISE
From all the Leading Markets of the World to be offered by us over our retail Counters at the
The most important event in the annals of the Dry Goods trade of the Western Country.
OUR PAST EFFORTS SINK IWtQ INSIGNIFICANCE AS COMPARED WITH THIS GIGANTIC ENTERPRISE.
FROM MANUFACTURER TO CONSUMER BI3EGT WITHOUT ANY INTERMEDIATE PROFIT-
The announcement made by us
one week ago , created , as we sun
posed it would , and intended it
should , a profound sensation in
business and social circles.
Realizing the unusual effort that
we hiid put forth'to bring within
the'reacli'of the'people of Nebras
ka' the best values that they
had ever known , we anticipated
.a corresporidi-ng return , for never
before in tlieir establishment has
there been so much labor'as was
put into the two'weeks previous
to and in preparation for this sale.
We iievejvlind any doubt the re
sult. We knew it would be a
GREAT SUCCESS
-and1 would be the largest and most
important sale of dry goods that
we had ever attempted and car
ried through. But we are free
to confess that our most sanguine
expectations have' been literally
dwarfed into insignificance by the
stupenduous results and almost
incredible figure which our busi
ness for the past week has real
ized. We venture to assert that
no house west of the great cities
has ever , under the most favorable -
ble circumstances , sold the
.amount of goods at retail that
were purchased at our establish
ment last weok.
' For the second week , begin-
.ning Monday , we propose to continue -
tinue the excitement , and we of
fer for your perusr.1 a list of bar
gains in all departments , which
no house in this country can
match or approach. A great
many lots which we offered last
week have been sold , but we have
drawn from
OUE RESERVE STOO&
other lots , equally cheap and de-
eir.ible , to fill their places. We
shall present in every department
an unbroken line of great in
ducements and attractions. We
shall open on Monday several lots
of goods that are really remarka-
able bargains , and these goods
will be offered very cheap.
BUCK GRENADINES
i We will offer our entire lot of
supprb quality all Silks brocaded
and Striped Satin Grenadines at
half the cost of importation.
COLORED" SILKS ,
Our entire wholesale and re
tail stock of regular § 1 25 colored -
-ored Dress Silks about 75 pieces ,
all desirable shades , will be sold
without resnrve for 75 cts.
25 pieces beautiful colored
Batin Ithadames to be sold at 56
cts , costs to manufacturer 85 cts.
always retailed at $ I a yard.
As a most desirable and un
equalled bargain we shall offer
our entire stoek , about 25 pieces
of American colored Silks in n
magnificent line of shades , our
own assortment retailed hitherto
.atl 50 a yard , to be closed dur
ing this -ale at § 1 17 . It will
be impossible to duplicate these
goods at anyihing like thi i price
SUMMER SILKS.
!
25 pieces summer Silks wortf
from 75 cts to § I a yard , com
prising pencil stripes , colorei
checks , Louisenno checks , Glac <
stripes , colored ground stripei
.all offered at 65 cts. a yard.
SPECIAL
Remember these are not th
. thin tissue paper Silks usuall ;
Hold as leaders , but are all fin
grain Silks and cannot b
uphcated at any price.
, S. F , Morse & Go
BLACK Si IKS ,
As the greatest bargains ever
offered in any line of Silks with
in the past twenty-five (25) ( )
years and as one of the great
leaders of our sale we shall open
and sell one dress pattern to a
customer ns long as they last.
"VVe wish to distinctly state
that the usual retail value of
these goods as slated below are
not in the least exaggerated or
enlarged for the purpose of mis
leading the public.
15 pieces fine quality Lyons
Black Silks , 19 inches wide at
66 cts. , never before retailed nt
less than § 1.00.
6 pieces very fine 21 inch
Lyons Black Silks at $1 , never
before retailed at less than $1.25.
18 pieces Guinet's extra fine
quality Lyons Black Silks 2jJ
inch wide to be sold at $1.25 ,
never before sold less than $1.75
14 pieces Alexander Girauds
Lyons Black Silks 21 inch wide
at $1.50 regular $2 25 quaility.
8 pieces Alexander Girauds
Cashmere Princess Black Silks
24 inch wide $1,75 , magnificent
goods and would bo cheap at
$2.50.
10 pi'eces Bellon's 22 inch
Cashmere Black Silk , Armure
Mourning Silks , double faced
mourning Rhadames , all al
$1.90 , would be considered a
bargain at $2.75.
