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About The daily Nebraskan. ([Lincoln, Neb.) 1901-current | View Entire Issue (Sept. 16, 1997)
fifteen candles bum brightly for USA Today USA from page 1 features tightly written to let the read er absorb it quickly. It was this quickness that most critics of the new paper took after. Old-school newspaper hounds attacked the new paper for its brevity, calling it the print version of radio. Even USA Today’s own former edi tor, John Quinn, once quipped that the paper was “bringing new depth to the definition of shallow,” and that if the paper won a Pulitzer Prize, it would be for “best investigative para graph.” “Being brief is not something USA Today started at all,” Thien said. “But it got blamed for that in a nega tive way. “I didn’t expect the establishment press to be so nasty.” But Thien said the one fact that killed critics was that readers liked it. And it wasn’t just the paper’s target audience that was buying. “The surprise were the people like my mother who liked it,” he said. “My mother was not our audience. Nor were blue-collar workers in Detroit.” That first paper sold more than a million copies. It had colorful front pages and infographics, short stories, an institutionalized commitment to diversity in the news pages and the now-famous color weather map. Newspapers tripped over themselves to duplicate it all - sometimes with disastrous results - and the upstart sent ripples through an industry steeped in tradition. Keith Woods, a researcher with the Poynter Institute for Media Studies, said USA Today pioneered those areas, and the fact that the paper is still in existence stands as a testa ment to the impact it has made. “A 15-year-old newspaper is a huge accomplishment by itself,’’ he said. “If you went around the country and looked at the front pages of news papers ... before USA Today, you would see that profound change.” And USA Today is not finished changing. Thien said the teen-ager is grow ing up. Woods said it is starting to delve deeper into the news and is making a play for more national respect. USA Today’s longest stories when it started were the cover stories, Editor: Paula Lavigne Managing Editor: Julie Sobczyk Associate News Editor: Rebecca Stone Assistant News Editor: Jeff Randall Assignment Editor: Chad Lorenz Opinion Editor: Jessica Kennedy Sports Editor: Mike Kluck A&E Editor: Jim Goodwin Copy Desk Chief: Nancy Zywiec Photo Director: Ryan Soderlin Design Director: Joshua Gillin At Director: Aaron Steckelberg Online Editor: Mary Ann Muggy Asst. Online Editor: Amy Pemberton Questions? Comments? Ask for the appropriate section editor at (402) 472-2588 or e-mail dn@unlinfo.unl.edu. General Manager: Dan Shattil Publications Board Melissa Myles, Chairwoman: (402) 476-2446 Professional Adviser: Don Walton, (402)473-7301 Advertising Manager: Nick Partsch, (402) 472-2589 Assistant Ad Manager: Daniel Lam Classified Ad Manager: Tiffiny Clifton Fax number: (402) 472-1761 World Wide Web: www.unl.edu/DaHyNeb - The Daily Nebraskan (USPS144-080) is published by the UNL Publications Board, Neliaska Union 34,1400 R St, Lincoln, NE68588-0448, Monday through Friday duping the academic vbaryiyeekly during the summer sessionslhe public has access to the Publications Board. Readers are encouraged to submit story ideas and comments to the Daily Nebraskan by calling (402)472-2588. Subscriptions are $55 for one year. Postmaster: Send address changes to the Daily Nebraskan, Nebraska Union 34,1400 R St., Lincoln NE 68588-0448. Periodical postage paid at Lincoln, NE. ALL MATERIAL COPYRIGHT1997 THE DAILY NEBRASKAN which were kept short by many stan dards. Now, the paper has cover sto ries with considerable length and many separate stories to supplement the main story. That move toward depth, Woods said, has given the paper more esteem in the national news scene. However, he said, USA Today will never be a New York Times or a Washington Post. “It won’t hit that level of esteem in the public mind,” Wood said. “It remains very, very wide, but not very deep. You sacrifice one for the other. “They are not going to try to be both. Why should they, since it suc ceeded?” Thien went back to South Dakota in July 1981, when his job in Washington was done. From there he taught at the University of Kansas, then was the editor of the Iowa City Press-Citizen, and in 1991, he came to UNL. From his office in Avery Hall, Thien has not been afraid to call USA Today executives and let them know what he likes and doesn’t like. He still watches Neuharth’s baby, his nephew. “I’ve just seen it grow up where it isn’t so schizophrenic out front,” he said. “Maybe that is like someone growing up.” YOU DEMAND POWER, SPEED, AND MOBILITY. Power