Spirit of the Olympics
helpssellU.S. apparel
By Chad Lorenz
Senior Reporter
With the 1996 Olympic games be
ing held in the United Stales, Olympic
apparel will be a popular fashion this
year.
“Everyone wants to be in the spirit
of the Olympics,” said Julie Mercer, a
sales clerk for Lincoln Sports.
This year’s Olympic apparel is
available in a lot of styles and designs,
* she said. Lincoln Sports sells Olympic
sweatshirts, T-shirts, jackets and jer
seys.
A new item for this year’s games
are the U.S. Olympic Poloshirts, which
sell for about $40, Mercer said.
The top of the shirt is blue with red
and white stripes on the bottom and a
red collar, she said. Other Olympic
polos come in green and white with the
Olympic logo embroidered on the
chest.
Lincoln Sports also offers a variety
of Olympic sweatshirts, she said, and
people seem to prefer the embroidered
designs.
“They look a lot nicer. They’re a lot
classier and more expensive,” Merecr
said. Sweatshirts range from SI2 to
$56.
“Everyone wants to be in
the spirit of the
Olympics. ”
JULIE MERCER
sales clerk for Lincoln Sports
Young adults and children are buy
ing a lot of Olympic basketball jer
seys, she said, which arc labeled with
the names and playing numbers of the
U.S. team. The jerseys sell lor about
$40.
Craig Morse, store manager of Pro
Image, said he had been selling Olym
pics caps, jackets and jerseys at his
store for the past eight months.
But business is starting to pick up,
he said, because people want to show
their patriotism as the Olympic season
draws closer. People are buying more
this year bccaus;c ofthe pride they feel
lor their athletes, he said.
“There's a little pride thing going
there,” Morse said.
Jerseys and lightweight jackets arc
selling well at the store, he said. The
jackets, priced at $109, come in three
di tTerent colors—red, wh itc and blue—
and some have American eagles em
broidered on the backs, Morse said.
Darby Coker, director o('marketing
communications at Olympic Head
quarters in Atlanta, said the Olympic
Committee had granted merchandise
license agreements to 120 companies.
About 1,000 companies applied for
licenses.
Scott Bruhn/DN
With the 1996 summer Olympics getting closer, shops are now starting to stock their shelves with
Olympic wear such as this display at Lincoln Sports, 5000 N. 27th.
The companies paying the most
royalties to the Olympics include
Hanes, Champion, Logo Seven, Starter
and Spccdo, Coker said.
The royalties earned from the li
censed companies will go to pay for
the Olympics and the U.S. team, he
said.
Coker said he expected at least $1
billion in retail merchandise receipts,
which also includes Olympic jewelry,
pens, mugs, Hags and other parapher
nalia.
Some of the most unique designs
for Olympie apparel came from Iden
tity Inc., a coat company in New York,
Coker said.
The high-quality coats are made
from combinations of wool, leather
and denim, he said.
One design is a wool coat with a
leather U.S. flagon the back. The stars
arc replaced by small white pictograms
of Olympians who arc competing in
different sports.
nu-niMii Heart
rw
If yoe are what you eat,
why not cut back on fat?
"F"
Necklaces l
iff}
\ '3
Beads• Chain
Filigrees
Crystals
f'
Charms &
• JVew Items •
Lots of Turquoise
More matte seed beads.
Wire craft supplies & wire
Indonesian Sterling Links
(jfl ready for uonmer now!
Beadtrader
1637 P St.
The
"make your own " jeM<elry store.
Is it the sound of that whispery voice, or those big, intellectual words? If your professors are putting you
to sleep, Revive with Vivarin. Don't let fatigue get the best of you. Vivarin's* the safe
way to stay mentally alert, with the same caffeine as about two cups of coffee.
So stay sharp in class. Don't sleep your way to the bottom.
Revive vrith
SmittiKIme Bmmchmm s
©1995 Consumer Healthcare
Each tablet contains 200 mg of caffeine, equal to about two cups of coffee. Use only as directed.
VIVARIN