. 5 pieces Tappissier Frcres 25
inch grease proof Silks , warrant
ed not to spot , break or grow
shiney. and Guinet's Cashmere
Itiche Silks , extra fine quality al
2.25 would be very cheap al
$3.60.
25 pieces 24 inch Black Satin
Rhadames and Mervilleux at
$1.25 worth and sold at $2
yard.
20 pieces rich 24 inch Black
Silks Damasse Brocades 60 cts. a
yard worth $1.25.
10 pieces extra fine 21 inch
Black Brocades at 75 cts. a yard
never before offered at less than
$1.50 a yard.
5 pieces lustrous Black Satins
20 inches wide at 95 cts , worth
$1.50.
4 pieces 28 inch heavy Black
Satins at $1.20 worth $2.2 > a
yard ; these being an extra width
aic -"cry great bargain.
25 pieces 21 in h rich Black
Brocade Damasse atl 25 , worth
f ullv $2 to $2 50 a yard.
We have about 2200 yards of
Bonet's , Ponson , KGiraud s and
Gurnet's rich Black Silk Bro
cades , in lengths of from 6 to 20
yards that \ve will sell at $175
and $2 per yard worth from $3
to $1 a yard.
VELVETS.
Our entire stock of Black Vel
vets will be sold at 75cts. $1 60 '
and $2.25 worth double the price.
Our entire stor-k of regular
$2 50 colored Silk Velvet * all
good colors , Myrtle. _ Mfirine ,
bronze , OliveNavy , Wine , Plum
Seal , &c , , to 1)0 ) closed out during
this sale at $1.95 per yard.
Our wholesale stock of Blacl <
and Colored Velveteens about Id
pieces worth 75 cts. to $1.25 i
yard , to lie closed out during thi >
sale at 374 cts. 50 cti. and 65 cti
a yard.
OUR RESERVE STOCK ,
1000 more lots and 50 (
packages in order in addition t <
the innumerable bargains alread ;
mentioned will be brought for
ward as fast as the lots alread ;
" I advertised are sold out.
MS. P , Morse & Go
Colored Dress Goods.
1720 yards Brocaded and Ax-
mure Dress Goods , all now spring
shades in 11,13,15 yard lengths
at 7A fits a yard , worth 20.
2100 yards silk and wool mix
tures , spring colorings , an ex
cellent cloth , to Jbe closed during
this sile at 10 cts a yard. The
import duty alone on this lot was
more thau the price we ask for
these goods.
1.200French andEnglish fancy
Dress Goods in all the new spring
shades offered at 22 } cts. worth
from 85 to 45 cts.
1276 yards double width , now
color English Cashmere at 19 cts
regular price 36 cts.
1000 yards all wool Black and
Colored French Nun's Veiling
during this sale will be sold at
18 cts. cost 25 cts. to import.
1300 yards double width Lu
pin's Black and Colored French
Nun's Veiling 42 cts. a yard
would be very'cheap at 60 cts.
950 strictly all wool illumin
ated French Beige , 40 inches
wide to be sold at 374-cts , never
sold under 60 cts.
1 700 yards 44 inch'black and
white , blue and white , bronze ,
myrtle and other desirable shepard -
ard checks , to be sold at 50 cts. a
yard , were bought to sell at 90
cts.
cts.2iiGO
2iiGO yards very line , all wool ,
French Cheviot Beiges at 60 cts.
cost 95 cts. to import.
1900 yards , very fine , all wool
illuminated shcpird check ? , cash
mere delaine Beiges , and French
twilled Foulles , 62 } cts. previous
retail price $1.25.
69 pieces 44 inch Gilbert's
spring styles flanne1 suitings
67icts , usual retail price § 1 00
to SI.25.
26 pieces very finest new
finest all wool new spring pin
checks , with pin head illuminated
stripe , 50 cts. a yard cr\st § 1 50
to import , usual retail price
§ 175.
15 pieces superb quality cash
mere foule pin head checks , in
nil new spring colorings at 77- }
cts , usual retail price , &l 10.
15 pieces best quality 32 inch
all wool Jersey cloth in straw
berry , navy , wine , &c. , 75 cts a
yard , usual price $1.25.
SILKliOSE
Lot 1. Ladies spun silk hose all
good colors , will bo sold during
this sale at § 1 25 , regular
2 50 quality.