Macintosh- 6500/225 200 32/3GB/12XCD/33.6 Modem Muilipl* Scan uAV/lj/KM Powrtl/wilr* Cash back* How $2.1,8 (or SAVmonttl)** BEFORE REBATE ™"**"*3**%*00 16/2GB/12XCO/L2/12.1 TFT display Ethemet/33.6 modem Now $4,149 (<* $77/nx>nttO** BEFORE REBATE cash back* Power Macintosh- 4400/200 another i6/2GB/8XC0/Multiple Scan i$AV/L2 ^ ^Z Ethemet/Kbd _ /g V How $1,798 (Of $3Vmonth)~ ~1 f rach back* BEFORE REBATE * LaserWriter' 4/600PS NOW $789** BEFORE REBATE WANT SOME CASH TO GO WITH THAT? Now is the right time to get an Apple Power Macintosh or \ PowerBook. Because in addition to getting the computer that lets you do more than you can imagine, you can save big time. For a limited time, students are eligible for special cash rebates. *This is a limited time rebate coupon offer. See your Apple campus reseller today for complete details. UNL Computer Shop ^ _ 501 Building (561ft. loth Street)" .."* " ~ '' a Mon - Fri 8:ooam-5:oopm, extended ftour£6ft The. until 6:00pm. HI' \ -.-vj,-- (402) 472-5787» httpr//compshop.ttwLedu ------ f. •‘Offer expires October 10. 1997. No payment of interest will be required for 90 days. Interest accruing during the 90-day period will be added to the principal and will bear interest which wiM be included in the repayment schedule. For example, the month of May 5. 1997. had an interest rate of 12.40% with an Annual Percentage Rate (APR) of 13.82%. A monthly payment of $40.54 *0r the Ppwr Macintosh 6500/225 system is an estimate based on a total loan amount of $2,340.43. which includes a sample purchase price of $2,198 and a 6% loan origination fee. interest is variable based on the Prime Rate as reported on lhe 5th business day of the month in The Wall Street loumal plus a spread of 3.9%. The Apple Computer Loan has an 8 year loan term with no prepayment penalty and is subject to credit approvaL Monthly payments may vary depending on actual computer system prices, total loan amounts, state and local sales taxes and a change in the monthly variable interest rate. O1997 Apple Computer. Inc All rights reserved. Apple, the Apple logo. Mac, Macintosh. PowerBook, Power Macintosh and StyfeWriter are registered trademarks of Apple Computet. Me One Scanner and QuickTake are trademarks of Apple Computer. Inc Apple mail-in rebate offer valid from My 12. 1997 through Octobw 10. 1997. while supplies last and subject to availability. Void where prohibited by law. See participating reseller for further rules and details. All Macintosh computers are designed to be accessible to individuals with disability. To leam more (U.S. only), call 800-600-7808 or TTY 800-755-0601. TTTTTTTTT Wanted: 1997 Swoosh Team. I'm looking for volunteers who love sports and want to have a great time creating NIKE events around campus. Interested? Drop me a line at steve.saylors@nike.com 16 17 18 19 20 Women's Golf/V Women's Soccer/V Women's Volleyball/V Men's & Women's Men's Football/V f at Texas Tech vs. Iowa State at Madison, Wl CROSS COUNTRY/V at Washington : 8:00 AM at Abbott Sports Complex 5:00 PM Nebraska Invitational 2;30PM Co Golf 7:00 PM at Pioneers Park TV: ABC TOURNAMENT/I 10:00 AM a^k \ Entry Deadline 21 22 23 24 25 26 27 Women's Soccer/V Men's & Women's Women's Golf/V Women's Golf/V Women's Golf/V Men's & Women's vs. Arkansas ^ Fast PnCH Softball at New Mexico at New Mexico at New Mexico Cross Country/V at Abbott Sports Complex ■ TOURNAMENT/I 9:00 AM WmJ*s£Lr/V 9:00 AM at Minnesota 1:00 PM ; Entry Deadline W°M?? Bauor0^ Men's & Women's Noon Men's & Women's at Abbott Sports Complex Cross Country/V Women's Flag Football/I 7 00 pm at unk Volleyball/V Entry Deadline Women's Volleyball/V 9:45 AM at Kansas State _at Kansas 7:30 PM 7:00 PM . ... A, Co = Corecreational / V = Varsity / C = Club / l = lntramural Women's Women's Women's Golf/V j Soccer/V Golf/V at Colorado vs.Texas Tech at Colorado 9:00 AM y at Abbott Sports Complex 9:00 AM Men's & Women's ■ Indoor Soccer/I ak Entry In creating Sports1/2Page NIKE makes every effort to be accurate We regret any errors I If your team wasn't covered, let your NIKE student rep know and we'll try next issue. Hi, I'm Steve Saylors, your NIKE student rep. You're looking at the first issue of Sports1/2Page. Our goal is to plug you into upcoming sports and NIKE events around campus. Check here every two weeks or so for the latest and greatest student sports stories at Nebraska. If you have an event to tell me about or know of an athlete or team you think deserves a mention on Sports1/2Page, email me at steve.saylors@nike.com. THE GOAL OF THIS SPORTS1/2PA6E IS TO INFORM STUDENTS ABOUT SPORTS ON CAMPUS. NIKE DOES NOT SPONSOR ANY VARSITY, INTRAMURAL OR CLUB SPORTS ON THIS CAMPUS AND THIS PAGE DOES NOT IN ANY WAY IMPLY SUCH SPONSORSHIP.