\ . . .THE OMAHA DAILY BEE
TWELFTH Yd Aft. OMAHA * NEB T MUllS DAY MORNING MAY 17 , 1883 113
A COLOSSAL ALE F DRY GOODS.
p. CO.
FROM MAHUFACTURER TO CONSUMER DIRECT WITHOUT ANY INTERMEDIATE PROFIT-
rt ij w > FI a a $ iLiijiifiiii& &ni IT Ulbt
From ail the Leading Markets of the World to be offered by us over our retail Counters at the
f 3D s = l
most important event in the annals of the Dry Goods trade of the Western Country.
ALL OUR PAST EFFORTS SINK INTO INSIGNIFICANCE AS COMPARED WITH THIS GIGANTIC ENTERPRISE.
BLMK SILKS ,
As the greatest bargains ever
ottered in any line of Silks with
in the past twenty-five (26) ( )
years and as one of the great
leaders of our sale we shall open
and sell one dress pattern to a
customer as long as they last.
We wish to distinctly state
that the usual retail value of
these goods as slated helow are
not in the least exaggerated or
enlarged for the purpose of mis
leading the public.
. 15 pieces fine quality Lyons
Black Silks , 19 inches wide at
55 cts. , never before retailed at
less than § 1.00.
0 pieces very fine 21 inch
Lyons Black Silks at SI , never
before retailed at less than $1.25.
18 pieces Guinet's extra fine
quality Lyons Black Silks 2jJ
inch wide to be sold at $1.25 ,
never before sold less than $1.75
14 pieces Alexander Girauds
[ * / Lyons Black Silks 2 * inch wide
l y at $ l.rv/ regular $2 25 quaility.
8 pieces Alexander Girauds
Cashmere Princess 131ack Silks
24 : inch wide § l,75r magnificent
and would be cher.p at
foods .
10 pieces Bellon's 22 inch
Cashmere Black Silk , Armure
Mourning Silks , double faced
mourning Rhadames , all at
$1.90 , would be considered a
bargain at $2.75.
5 pieces Tappissier Freres 25
inch grease proof Silks , warrant
ed not to spot , break or grow
shiney. and Guinet's Cashmere
Iliche Silks , extra fine quality at
$2.25 would be very cheap at
$3.50.
25 pieces 24 inch Black Satin
Rhadames and Mervilleux at
$1.25 worth and sold at $2 a
yard.
20 pieces rich 24 : inch Black
Silks Damasse Brocades GO cts. a
yard worth $1.2-5.
10 pieces extra line 21 inch
Black Brocades at 75 cts. a yard
never before offered at less than
$1.50 a yard.
5 pieces lustrous Black Safins
20 inches wide at 95 cts , worth
$1.50.
4 : pieces 28 inch heavy Black
Satins at $1.20 worth $2.2 > a
yard ; these being an extra width
are a "cry great bargain.
25 pieces 24 in1 ! ! rich Black
Brocade Damasse atl 25 , worth
fully $2 to $2 50 a yard.
AVe have about 2200 yards of
$ onet's , Ponson , fcGiraud's and
'Gulnet'd rich Black Silk Bro
cades , in lengths of from G to 20
yards that we will sell at $175
and $2 per yard worth from $3
to $ la yard.
BLACK GfifNADINES
We will ofl'er our entire lot of
superb quality all Silks brocaded
and Striped Satin Grenadines at
half the cost of importation.
COLORED" SILKS ,
Our entire wholesale and re
tail slock of regular SI 25 col
ored Dress Silks about 75 pieces ,
all d > hirable shades , will be sold
without reserve for 75 cts.
25 pieces beautiful colored
Satin Rhadames to be sold at 55
cts , costs to manufacturer 85 cts.
always retailed atl _ a yard.
As a most desirable and un
equalled bargain we shall pii'er
our entire stock , about 25 pieces
o American colored Silks in a
magnificent line of shades , our
own assortment retailed hitherto
at $1 50 a yard , to be closed dur-
ving this nle at $117 * . It will
be impossible to duplicate these
goods at anyihiug like thij price.
gTl , Morse & Co.
