Group awards
citations for
misleading ads
WASHINGTON (AP) — From
Erector sets to cars to models in a la
dies-wear catalog, consumer groups
complained Wednesday about adver
tisements they said were misleading.
They staged a mock awards ceremony,
announcing the winners of 10 dubious
achievement citations.
The companies fought back, de
fending the ads as accurate.
“It makes me wonder who put them
up to this,” complained Fred
Hammond of Volvo, criticized for an
ad comparing the handling of its sta
tion wagon with that of a BMW sedan.
The Consumer Federation of
America singled out a Volvo ad sug
gesting the car is faster and handles
better than the BMW. The consumer
group contended the cars were not
tested equally.
Hammond noted the group echoed
a BMW complaint, taken to binding
arbitration with the Better Business
Bureau’s advertising division and dis
missed because the bureau found the
Volvo ad fair, responsibly done and
accurate.
On the toy tront, Meccano lnc.
drew criticism for an ad showing a fire
truck built using its Erector set. The
U.S. Public Interest Research Group
complained it took more than 13 hours
to build the truck, which then did not
run as quickly as the ad implied it
would.
She added that the instructions sug
gest beginning with simple projects and
working up to something like the fire
truck, the most complicated project.
One ad listed this year resulted in a
$25,000 fine to United Airlines, for
failure to disclose the comparison fare
in ads in February promoting a 40 per
cent discount.
The disclosure was dropped inad
vertently, spokeswoman Connie Huff
said, and appears in ads now being run
by the airline.
Other ads criticized included a
Procter & Gamble ad for the artificial
fat Olean, a Nationwide Insurance ad
implying it offers hurricane protection
when it is cutting back on sales in
coastal areas, the Lane Bryant catalog
for using thin models to sell clothes in
plus sizes and the Connecticut Light
& Power direct-mail ad to New Hamp
shire customers, implying it produced
environmentally friendly hydroelectric
power when nuclear power was used.
sports bar & exotic
dancers 7 days a week.
11 am. - 1pm.
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| December 7
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Theatrix Doubleiiature
dabbles with improvisation
. r
THEATRIX from page 12
“I want them to get excited about
people moving,” she said. “I want
them to want to get out of their
chairs and join in.”
The second show of the evening
is “The New Chautauqua,”
an improvisation piece directed by
Layne Ehlers. This Ehler’s fourth
improvisation piece.
“Because it is improvisationally
based, the actors have more free
dom,” Ehlers said. “The playwright
told us specifically not to worry
about the lines verbatim. The actors
need to feel comfortable with what
they’re saying.”
Martinez said this comfort and
improvisation were important for
getting into character and interact
ing with the audience.
I ..~~1
Cast member Andrea Marzullo
added that improvising allowed the
cast to feel more involved in the pro
duction.
Many cast members said the im
provisational aspect, coupled with
the play’s humor, allows the play’s
messages on prejudice and racial
tolerance to come across more
clearly to the audience.
“It (the piece) really sends a
strong message, but it has the abil
ity to do it with humor,” Marzullo
said. Marzullo added that the di
verse ethnic and economic back
grounds of the cast have created an
interesting and enlightening expe
rience for its members.
The Double Feature will run
Thursday through Sunday at 7 p.m.
in the Studio Theatre of the Temple
Building. Admission is $4.
I STATISTICAL DATA ENTRY CLERK I
Lincoln Plating Company, the largest metal finishing company in the
United States, is seeking a part-time statistical data entry clerk to
work approximately 25-30 hours per week. The person in this
position will be working with managers and supervisors collecting
production data to create charts and graphs. This individual will also
maintain the weekend production roster.
The qualified candidate must be proficient with Lotus 1 -2-3 Release
4 for Windows and have an eye for details. Desktop publishing skills
would be helpful, but are not required. We offer a competitive wage
and an aggressive tuition reimbursement program
Apply in person at:
Lincoln Plating Company
600 West E Street
Lincoln, Nebraska
EOE
Drug Free
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