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About The daily Nebraskan. ([Lincoln, Neb.) 1901-current | View Entire Issue (March 4, 1996)
Spirit of the Olympics helpssellU.S. apparel By Chad Lorenz Senior Reporter With the 1996 Olympic games be ing held in the United Stales, Olympic apparel will be a popular fashion this year. “Everyone wants to be in the spirit of the Olympics,” said Julie Mercer, a sales clerk for Lincoln Sports. This year’s Olympic apparel is available in a lot of styles and designs, * she said. Lincoln Sports sells Olympic sweatshirts, T-shirts, jackets and jer seys. A new item for this year’s games are the U.S. Olympic Poloshirts, which sell for about $40, Mercer said. The top of the shirt is blue with red and white stripes on the bottom and a red collar, she said. Other Olympic polos come in green and white with the Olympic logo embroidered on the chest. Lincoln Sports also offers a variety of Olympic sweatshirts, she said, and people seem to prefer the embroidered designs. “They look a lot nicer. They’re a lot classier and more expensive,” Merecr said. Sweatshirts range from SI2 to $56. “Everyone wants to be in the spirit of the Olympics. ” JULIE MERCER sales clerk for Lincoln Sports Young adults and children are buy ing a lot of Olympic basketball jer seys, she said, which arc labeled with the names and playing numbers of the U.S. team. The jerseys sell lor about $40. Craig Morse, store manager of Pro Image, said he had been selling Olym pics caps, jackets and jerseys at his store for the past eight months. But business is starting to pick up, he said, because people want to show their patriotism as the Olympic season draws closer. People are buying more this year bccaus;c ofthe pride they feel lor their athletes, he said. “There's a little pride thing going there,” Morse said. Jerseys and lightweight jackets arc selling well at the store, he said. The jackets, priced at $109, come in three di tTerent colors—red, wh itc and blue— and some have American eagles em broidered on the backs, Morse said. Darby Coker, director o('marketing communications at Olympic Head quarters in Atlanta, said the Olympic Committee had granted merchandise license agreements to 120 companies. About 1,000 companies applied for licenses. Scott Bruhn/DN With the 1996 summer Olympics getting closer, shops are now starting to stock their shelves with Olympic wear such as this display at Lincoln Sports, 5000 N. 27th. The companies paying the most royalties to the Olympics include Hanes, Champion, Logo Seven, Starter and Spccdo, Coker said. The royalties earned from the li censed companies will go to pay for the Olympics and the U.S. team, he said. Coker said he expected at least $1 billion in retail merchandise receipts, which also includes Olympic jewelry, pens, mugs, Hags and other parapher nalia. Some of the most unique designs for Olympie apparel came from Iden tity Inc., a coat company in New York, Coker said. The high-quality coats are made from combinations of wool, leather and denim, he said. One design is a wool coat with a leather U.S. flagon the back. The stars arc replaced by small white pictograms of Olympians who arc competing in different sports. nu-niMii Heart rw If yoe are what you eat, why not cut back on fat? "F" Necklaces l iff} \ '3 Beads• Chain Filigrees Crystals f' Charms & • JVew Items • Lots of Turquoise More matte seed beads. Wire craft supplies & wire Indonesian Sterling Links (jfl ready for uonmer now! Beadtrader 1637 P St. The "make your own " jeM<elry store. Is it the sound of that whispery voice, or those big, intellectual words? If your professors are putting you to sleep, Revive with Vivarin. Don't let fatigue get the best of you. Vivarin's* the safe way to stay mentally alert, with the same caffeine as about two cups of coffee. So stay sharp in class. Don't sleep your way to the bottom. Revive vrith SmittiKIme Bmmchmm s ©1995 Consumer Healthcare Each tablet contains 200 mg of caffeine, equal to about two cups of coffee. Use only as directed. VIVARIN