SUMMER SILKS ,
25 pieces summer Silks worth
from 75 cts to § 1 a yard , com
prising pencil stripes , colored
checks , Louisenne checks , Glace
stripes , colored ground stripes
all offered at G5 cts. a yard.
SPECIAL
Rome tuber these are not the
thin tissue paper Silks usually
sold as leaders , but are all fine
gro grain Silks and cannot be
duplicated at any price.
VELVETS.
Our entire stock of Black Vel
vets will be sold at 75cts. $1 60
and $2.25 worth double the price.
Our entire stock of regular
$2.50 colored Silk Velvet ) all
good colors , Myrtle , Mfirine ,
Bronze , 01iveNavyAViue , Plum
Seal , &c , , to be closed out during
this sale at 1.95 per yard.
Our wholesale stock of Black
and Colored Velveteens about 4:0 :
pieces worth 75 cts. to $1.25 a
yard , to be closed out during this
sale at 374cts. . 50 eti. and G5 cts
a yard.
Colored Dresi Coeds ,
1720 yards Brocaded and Ar
mure Dress Goods , all new spring
shades in 11,13,15 yard lengths
at 7 Ae.ts a yard , worth 20.
2100 yards silk and wool mix
tures , spring colorings , an ex
cellent cloth , to be closed during
this sile at 10 cts a yard. The
import duty alone on this lot was
more than the price wo ask for
these goods.
1200Frciich amlEnglish fancy
Dress Goods in all the new spring
shades oflered at 22Acts. . worth
from 35 to 4:5 : cts.
1276 yards double width , new
color English Cashmere at 19 cts
regular pricts 35 cts.
1000 yards all wool Black and
Colored French Nun's Veiling
during this sale will be .sold at
18 cts. cost 25 t'ts. to import.
1300 yards double width Lu
pin's Black and Colored French
Nun's Veiling 4:24 : cts. a yard
would be very cheap at GO cts.
950 &trictly all wool illumin
ated French Beige , 10 inches
wide to be sold at 37 i cts , never
sold under 60 cts.
1700yards 44- inch black and
white , blue and white , bron/.e ,
myrtle and other desirable shepard -
ard checks , to be sold at 50 cts. a
yard , were bought to sell at 90
cts.
2300 yards very fine , all wool ,
French Cheviot liciges at < iO cts.
cost 95 cts. to import.
1900 yards , very fine , all wool
illuminated shepml check. " , cash
mere delaine Beiges , and French
twilled Foulles , G2 cts. previous
retail price $1.25.
59 pieces 14- inch Gilbert's
spring styles ilanne1 suitings
G74 cts , usual retail price $1 00
to $1.25.
2G pieces very finest new
finest all wool new spring pin
checks , with pin head illuminated
stripe , 50 cts. a yard erst $1 50
to import , usual retail price
$ l 75.
15 pieces superb quality cash
mere i'oulo pin head cheeks , in
all new spring colorings at 77J
cts , usual retail price , $1 10.
15 pieces best quality 32 inch
all wool Jersey cloth in straw
berry , navy , wine , &c. , 75 cts a
yard , usual price $1.25.
S , P , Morse & Co ,
BLACK GOODS.
25 pieces 40 inch black draped
Alma to be sold at 4:5 cts a yard ,
cost t > 2icts ; , usual price 76 cts.
50 pieces 4G inch English
black cashmere at 37.V cts. that
60 cts to import.
40 pieces 42 inch "Bon jour"
French black Cashmere during
this sale at 50 cts. a yard worth
75 cts.
20 pieces of 32 inch all wool
fine "Albatross" cloth , will be
sold at 37.J cts , previous retail
price GO els.
18 pieces 4iinch ( finest quality
black Nuns Neiling , during this
sale 55 cts a yard , would be cheap
at 90 cts.
22 pieces very finest quality 41) )
inch all wool biaek French Gren
adines or Lace Bunting , all new
goods , 90 cts a yard , usual retail
price $1.25.
