. —>—-—-- ' - -----. , ,—:
•:'I88 rising’
NEW YORK (AP) — Maybe
it's the cozy slogan. After all* a
catch phrase worked for “must-see”
NBC.
CBS sought to “welcome home”
television viewers this fall to a place
they had avoided lately, promising
lots of old friends would stop by.
Enough people have responded
to make CBS’s comeback, together
with the relatively desultory perfor
mance of its rivals, the story of the
young television season.
“We’re feeling that progress is
being made,” a cautious CBS En
tertainment president, Leslie
Moonves, said last week. “But
crowing? No, hardly. You won’t
hear that out of me.”
The memories of last season,
when CBS finished a third among
the big three networks with disas
trous programming choices like the
megahyped “Central Park West,”
are too fresh in his mind.
Moonves, brought in,after the
network bottomed out, dreaded
opening his newspaper each week:
When the top 20 shows in the
Nielsen ratings were displayed,
CBS frequently had as few as one.
In last week’s Nielsens, how
ever, CBS nabbed nine of die top
20 spots. The network has finished
a solid second behind ratings champ
NBC during the TV season’s first
month, and its ratings are up over a
comparable period last year, while
NBC, ABC and Fox all are down.
The declines are most marked at
ABC and Fox, where early signs of
panic are evident.
CBS banked on familiar faces
like Bill Cosby and Rhea Perlman
to anchor new sitcoms this fall, and
both are among the new season’s
top performers—and that’s before
Ted Danson’s show “Ink” begins
Monday night. Weekend shows like
“Walker, Texas Ranger” and the
new drama “Early Edition” also are
hits.
^vSr^ftmi^^^^^ewops,^San
doned last year’s strategy of trying
to copy Fox’s success with tire
young crowd, which had conjured
up the disconcerting look of a se
nior struggling into spandex.
M
In some instances, they (ABC) stayed
with some shows for too long, while in
other instances the creative product
has begun to dry up "
Bill Crossdale
president of network broadcasting at Western International Media
“They might have called last
year ’s (slogan), ‘Go away,”’ media
analyst Betsy Frank said.
“Welcome Home” beseeches
those traditional viewers to return,
and even the network’s house ads,
free of quick cutaways and jarring
graphics, are soothing. If young
people want to tune in, too, so much
the better.
“He’s turned the ship around,”
Bill Croasdale, president of network
broadcasting at Western Interna
tional Media, said of Moonves.
“He’s not attracted the audience that
the advertisers want to attract, but
advertisers are taking a second lode
at CBS.”
Croasdale, who works with net
works to set rates for advertisers,
noted that CBS still needs one of
. its shows, like “Pearl” or “Every
body Loves Raymond,” to become
a hit with the younger viewers ad
vertisers crave.
CBS is expected to score a coup
Monday when the organizers of the
Grammys, who considered aban
doning their 22-year broadcast out
let, re-up for another five years. The
network also is talking about trying
to win back National Football
League broadcasts.
CBS’s success this year has
come largely at the expense of ABC,
which has slid into third place.
ABC’s ratings are down every
night except for Thursday, which
already was weak, according to an
analysis by the BJK&E Media
Group. Michael J. Fox’s “Spin City”
is ABC’s oily breakout hit, while
the public appears to be tiring of
past favorites like “Roseanne,”
“Coach” and “Lois & Clark.”
“In some instances, they stayed
with some shows for too long, while
in other instances the creative prod
uct has begun to dry up,” Croasdale
said. “Coach” was sent cm hiatus last
week, along with two other shows
in ABC’s struggling Saturday night
lineup.
ABC defends itself by pointing
to its relative strength among
younger viewers.
Only Fox stands between ABC
and the network ratings basement.
At least ABC hasn’t suffered the
indignities of Fox, which saw its
now-canceled game show “Big
Deal” beaten in the ratings by a
Ross Perot infomercial.
Almost faster than viewers
could notice them, Fox already has
axed four new fall shows; only base
ball and “The X-Files” has kept the
network breathing this fall.
Fox also is talking about a ma
jor shift in focus. After building it
self with young viewers interested
in sex-soaked soaps like “Melrose
Place,” the network sought in the
past two years to appeal to all age
groups. Now, it’s considering a re
turn to the youthful emphasis, in a
sort of “welcome home” of its own.
. While NBC is expected to keep
its ratings crown largely on the
strength of its Thursday night
lineup, some analysts worry that
except for the time-slot blessed
“Suddenly Susan,” the network is
failing to develop new shows.