Lot 2 , Our spring importation
of fine quality pure silk Hose
all desirable colors , regular
§ 4 5U quality , will be sold at
2 70.
Lot 3. Our entire importation
of very finest embroidered pure
si'.x : hose , regular 5 DO quality
to be sold at 300
Lot 4. Our entire importation
of fancy openwork , Dcrbj
ribbed and drop sketch OKI-
broidered silk hose , usuel price
5 00 to 7 00 , will bo sold al
3 85.
, 201) ) pieces Cambric Embroider ;
at 12i uts , would bo cheap at 2i
cts.
300 pieces wide and narrov
fine muslin Embroideries at 31
cts a yard , worth 50 to 60 cts.
PARASOLTEPARTMENT
As an unequal bargain , we wil
sell 200 Paragon frame , 20-incli
double-faced twilled silk urn
brellas at $2.95 each , wort !
# 5.00. In ordering include 25
for express. All have natuni
handles.
iIS. F. Morse & Go
BLACK GOODS.
25 pieces 40 inch black draped
Alma to be sold at 45 cts a yard ,
cost 621 cts , usuftl price 75 cts.
50 pieces 46 inch English
black cashmere at 37 cts. that
60 cts to import.
40 42 inch " "
pieces "Bon jour"
French black- Cashmere during
this sale at'GO " cts. a yard worth
75 eta.
20 pieces of 32 inch all wool
fine "Albatross" cloth , will bo
sold at 87Jcts , previous retail
price 60cts.
18 pieces 46 inch finest quality
black Nuns Neiling , during this
sale 55 cts a yard , would be cheap
at 90 cts.
22 pieces very finest quality 46
inch all wool biack French Gren
adines or Lace Bunting , all new
goods , 90 cts a yard , usual retail
price $1.25.
( OTTON DEPARTMENT.
Our stock in this department
was bought nt the present low
price the lowest known for years.
38-InouBLEACHID COTTONS
50 cases Maple Leaf , Fearless ' ,
Hercules , Cabot , bleached , Oi'cts
never sold under 8 cts.
25 cases family , half bleached
Langdon , &c.at 9 cts , never sold
under 12 * ct&
tfutta , Wauregau , New York
mills , &c , at 11 cts worth 12 cts
at wholesale.
36 Inch BROWN 'COTTONS ' ,
40 bales Fearless fine close
Brown Cotton at 5 cts a ycrd.
25 bales Lake George and
Windsor Brown Muslin at 5 cts.
20 bales Bennington , Sen Is
land , Prescott , R. , c. , yard wide
at 6 j cts , worth 9 cts.
20 bales very best Standard
brown , heavy and fine Cotton at
7 never sold under 9 cts a yard.
WIDE BROWN COTFOH ,
5 cases Pembroke 9-4 Brown
20 cts. never sold under 27 cts.
5 cases Mohawk Valley 10-4
and Lockwood 9-4 botlMit 23 cts
best value ever offered in Brown
Cotton.
WIDE BLEACHED COTTONS
5 cases Mohawk valley 9-4
bleached , 25 cts. worth 30 cts.
5 cases New York .and Warn-
sutta linen finish , duck woven
10-4 sheeting at 30 cts , the best
made and worth 50 cts.
On an average our cotton
goods are cheaper than
cottons have been foi
the past twenty-five
years.
LADIEOOSF ,
Lot 1. Ladies plain and fuic\
cotton hose in variety all re
duced to 25 cts a pair.
Lot 2. Twenty styles splendid
quality Ladies solid color ant
fancy striped hose at 35 cts
some of these cost as high a. <
9.50 a dozen to import.
Lot 3. Comprises a line o
Ladies' French lisle hose fancy
ribbed in black , wine , seal
olive , &c.
( They wore intended to bo re
tailed at $1 00 , but by specia
arrangement with the maniifact
urer who did not deliver then
until too late for us , wo can sol
them at 65 cts a pair.
Lot 4. An elegant line o
French litflo in pink , blue car
dinal wine , &c'usual retai
price $1 25 , during this sal
75 cts.
( 'Two lots comprising our entire
tire spring importation of stripe
and openwork lisle hose , nl
goods that sold for $1 50 t
2 00 will bo marked down to 8
and 95 cts.
S. F. loDse & G (
WHITE GOODS DEFT
500 pieces checked and striped
Nainsook 8 cts per yard ; regular
retail price 12-i cts.