IOTTON DEPARTMENT.
Our stock in this department
was bought at the present low
price the lowest known for years.
3B-IncliBLEACpD COTTONS
50 cases Maple Leaf , Fearless ,
Hercules , Cabot , bleached , G | cts
never sold under 8 cts.
25 cases family , half bleached
Langdon , &c , at 9 cts , never sold
under 12A cts.
10 cases Pride af West , Wam-
sutta , Wauregan , New York
mills , &c , at 11.Vets worth ISJ-cts
at wholesale
SB-Inch BROWN 'COTTONS ' ,
40 bales Fearless fine close
Brown Cotton at 5 els a yerd.
25 bales Lake George and
Windsor Hrown Muslin at 5 cts.
20 bales Bennington , Sea Is
land , Prescott , II. , &c. , yard wide
at G j cts , worth 9 cts.
20 bales very best Standard
brown , heavy and fine Cotton at
7J never sold under 9 cts a yard.
WIDE BROWN COTTON ,
5 cases Pembroke 9-4 Brown
20 cts. never sold under 27-A cts.
5 cases Mohawk Valley 10-4
and Lockwood 9-4 both at 23 cts
best value ever oflered in Hrown
Cotton.
WIDE BLEACHED COTTONS
5 cases Mohawk valley 9-4
bleached , 25 cts. worth 30 cts.
5 cases New York and Wam-
sutta linen finish , duck woven
10-4 sheeting at 30 cts , the best
made and worth 50 cts.
On an average our cotton
goods arc cheaper than
cottons have been for
the past twenty-five
years.
LADIESMIOSH
,
Lot 1. Ladies plain and fancy
cotton hose in varie/y / all re
duced to 25 cts a pair.
Lot 2. Twenty styles splendid
quality Ladies solid color and
fancy striped hose at 35 cts ,
some of these cost us high as
9.50 a do/.en to import.
Lot 3. Comprises a line of
Ladies' French lisle hose fancy
ribbed in black , wine , seal ,
olive , &c.
( They were intended to bo re
tailed at $1 00 , but by special
arrangement with the manufact
urer who did not deliver them
until too Into for us , wo can sell
them at G5 cts a pair.
Lot 4. An elegant line of
French lisle in pink , blue car
dinal wine , &c , , usual retail
price $1 25 , during this sale
75 cts.
( "IVo lots comprising our en
tire spring importation of striped
and openwork lisle hose , all
goods that sold for $1 50 to
2 00 will bo marked down to 85
and 95 cts.
S , P. Morse & Co.
1 SILK HOSE
Lot 1. Ladies spun silk hose all
good colors , will bo sold during
this sale at $1 25 , regular
2 50 quality.
Lot 2 , Our spring importation
of line quality pure silk Hose
all desirable colors , regular
$4 50 quality , will bo sold at
270.
Lot 3. Our entire importation
of very finest embroidered pure
silk hose , regular 5 00 quality ,
to be sold at 3 00.
Lot 4. Our entire importation
of fancy openwork , Derby
ribbed nnd drop sketch em
broidered silk hose , usucl price
5 00 to 7 00. will bo sold at
385.
GHILDBE S HOSE.
Lot 1 , Ton styles children's
fancy seamless Cotton Hose all
sixes at 25 cts , have never sold
under 50 cts.
Lot 2. Fifteen styles of child
ren's fancy Cotton Hose at 35
cts , not a pair in this lot over
.sold less than 50 cts , and from
'fc'jswt up lo 75.01s. . . .
Lot 3. A large assortment of
infants 3-4 lisle and cotton
Hose that cost 50 cts to im
port , will bo sold at 25 cts.
Our stock of Misses' lisle
thread Hose , comprising all the
desirable styles and the largest
assortment shown in Omiilm , is
being oflered at corresponding
reductions.
LINENS , TOWELS , . ,
We caution hotel and restau
rant keepers , and all prudent
housewives to purchase in this
department in much larger quan
tities than usual as we do not an
ticipate these prices will be again
made for years.
