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Johanns announces trade trip
■ The governor will
attempt to encourage
Taiwanese and Japanese
investment in Nebraska
agricultural goods.
By Jessica Fargen
Senior staff writer
Gov. Mike Johanns announced
Wednesday that he will lead a trade
mission to Taiwan and Japan in April
to encourage foreign investment in
Nebraska agricultural goods.
✓
“It is designed to advance and
investigate possible further increased
exports for Nebraska agricultural
products,” Johanns said.
Allan Wenstrand, economic
development director, and Merlyn
Carlson, agriculture director, will
accompany Johanns on his trip.
Representatives from Nebraska’s
beef, pork, corn and processing
industries will also make the trip.
“We’re aware that through efforts
like this, the necessary friendships
and the confidence can be established
and provide a foundation for business
agreements between industries and
provide the needed linkages,”
Carlson said.
Republican Rep. Doug Bereuter
said he supported Johanns’ trip to
Taiwan, which is the fifth-largest
agricultural market for the United
States and the seventh-largest market
for U.S. beef, he said.
“Most of Nebraska’s exports
already flow to Asia and there is a
great additional potential market in
Asia,” he said. “That’s where two
thirds of the world’s people live.
We’ve had some remarkable success
with Taiwan in the last several years.”
Taiwan consumes more pork than
any other Asian country, he said, and
more per capita than the United
States. On top of that, Taiwan has lost
a lot of hogs to disease.
I would encourage you, as rs
your intention, to urge die Taiwanese
to buy even more American, especial
ly Nebraska, pork,” Bereuter told
Johanns during a telephone confer- *
ence call.
“I think there’s ample opportunity
in Taiwan for promotion of additional
sales of Nebraska beef, soybeans,
processed foods and manufactured
goods.”
Although Japan is having eco
nomic problems, it still is Nebraska’s
largest agricultural export market,
Bereuter said.
The congressman said he antici
pated the Japanese market would
grow dramatically when the country
emerges from its current financial
problems.
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