Musical revue an energetic mix of tunes
REVUE from page 12
This piece had more of a raw
edge, a surprise in the first half but
more than expected in the second.
“ENTR’ACTE” highlighted the
band ensemble’s true talents. Every
one was equal, but when a per
former had a solo, it was excep
tional.
When Welton Mays sang “Your
Feet’s Too Big,” he showed the es
sence of downtown music. The au
dience found the piece very humor
ous.
With so few performers, the au
dience was treated to an intimate
setting. Every performer was fea
tured so the audience got to know
them.
Throughout the performance,
the audience was treated to a his
tory lesson, too. Besides a couple
of introductions, like explaining
what a stride piano was, the music
and performers gave direct and in
direct references to the time period.
Subversive action and the police
were mentioned a couple of times,
but the big theme was sex.
Each song had varying degrees
of sexuality, but when the perform
ers got down and dirty, having fun
in the Second half, college students
could have learned a lesson or two
about dirty dancing.
Technically, the costumes and
much of the choreography was ap
propriate. A few kinks with sound
levels were worked out after the first
few songs.
A standing ovation from the al
most full house gave hope that the
ensemble will continue “Ain’t
Misbehavin’” far into the future.
$3.25 per day for 15 words on individual student
ana student organization ads.
$4.50 par day for 15 words on non-student ads.
$.15 each additional word.
$.75 billing charge.
Personal ads must be prepaid. .
Found ads may be submitted free of charge.
DEADLINE: 2 p.m. weekday prior.
00s For Sale
Cycle Works
Sm Lincoln's largest selection of bicydes. dothing and
accessories. We have mountain, road, and hybrid bi
cycles la alack and ready to roL Huge savings on any
remaining HO models. Winter dothing now in stock.
Cycle Works
27th & Vine
475-2453
i r"".. l
IBM ISOMhz, 16MB RAM, 1.2GHD. 2MB SVGA,
aitCDROM.SC, 33.6 fax/modem. 14" monftor, $1600.00.
402-477-1282.
10 foot semicircular bar with CQ2 bottle, gauges, and 10
cubic foot keg freezer with tap. $290. 466-0636. Jeff.
L6®V8 IY1688AQ6.
Queen size wateAed. oak mirrored headboard, excellent
condition, call 486-0940^200 OBO.
BACKTRACK RECORDS
Uncoht's vlntoge record shop. Qu^y used CDs, $7.50 or
jgss, LPs, Cassettes. Posters. 3833 South 48th, 489
3817.
Cable descrambierkit, $14.95. See ALL thechanneisl 1
806-752-1389.
VCR wrtemote $86; also, COLOR TV excelent $76; cal
466-8520.
4 tickets NEEDED for Missouri game. Call Nate at 436
7984.
Kca^raSwrooraS.
Ticket Egress 438-6789 -
Weed Uchsie Three for CU game, for alums. Cal 483
2530 anytime ewe, of 10/25 through 10/27, aaklorBB.
Waged: Tickets for the CU game on November 22.477
2022.
1984 Toyota Camry. Excellent condition. Many options.
Air conditioner. Stereo. Automatic. Four door. Must sell.
$3,000.476-3668 or 476-9107.
200s Notices
BAD CREDIT?? Need ha$> cleaning up your credit? Our
proven manual can help you do it test and easy! Don't
wait! For info send large SASE plus $1.0Q (postage and
handing) to:
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, Christmas Lane
Store dosing, Haymarket location ONLY! 311 N. 8th.
Inventory 45V60% OFF! Hours: 11-5 daly. Sat: 10-5,
Sun 1-4. HURRY SALE FOR SHORT TIME ONLVIH
CRUISE SHIP HIRING
Earn up to $2,000+Anonth. World travel Seasonal A ful
j»siMon8.1|to exp necessary. For Mo. cal 1-206
DISC GO ROUND
WE BUY A SELL USED CD’S
Used CD’s, $5 JM7J9.
T-shirts, posters, he ports, hacky anrfre. music
boahTmiiiboateandCD towersT^
New 2b's S11.99-612.M
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50th ahd 0.466-0047.
FINANCIAL AID AVAILABLE!
Miltons of dollars in public & private sectory scholarships
and grants are now avaiable. ALL STUDENTS ARE
ELIGIBLE. Student Financial Services' program wll help
you get your lair share. Cal 1-300-263-6495 ExtF57767
FREE Cellular Phone (hand-held or bag). For more infor
matton dal Jeff at 580-0051.