250 do/.en unbleaced twilled
and plain bleached buck Towels ,
usual price $1 50 a dox.on , will
IHJ ollered during this sale at 75
cts ii dox.cn.
375 dox.en various styles of
buck and damask Towels not one
of them worth less than $2 50 a
do/.cn , will be .sold at $1 50 a
do/en.
175 dox.en fine bleached dam
ask and knotted fringe buck
towels , will be sold at 2J ( cts each
worth 37.V cts.
DAMASK.
41) ) pieces loomdico Damask 5G
and 58 inches , 20 ets per yard ,
regular price 374 cts.
55 pieces Mmisloy cream Dam
ask 58 inches wide , in plain or
Turkey-red border 37.1 ets per
yard , regular retail price 50 and
55 cts per yard.
100 pieces IJarnsloy cream
Damask 58 inches plain or Tur
key-red border 42 cts per yard ;
former retail price G24els. .
44 pieces Harnsby loom Dam
ask , rod net border 50 cts per
yard , retailed during March sale
at G2i ets ; always before that at
75 cts per yard.
32 pieces white Scotch Damask
G4 and GG inches wide at G21 cts
per yard.
32 pieces white Scotch Damask
G4 inches wide at G2.1 ets per yd.
3G pieces white Scotch Damask
G4 and GG inches wide at 75 cts
per yard.
29 pieces 58 and GO inch Tur
key-red Damask at 37A , regular
retail price 50 cts.
10 pieces German Turkey-red
Damask 58 inches wide at 75 cts
per yard ; regular retail price $1.
50 pieces very bcht quality
bleached German Satin Damnsk ,
full 72 inches wide will bo ollbr-
ed during this sale for $1 25 ,
would cost 1 75 to import , would
bo a great bargain at li 00.
S. F. Morse & Co.
PRINT DEPARTM'NT
25,000 yards of standard
Prints , all this season's styles
embracing the most popular
brands , Cocheco , Arnold , Mom-
mac , American. Windsor , &c. , at
5 cts. a yard.
1200 yards very newest and
best styles Furniture Cretonne at
1C cts. a yard.
2100 yards extra line wide
Cambrics , that cost 13 $ cts , will
bo sold al'SA'ts < , usual price 15.
GINGHAMS.
1000 pieces Renfrew while
and Bates Ginghams in staple
and dress styles at G | cts a yard.
200 pieces extra fine dress
styles Scotch Ginghoms at 15 cts
ayardcost 27ets ; \ lo import.
SAtlNES.
As one of the many noticeable
bargains of this sale we will oiler , ,
GO pieces best American Satinos
at 15 cts a yard , worth 25.
LACE CURTAINS.
200 pairs Scotch Lace Cur
tains 'will be sold at $2:40 a pair
noverjeforo sold less than § 3 50.
125 pairs Ecru Nothingham
Lace Curtains will bo sold at
$5 50 , usual price 8 00.
85 pairs best quality cream em
bossed Nottingham Curtains at
$7 50 cost 9 50 , sold before at
$11.
100 pairs real Swiss Curtains
a very great bargain at $ G 00 a
pair , worth $12.
Our entire si oc'c ' of line Swiss
Curtains and Nottingham Cur
tain nets at about one half pres
ent marked prices.
_ NoU.inghaiu Nets at 20c , 25c ,
35c , 5 Oc , worth double the price.
WHITE GOODS DEPT
500 pieces cheeked and striped
Nainsook 8 ets per yard ; regular
retail price 12.J cts.
400 pieces fine checked Nain
seek 12. ] cts , regular 17 cts
goods.
750 pieces extra fine checked
Nainsook , handsome styles , all
this season's goods , at 15 cts.
same as always retailed for 20 ct ,
250 pieces extra line quality
checked Nainsook at 17 cts.
never retailed less than 25 cts ,
200 pieces very line checked
Nainsook in two numbers 25 cts ,
regular retail prices 33-i and 37i
els.