400 pieces line chocked Nain
seek 12i cts , regular 17 cts
goods.
750 pieces extra fine chocked
Nainsook , handsome styles , all
this season's goods , at 15 cts.
same as always retailed for 20 ct ,
250 pieces extra line quality
checked Nainsook at 17 cts.
never retailed loss than 25 cts ,
200 pieces very fine checked
Nainsook in two numbers 25 cts ,
regular retail prices 33,4 and 37
cts.
100 pieces striped Nainsook
12 cts , regular retail price 17
cts.
125 pieces striped Nainsook ,
fine grade , 17 cts , former retail
price 25 cts.
201) pieces white Victoria
Lawns vcry _ tine weave , at 12. }
cts , a bargain at 17 cts.
150 pieces line white Victoria
Lawns 17 cts , a bargain at 25
cts.
125 pieces India Linens 17 cts
close wholesale price 20 cts.
175 piecesjiuo India Linens ,
superior quality , 20 cts , regular
retail price 30 cts.
200 pieces IiidiaLinens , super
fine grade , 25 cts , regular retail
price 37 cts. J
200 pieces spotted and figured
muslins , 12 } cts , regular retail
price 25 cts.
150 pieces spotted and figured
muslins. 25 cts , regular retail
price 40 cts.
175 pieces spotted and figured
muslin 35 cts , a bargain at 50
cts.
450 pieces corded Pique at 5
cts , lowest price ever retailed
hitherto 8 cts.
101)0 ) pieces lace check and
stripe white Piques 10 ct.s , low
est retail price over quoted 12 }
cts.
HOSE.
Lot 1 , Ten styles children's
fancy seamless Cotton Hose all
sizes at 25 cts , have never sold
under 50 cts.
Lot 2. Fifteen styles of child
ren's fancy Cotton Hose at 35
cts , not a pair in this lot over
sold less than 50 cts , and from
that up to 75 cts.
Lot 3. A largo assortment of
infants 3-4 lisle and cotton
Hose that cost 50 cts to im
port , will be sold at 25 cts.
Our stock of Misses' lisle
thread Hose , comprising all the
desirable styles and the largest
assortment shown in Omalui , is
being offered at corresponding
reductions.
LACE CURTAINS.
200 pairs Scotch Lace Cur
tains will bo sold at $2.40 a pjiir
never before sold less than $3 50.
125 pairs Ecru Nothingham
Lace Curtains will be sold at
$5 50 , usual price 8 00.
: 85 pairs best quality cream em
bossed Nottingham Curtains at
$7 50 cost 9 50 , sold before at
$11.
100 pairs real Swiss Curtains
a very great bargain at $6 00 a
pair , worth $12.
Our entire stock of fine Swiss
Curtains and Nottingham Cur-
tainnots'at ' about ono half pres
ent marked prices.
Nottingham Nets at 2c ( ) , 25c ,
35c , 50i ! , worth double the price.
CHILDREN'S ' STRAW HATS ,
i-
We will open Monday morning
11 over 2,900 misses' children's UIK
to boys' Sailor and Derby Strav
15 Hats at a uniform price of 25 ct
each. These Hats are wortl
from 60 cts to # 1.00.
S , P. lorse & Go
.
Foster's lluni Kid , 3 hoole , $ .85
" " 7 " l'50
65 do u Courvoisier first qual
ity oil ? button Kid Gloves , with
emlmnuu'ed backs , will be sold at
$1.75 n pair. All now shades ,
and usual price $2'75.
Bear in mind that Courvoisier
is the highest cost glove produced
ahd will not again be sold at this
price , which is less than cost of
transportation.
LINENS TOWELS
, , ,
We caution hotel and restau
rant keepers , and all prudent
housewives to purchase in this
department in much larger quan
tities than usual as we do not an
ticipate these prices will bo again
made for years.
250 dozen unbleaccd twilled
and plain bleached hack Towels ,
usual price $1 50 a dozen , will
bo offered during this sale at 75
cts a dozen.
375 dozen various styles of
buck and damask Towels not one
of them worth less than $2 50 a
dozen , will bo sold at $1.50 a
dozen , " ,
175 dozen fine bloachedpJi-
ask and knotted fringe Hlk
towels , will bo sold at 2(1 cts eulh
worth 37i cts.
DAMASK ,
40 pieces loom dice Damask 56
and 58 inches , 20 cts per yard ,
regular price 37 } cts.
