The secret to getting on radio:
Cut the glossiness, be yourself
MHO from page 5
You don't need a professionally produced and
packaged album. Home-made CD-Rs work just fine
Granted, scrawling on your CD-R with a sharpie will
probably only cut it at your hometown college sta
tion, so be prepared to at least maybe do some typing
and printing.
Just like there’s a difference between making an
effort and overdoing it, there’s a difference between
making an effort and Mowing it The key here is that
ifs not the packaging that matters
If you want to get played on college radio, you
need to make the reviewer's Job as easy as possible,
and here is how to do it
Put a sticker on the CD case that includes:
1. Ybur band name
2. The album name
3. Your label name (ifyou have one)
4. Which tracks you recommend
5. What artists you might sound like
6. Which tracks (if any) contain profanity
The first three items help the reviewer when they
are reporting your ad to the College Media JoumaL If
your album aise designer thought they’d be artsy and
experimental with their layout, this is extremely help
ful.
The last three items help the reviewer immensely
when they have a lot of material to go through and
not much time. The reviewer, when choosing which
albums to review, will almost always choose an
album that tells him or her which tracks to avoid. If
they can listen to a song for quality as opposed to lis
tening for profanity, they’re going to get more out of
the song.
I guarantee it And that’s what you want
If you insist on including anything else, include at
mostorje 83-inch by 11-inch piece of paper. On this
paper, restate the information on the sticker and
include a short biography or any trivia about your
band that you think might be useful
Remember that word - useful. That sums up
everything you need. If it's cute, if it’s cook then it's no,
good. These people see and hear the coolest stuff out
there-you’re not going to wow them with your wit or
your sunglasses.
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Oleander deals with success
FLOWERS from page 5 _
experiences, bottled them up and put them into
songs, he said.
“I think this is a much more successful album
as far as going into the studio and recording
something from the heart,* Flowers said
One of the most important songs on the
album, Flowers said, is “Halo." With words like
“Of things we should not climb/And I'm the first
in line" and “Stay around, and we will shine,"
Flowers said the song became much more than
he had expected when it was written
But Flowers has seen that this song is not just
important for the band - after an honest per
formance, the fans know they’ve seen something
special.
“There was something about (’Halo ) that just
came together,” Flowers said. “There’s times
when the music and lyrics and the performance
click, and it makes something much bigger then
you had ever anticipated.
“There’s nothing more powerful than every
thing connecting musically as well as with an
emotional sensitivity to being honest. It really
extends outward and extends to the fans."
Fans in Lincoln will soon get to see Oleander
for a second time. After playing with Candlebox
in 1999, Flowers said he liked visiting the* “very
cool college town."
Flowers said he appreciates the smallei col
lege town atmosphere.
"(Smaller towns) are not as transient as the
bigger cities; they’re not as fickle as the bigger
cities," Flowers said. "They’re pretty much happy
- to have music and performing, and they’re gen
uinely more into it"
But success didn't come easy for Oleander.
Flowers and Eldridge have been playing
together for more than a decade. In 1996,
Oleander independently recorded "Shrinking the
Blob," but they were still keeping their day jobs.
Flowers, who was a bus boy for many years, said
he wouldn't have it any other way.
"I think the worst thing that can happen to a
band is to have rapid success,” Flowers said,
"because you get jaded and you don’t learn to
appreciate the things that other people have had
to go through and struggle to achieve the same
status.”
Now with a gold album under their belt and
their single "Are You There” rapidly going up the
charts, Oleander is far from settling.
Success they’ve accepted, Flowers said, but
they are still looking to grow and improve.
“We’ve accepted the fact that we’re fortunate
enough and blessed enough to have landed some
stability in the industry by achieving gold status,”
Flowers said, “but I don't think we’ve settled for
that.
“There’s so much more out there to be had,
and we are definitely hungry-*
Earn $10
1W1 us what you think about issues that affect you
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