100 pieces striped Nainsook
12.1 cts , regular retail price 17
cts.
125 pieces striped Nainsook ,
fine grade , 17 cts , former retail
price 25 cts.
201) ) pieces white Victoria
Lawns very fine weave , at 12-i
ets , a bargain at 17 els.
150 pieces line white Victoria
Lawns 17 cts , a bargain at 25
cts.
125 pieces India Linens 17 cts
close wholesale price 20 cts.
175 pieces fine India Linens ,
superior quality , 20 cts , regular
retail price 30 cts.
200 pieces I ndia Linens , super-
line grade , 25 cts , regular retail
price 371 ets.
200 pieces spotted and figured
muslins , 121 els , regular retail
price 25 cts.
1 50 pieces spotted and figured
muslins , 25 cts , regular jotail
price 4 0 cts. * * "
175 pieces spotted and figured
muslin 35 els , a bargain at 50
cts.
450 pieces corded Pique at 5
cts , lowest price over retailed
hitherto 8 cts.
1000 pieces lace check and
stripe white Piques 10 cts , low
est retail price over quoted 12.V
cts.
S P Horse
, , & Co ;
MEN'S 1-2 HOSE.
Monday at 9 a. in. , we will
ofl'er a line af about 125 dox.en
Men's IJalbriggan Half IIoso , at
$1.15 for six pairs.
75 dox.en hnest Cotton Half
Hose , with fancy silk stripes , will
be sold at 37.1c per pair. Never
retailed before under 75c.
The balance of our fancy Silk
Half Hose , in all the good s'hados ,
will be closed out at $1.00 per
pair. Never sold under $2.60.
20 do/on purest and best heavy
Embroidered Silk Half lloso ,
worth $5.00 a pair , will be sold
at $2.95. These are the best silk
hose imported and all nice new
colors , including black and fancy
stripes.
MUSLIN UNDERW'R.
Monday nnrningwo will make
13 prices in this department :
Drawers , 25c , 4c ( ) , 75c , ifil.OO.
Chemise , 45c , 50c , 75e , $1,25.
Night Gowns , $1.00 , $1.25.
$1.50 , $1.75 , $2.00.
These prices will be about one-
half actual retail value.
LISLE THREAD UNDERW'R.
20 do/on Ladies' Lis'o ' Thread
Vests at , 75c , previous price
$1.25.
80 do/.on Ladies' Fine English
Lisle Vests utl.50 , wore bought
to sell for 3.00.
10 dox.en Ladies' Silk Vests
will be sold at . $4.15 each. Choa/j
at.G.OO. ) ?
Timely Suggestions
AND
RULES OF THE SALE.
As the rush for these goods
will bo entirely without prece
dent , we would consider it a persona
sona/ / favor if all who can make
it convenient lo do so , will come
between 8 and 10 o'clock a. in. ,
so to divide , as far as possible , the
business through the day. This
suggestion is of the utmost im
portance. Please heed it , all who
can.
can.Wo have engaged a large extra
force of salesmen and have made
every provision human fore
thought can suggest , but ask , in
advance , public indulgence for
any annoyances that may arise.
Wo have instituted and carried
through successfully a great many
largo and important sales , but
have never attempted anything
of gigantic proportions , or one
which is fraught with so many
benefits to the public.
The following are a few rules
which wo found necessary to
adopt during the sale , and wo
think it best to mention them as
thov are directly contrary to our
usual custom.
Iteinember , however , that they
will only hold during the sale ,
and are only adopted in the in
terests of the public to facilitate
business.
First Ho careful in making
your purchases as no exchanges
will be allowed.
Second No allowance will bo
made on any kind of goods. No
Samples will bo cut over the
counter , wo should , of course , be
most happy to send them by mail
when requested , but to secure
goods our patrons at a distance
ought to have some resident in
Omaha to make a selection orivly
on us to do so.
As our shipping department
will be tried to its utmost capa
city , and although we shall make
every effort to deliver on time , we
would respectfully request that
customers will take small parcels
themselves.
S. I lorse & Co.