55 pieces /frirnslcy cream Dam
ask 58 inches wide , in plain or
Turkey-red border 37 } cts per
yard , regular retail price 50 and
65 cts per yard.
100 pieces Barnsley cream
Damask 58 inches plain or Tur
key-red border 42 cts per yard ;
former retail price 621 cts.
44 pieces Barnsby loom Dam
ask , red net border 51) cts per
yard , retailed during March sale
at 62 J cts ; always before that al
75 cts per yard.
32 pieces white Scotch Damask
64 and 66 inches wide at 62 } cts
per yard.
32 pieces white Scotch Damask
64 inches wide at 62 } cts per yd.
36 pieces white Scotch Damask
64 and 66 inches wide at 75 cts
per yard.
29 pieces 58 and 60 inch Tur
key-red Damask at 37i , regular
retail price 50 cts.
10 pieces German Turkey-red I
Damask 58 inches wide at 75 cts
per yard ; regular retail price $1
50 pieces very best quality
bleached German Satin Damask
full 72 inches wide will be offer
ed during this sale for $1 25
would cost 1 75 to import , would
bo a great bargain at 2 00.
SATINES.
As one of the niatiy noticoabli
bargains of this sale we will offo
60 pieces best American Satine
at 15 cts a yard , worth 25.
CORSETS.
126 dozen Bell's Corsets r
$1.00 , worth $1.25.
50 dozen genuine C. P , Frenc
Corsets at $1.35 , worth $2.00.
8. F. Horse and Go
MEN'S 1-2 HOSE.
Monday at 9 a. in. , we will
offer a line nf about 125 dozen
\fon's Balbriggan Half Hose , at
$1.15 for six pairs.
75 dozen finest Cotton Half
Hose , with fancy silk stripes , will
jo sold at 37ic per pair. Never
otailed before under 75c.
The balance of our fancy Silk
Half Hose , in all the good shades ,
will be closed out at $1.00 per
pair. Never sold under $2.50.
20 dozen purest and best heavy
Embroidered Silk Half Hose ,
worth $5.00 n pair , will bo sold
it $2.95. These are the best silk
lioae imported and all nice new
colors , including black and fancy-
stripes.
MUSLIN UNDERWR.
Monday morning we will make
13 prices in this department :
Drawers , 25c , 40c , 75c , ifil.OO.
Chemise , 45c , 50c , 75c , $1,25.
Night Gowns , $1.00. § 1.25.
$1.50 , $1.75 , $2.00.
These prices will be about one-
half actual retail value.
LISLE THREAD UNDERWR.
20 dozen Ladies' Lis'e ' Thread
Vests at 75c. previous price
$1.25.
80 dozen Ladies'.Fiue .English
Lisle Vests at1.50 , were bought
to sell for 3.00.
10 dozen Ladies' Silk Vests
will be sold at 4.15 each. Cheap
at 6.00.
Timely Suggestions
AND
RULES OF THE SALE.
As the rush for these goods
will be entirely without prece
dent , we would consider it a persona
sona/ / favor if all who can make
it convenient to do so , will come
between 8 and 10 o'clock a. m. ,
so to divide , as far as possible , the
business through the day. This
suggestion is of the utmost im
portance. Please heed it , all who ,
can.
can.We have engaged a large extra
force of salesmen and have made ,
every provision human fore
thought can suggest , but ask , in.
advance , public indulgence for
any annoyances that may arise.
We have instituted and carried
through successfully n great many
largo and important sales , but
have never attempted anything
of gigantic proportions , or one
which is fraught with so many
benefits to the public.
The follovving are a few rules
which wo found necessary to
adopt during the sale , and we
think it best to mention them , as
thev are directly contrary to-our
usual custom.
, llomember , however , that they
will only hold during the salet
, and are only adopted in the in
terests of the public to facilitate
business.
First Be careful in making
your purchases a.s no exchanges
will be allowed.
Second No allowance will bo
made on any kind of goods. No
Samples will bo cut over the
counter , wo should , of course , bo
most happy to send them by mail
when requested , but to secure
goods our patrons at a distance
ought to have some resident in
Omaha to make a selection or rely
on us to do so.
As our shipping department
will bo tried to its utmost capa
city , and although we shall make
at every eilort to deliver on time , wo
would respectfully' request that
customers will take small parcels
themselves.
r8. | F , Horse & Go.