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About The daily Nebraskan. ([Lincoln, Neb.) 1901-current | View Entire Issue (Oct. 25, 1996)
Gallup CEO gives marketing advice By Pamela Storm Staff Reporter Most people would have a hard time seeing a connection between mar keting and alligators. But those people probably haven’t met Don Gifton. Clifton, chairman and CEO of The Gallup Organization, spoke to a crowd of about 50 UNL Marketing Club members at the Nebraska Union Thurs day evening. He talked about market ing research and the techniques used to run a prosperous business. He related those topics to a paper a 10-year-old girl once had to write. “She had to write a paper on how i---1 to do something, so she decided how to write a paper on how to catch an al ligator,” Clifton said. First, he said, you have to get the tools to catch this alligator, then you need to go to where the alligator will be. In marketing, Clifton said, business people need to know what tools are needed and to go where the customers are. Three things are needed for a good business, he said: a growing number of good customers, a great place to work and cash flow. If a business has these three things, Clifton said, it can run successfully for years. Clifton said the environment in which people have to work is impor tant. Workplaces need to fit the worker and need a manager who really cares about employees, he said. If a business ' can offer these qualities to its employ-' ees, he said, it can expect to see better * attendance, quality and production. ' “Everybody has a dipper, and ev erybody has a bucket,” Clifton said. An inconsiderate remark or hurtful action constitutes taking something from someone else’s bucket, he said. Clifton continued the analogy, say ing some people want to steal from oth ers’ buckets. Some, he said, have holes in their buckets and are stealing from others to fill their own. Those who have been stolen from want lids — they close themselves off from others and fail to foster a team atmosphere. Clifton’s advice—be a filler, not a dipper. ■■__t__ i j MERGE i When we all work together, great things can happen. Muscular Dystrophy Association 1-800-572-1717 because MDA helps people. i—.y\ I MATRIX® ?.:n: ■ :. "r •-•' < • #T£. <u Icon for Hen appeals to men’s sensibilities—A great fragrance. , < , ^ Straightforward grooming routine. And ingredients like Biotin and Cysteine. i 0 HAIR CARE FOR A MAN'S UNIQUE NEEDS that delivers the look and feel a man wants. Icon shampoos and condition- ' ers won’t weigh hair down. Styling products leave hair looking and feeling natural. Stop m today and experience the Icon difference for yourself. I • V [\ v a *99 MM L^_ P. ijkij i ijip■■ ^\m ■jjfjM ■ *. ' L * * —9^^99—999/9 "• 1 -il 1 i Join Us for our | Pre-Game Fire Up | S before and after the game. £ Stop by bw-3 and pick up some great tasting wings 5*\ before the game. Wings are the perfect thing to grab for ^ ^ pre-game fire up parties. After the game stop in bw-3 and celebrate with some spicy or BBQ Buffalo style <\ ' chicken wings and some ice cold beer. You can also <yr choose from our other great tasting menu items includ ^ ing Pocket Pizzas, Grilled Chicken Sandwiches, Beef-on- X ^ Week Sandwiches, and Weckburgers. The Buffalo is *Vr ^ ready for Kick Off. • Daily Fooql Combos t A • Daily Happy Hour 3pm-9pm <\ • NTN Interactive Television ^ • NO# Menu Items V ft 1328 “P” Street ft ft 475-bwww ft vr -BUFFALO WILD WINGS & WECK* . I l v^^ttCA'!^\ A century ago ^ ■ (^ mfiiM^) there swept off the great J ; \T ;r::: J Nebraska plains, the mighty m Bugeaters. Between 1890 and 1900, the Nebraska ■ i ■) i CAN NEBRASKA CAN HUNGER UNIVERSITY BOOKSTORE SUPPORTS THE CAN KANSAS, CAN HUNGER! FOOD DRIVE FOR EACH CANNED FOOD DONATION PRESENTED AT THE TWO UNIVERSITY BOOKSTORE LOCATIONS, RECEIVE A COUPON WORTH 20% OFF ANY ONE CLUB RED ITEM. l v LOWER LEVEL GARDEN LEVEL NEBRASKA UNION EAST UNION