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Mami Speck/DN
Jennie Schumacher, 16, of Waverly scoops ice cream Tuesday
night Schumacher works at Baskin-Robbins 31 Flavors at 70th &
Vine Streets.
Ice cream choices
not simple anymore
By Amy Poindexter
Senior Editor
It has been said that the “only em
peror is the emperor of ice cream.”
And when it gets hot, long live the
emperor.
Ice cream and frozen yogurt prices
have gone up recently, due to market
fluctuations. But area merchants have
said sales have gone up as well.
In other words, no one cares—it’s
ice cream and they want it
Ice cream has become a staple in
American life, with a huge market and
no lack of frozen treat outlets. Any ice
cream shop on any hot summer night
in Nebraska will do well for itself.
But life is not simple, and neither is
ice cream anymore. One can still walk
into a shop and ask for a scoop of
vanilla on a regular cone, but chances
are the attendant will look at you with
a “that’s all?” glance.
Ice cream has grown up. And it
now has a little sibling — frozen yo
gurt.
Lincoln merchants such as
Goodrich Dairy, Dairy Queen, Maggie
Moo’s and Baskin-Robbins, would say
that ice cream still holds its own.
However, specialty frozen yogurt
stores such as I Can’t Believe It’s
Yogurt and TCBY say they are doing
well. So is there competition between
the two treats?“Yes and no,” said
Vikki Hickok, manager of Goodrich
Dairy, 1126 South St., which offers
both varieties.
“There is a customer base for each,”
she said: “A daytime treat for some
one just stopping in seems to be yo
gurt, but if the family is out for a
nighttime snack, it’s definitely the ice
cream.”
Goodrich Dairy began as a dairy
store more than 20 years ago, and has
grown to serve 30 flavors of ice cream
and 25 flavors of yogurt. Four of each
type are available at a time, with fea
ture flavors rotating every three
months.
But it doesn’t stop there — not in
this health-conscious society.
A fat-free line of ice cream is being
created; stores already have chocolate
and vanilla. Swiss-chocolate almond
is expected within the next month.
Even Baskin-Robbins, one of the
franchise kings in ice cream lore, has
choices to go around.
Ed Jacobson, manager of Baskin
Robbins at 70th and Vine Streets, said
the chain has outgrown its stated “31
flavors,” because there are 44 includ
ing sorbets, sherbets and ices.
There are also four flavors of yo
gurt as well, which are hard-packed
and served like ice cream.
And then yogurt plays the variety
card.
Besides the hard-packed type, yo
gurt comes in soft-serve, which is
what is commonly served at TCBY
and I Can’t Believe It’s Yogurt. Sucjh
choices can also be found at the
Nebraska Union Bakery, where it is
served out of a yogurt machine.
Soft-serve yogurt is the new kid on
the block, coming onto the scene in
the late 1980’s. Traditional hard
packed ice cream dates back to the
early 1700’s.
Another relatively new invention
Please see ICE CREAM on 9
Plenty offered
at weekend jam
By Rob Winans
Staff Writer
The already hot summer heats
up this Friday with the Lincoln
July Jamm festival downtown.
Starting at 11:00 a.m. Friday
and running until 5:00 p.m. Sun
day, the main features of the fes
tival will revolve around music,
art, and food.
Molly Nance, coordinator of
July Jamm, said July Jamm starts
with 17 different food vendors and
KZUM radio being played during
Please see JAMM on 10
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