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About The daily Nebraskan. ([Lincoln, Neb.) 1901-current | View Entire Issue (Oct. 5, 1998)
The Nebraska women's soccer team beat both
Texas A&M and Texas this weekend to gain the
upper hand in the Big 12 Conference. PAGE 10
A & E _
A comic opera
Always on the artistic (and marketing) offensive.
Dreamworks has released the first official sound
track to a comic book. "Witchblade.” PAGE 12
October 5, 1998
Hear It on the Windowpane
Thunderstorms, high 66. Cloudy tonight, low 50.
VOL. 98 COVERING THE UNIVERSITY OF NEBRASKA-LINCOLN SINCE 1901 NO. 31
By Jessica Fargen
Burger King vv ill help the Nebraska l nion try
to rebuild its image after two years of construction
drove away some of its customers.
The restaurant will pay for advertising meant
to bolster the union's later-hour serv ices and
increase its traffic
for five years. Burger King will donate 1.5
percent of its total annual sales to an advertising
campaign for the union as a part of its contract,
said Daryl Swanson, directorof Nebraska I. nions
The union Burger King, which is a franchise
store owned by llori/on food Service. Inc., has
about SoO.OOO in sales a year, which means about
SI 1.000 for the union advertising. Swanson said.
“The effect of this is going to be that it will
cause union staff and students associated with the
union to sit on. develop and maintain a marketing
strategy that will effectually be free to the union."
The union has not had a formal advertising
campaign in several y ears. Swanson said.
The goal of the student-aimed advertising is to
increase union traffic by promoting things such as
the later hours of the copy center and Student
Involvement offices, and to rebuild its image.
“Students form their habits early in their col
lege career." he said. “We pretty much have dis
couraged two freshman classes in a row here from
using their union "
Burger King, which has been at the union for
11 years, tipped the scales in last year's bidding
contest between Runza and McDonald's with its
adv ertising offer. Swanson said.
Students from the Union Board and
University Program Council, administrators and a
Horizon Food representative will form a commit
tee to develop the advertising, he said. The ads
would not promote Burger King serv ices, but the
restaurant would probably be credited on the
The primary outlet of advertising, which mav
start this month, probably will be the Dailv
Nebraskan. Swanson said.
Donna Wirth. marketing and public relations
manager for Horizon I ood. said the advertising
deal was a w ay to promote the union, vv Inch in turn
benefited Burger King
“We're always looking for wavs to support the
union and strengthen our relationship w ith the stu
NU CENTER JOSH HESKEW slaps hands with Husker fans on his way off the field after the 24-17 Husker win over OSU on Saturday night at
Arrowhead Stadium. About 50,000 fans migrated to Kansas City, Mo., for the game.
Husker spirit migrates to Kansas City
By Josh Funk
I he rain gods smiled on C’ornhusker fans at
.Arrowhead Stadium on Saturday afternoon, and
the gods of celebration w ere pleased bx sacri
fices of grilled food.
Despite clouds, tailgaters were blessed with
skies de\ oid of rain to cook out under as thev pre
pared to cheer the 11 ushers to \ ictorx oxer the
()klahoma State ( ow box s m Kansas Uitx. Mo.
.As the recreational vehicle owners set up
their expandable porches, the other tailgaters
found a piece of asphalt near their cars and fired
up the Weber grill.
And while the tailgaters roasted their food
and relaxed to radio and telex isioii broadcasts of
the dax's other college football action, manx fans
still were en route.
By late afternoon the roads leading into the
stadium became clogged with Husker fans. The
roads narrowed w idened and thinned again with
the w hims of road construction as fans neared
C ongestion worsened when the whole high
wav was closed near Platte C ity. Mo., for 45
minutes during mid-afternoon because ofa pick
up truck accident.
In bumper-to-bumper traffic creeping dow n
Interstate 455 a few miles from the stadium,
everv other car sported Nebraska license plates
or some form of Husker paraphernalia.
When the stadium was within reach, some
fans gave up on driving and started walking
dow n the shoulder, leav mg behind lone drivers to
trudge onward with their vehicles.
Because I NIN annual migration game was
in Kansas City, which is a reasonable distance.
Husker fans claimed Arrowhead Stadium as if it
were their own.
Though it was technically Oklahoma State's
home game, it appeared, on the inside of the sta
dium. that three-quarters of the 79.555 people
were clad in red or w hite.
A slow first half planted a seed of doubt in
the minds of some Nebraska fans.
"I'm not too impressed with the offense
todayf' said Dale Hanna, a Peru State College
But Husker fans seated in the end-zone stu
dent section remained spirited encouraging the
Blackshirts to remain strong.
While the cotton candv \endors were largelv
ignored w hen they came into the student section.
Please see MIGRATE on 3
Organizations promote alternatives to alcohol
By the end of this week, students
should be smarter about and more aware
of alcohol use and abuse.
That's the hope of two greek houses,
three student organizations and the
Association of Students of the
University of Nebraska.
UNU's National Collegiate Alcohol
Awareness Week begins today and those
student groups want to show the
University of Nebraska-Umcoln how
dangerous alcohol can be
"Alcohol hits home a lot closer than
vou think." said Luke Larson, president
of Party SMART, an organization for
students who don't drink or who chose
to drink in low-risk ways. "This week
we will hopefully show students that
there are other alternatives to drinking."
Linda Major. University Health
Center drug education specialist, said
the w'eek will provide activities as well
as educational opportunities.
"The week is for students, put on bv
students." Major said. "1 believ e if we
want to change the campus culture's
\ lews of alcohol it needs to start with the
Tonight at 7 in the Lied Center for
Performing Arts. 301 N. 12th St.. Sigma
Alpha Epsilon Fraternity and Gamma
Phi Beta Sorority are sponsoring Do It
Sober, a formal presentation advocating
low-nsk. responsible drinking.
Do It Sober started 16 years ago
because of a Sigma Alpha Epsilon alco
hol-related violation. It has become an
opportunity for the UNL community to
learn about alcohol abuse, said Do It
Sober Chairman Sam Manzitto.
"It's our way of giving back to the
university community.” Manzitto said.
Manzitto, a junior pre-dental and
biology major, said SAE was required
by its national headquarters to design a
program revolving around alcohol
awareness and education.
The event began as a program in the
Crib in the Nebraska Union in 1982.
Student response inspired SAE to
expand the program and make it a y ear
ly e\ent. he said.
Every year the fraternity invites a
nationally known speaker to share Ins or
her personal, emotional experience with
alcohol. Tonight Mark Sterner will tell
his store about drinking and dm ing.
“He has a dramatic store to tell.”
Manzitto said. “Three of his best friends
died in a drunk dne ing accident."
During the speech. Project CARE
members give away a S250 Gateway
Mall gift certificate as part of its drink
ing and dne ing button campaign.
Project CARE stands for Creating
an Alcohol Responsie e Enc ironment.
The nine-member dent group
handed out anti-drinki _ and driv ing
buttons to students at Big Red Welcome
Please see ALCOHOL on 3
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