'A
FRESHMAN ACTION
COMMITTEE
and
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COMMITTEE
JOINT MEETNG
All Students Welcome
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http:ffwww41uwertreid.coe1
Where emerging artists display their works, worldwide
exposure anddfetitoution"(3l0) 566-3S30.
INTRAMURAL BASKETBALL
Tuesdqr. October 22 is the lest day to enter Co-Rec
Basketm Enter now at the Office of Campus Recration.
For mow Information, cal 472-3487.__
INTRAMURAL 3-ON-3
BASKETBALL
The last day to enter Men's. Wbmen*. and Co-Rec 3-on
, 3 Basketball to Tuesday. October 22. Donl delay! Enter
now st the Office at Campus REorealton. Cq» < *2-3467
for mom Information,
JOIN The NsE TEAM!—
New Student Enrollment Orientation Leader applications
are available NOW at the folowing locations;
‘Office for Student Involvement (both campuses)
‘Multi-Cutural Affairs
‘All Residence Hal Fount Desks
*Cuture Center
‘Office of Admissions
Applications are due October 28th, 5 p.m.H
NEBRASKA AT OXFORD
You too can be one olthe "Nebraskans at Oxford!* Study
business and the arts at Oxford University. You wil also
explore historic Oxford, London, Stratford, Windsor and
Blenheim Castles and many other places. Information
sessions for aK majors wll be held In CBA 138 on:
Monday, Oct 21 930-1030:1030-1130
Wednesday, Oct 23 130-230; 230-330
Monday, Oct 28 230-330
Wednesday. Oct 30 330-430 --
For more Information, contact: Oree Buss or Ann Broyhil,
CBA 138 or phone 472-2310.
PRE-MED STUDENTS!
UNMC Medicine and the ArtsASdences Advising Center.
Monday, October 21.9-230. Cal 472-4190 for appoint
PRE-PA STUDENTS!
UNMC Physician Assistant Program at the
ArtsASdences Advising Center. l07OwSttw. Wednes
day. October 23,1-5. Cal 472-4190.
Study Abroad
You too can be one the "Nebraskans abroad*!! Study
business and culure on any d these programs:
Informational Sessions:
Tokoyo, Japan (fal): Thursday. OcL 24th; 230 and 330
tonbul| Turkey (spring): Friday, OcL 2Sth, 930 AM and
maUon, cal 472-2310.
Cigarettes star in movies,
bum anti-smoking advocates
SMOKING from page 12
bomber pilot in “Broken Arrow,”
chain-smokes through a treacherous
nuclear extortion plot. He also smokes
in “Pulp Fiction” and “Get Shorty.”
■ Willis is shrouded in smoke at a
poker game in “Nobody’s Fool”; a
Marlboro box lies next to his cards.
Across the table, Paul Newman, play
ing the town troublemaker, sucks on a
stylishly thin cigar.
In a telephone interview, Newman
voiced concerns that movie icons
might unwittingly be luring people to
smoke, particularly teen-agers. If old
people “like me smoke, it doesn’t make
a difference,” Newman said. “If you
get John Travolta smoking, that’s a dif
ferent point.”
The worries about under-the-table
advertising hark back to 1989, when
the issue flared in Congress. Memos
had surfaced detailing product place
ment deals, in winch marketers paid to
have brand-name products appear in
films.
The deals in question included
$350,000 paid by Philip Morris to fea
ture Lark cigarettes in “License to
Kill,” a James Bond movie, and
$42,500 to have Lois Lane, played by
Margot Kidder, smoke Marlboros in
“Superman II.”
The negative news stories com
pelled the makers of “License to Kill,”
in production that year, to belatedly add
the surgeon general’s warning to the
credits.
Today, film and tobacco companies
vehemently deny they are making
placement deals, and the film industry
insists only creative considerations
now guide decisions to include ciga
rettes. If no money is changing hands,
filmmakers contend, they’re not re
quired to run the health warning.
“Our position and our understand
ing is that (paid placement) hasn’t been
taking place for quite some time,” said
Larry Deutchman of the Entertainment
Industry Council. The nonprofit group
works on social issues with the enter
tainment industry.
“Our policy is very clear: We do
not engage in paid product placement,”
said Walker Merryman, a spokesman
for The Tobacco Institute, a lobbying
group.
Others in Hollywood go further and
suggest tobacco is no longer hip.
“Smoking is rather passe now,” said
John Parkinson. Parkinson is vice
president of marketing for Danjaq Inc.,
whose subsidiary produced “Golden
eye,” the latest tale of Agent 007, last
year.
“It was one of the updatings of
James Bond that we did. He still drinks,
he still womanizes, but he doesn’t
smoke anymore.”