Brady Bunch duds #
Cool ’70s clothes being bastardized
Backinthe’70s,wcreallyknew
how to dress. I started kindergarten
in 1973 and I vividly recall the
clothes my mom bought for me at
Sears.
1 got two pairs of Toughskins—
with reinforced knees for the rug
ged 5-year-old life I led — that
would ensure my place near the top
of the fashion food chain. Both
were plaid and had more colors
than a rainbow. There is little that
compares to a pair of pants with
j colors in it that don’t even exist.
My new jeans also flared just
enough near the bottom so that I
would be sure to be mega-cool. My
mom wouldn’t let me have a real
big bell-bottom flare, I guess, be
cause she thought only hoodlums
and pot smokers wore those pants.
I also picked up a couple of
Winnie The Pooh shirts made of
some unknown synthetic material.
It was the kind of shirt that would
melt, not burn, if thrown into a fire.
I cannot describe the pride I felt
as I walked to rny first day of
kindergarten with my mom. I
couldn’t wait to see the disappointed
looks of my classmates as I strolled
in with a drop-dead set of duds that
would force all of them to a lower
position on the social coolness
ladder.
1 was more than stunned when I
approached Calvert Elementary
school and saw a kid with even
cooler clothes than I had.
Curtis Cline was strutting to
ward the school with the most
awesome set of jeans I had ever
laid eyes on. They were Star
Spangled Banner jeans. The top of
his pants, just below the bell, were
blue with white stars on them. Just
below his crotch, red and white
lines ran vertically to the cuff.
Jim
Hanna
I looked down lomynot-nearly
cool-enough plaid Toughskins and
saw my social life crumble before
my eyes. To this day, I still have
little or no fashion sense and I think
the Curtis Cline affair had a great
deal to do with that.
But I digress.
My point is not to detail emo
tional scars from the past but to
celebrate the clothes we wore back
then. Give me the old days. Give
me tight, long-sleeved, maroon shirts
with zippers that run half way down
and have big brass hoops to pull
them up and down. Give me collars
that extend several inches off the
side of my shoulder. Give me the
soothing feel of polyester on flesh
— no more natural fibers.
The cyclical nature of fashion
has brought the clothes of the ’70s
back onto the scene. The wild col
ors, the psychedelic patterns and
the rhinestones of my extreme youth
are starting to catch on again.
But am I happy? Of course not.
Today’s pseudo-70s fashions are
miserable rip-offs. They’re ’90s
versions of ’70s clothes and it’s
just not cullin’ it.
Fashion designers today seem
to be enjoying an inside joke when
they put out their bastard versions
of the old greats. You can see their
tongues poking the insides of their
cheeks as their models stroll down
the runway with sensationalized
versions of classic dress.
Back then, we weren’t kidding.
We honestly thought we looked
good in velvet halter tops and denim
leisure suits. It hurts to see the
symbols of my childhood paraded
about like gags in a joke shop.
I just wish we could let our
sacred past rest. Let’s not try to re
create the vogue of old. We’ll never
be able to do it better than we did
back then and every attempt we
make seems to degrade the resting
spirit of our fashion forbears.
Damn, we looked good back
then, but respect demands that we
let the past be the past. If we want
to celebrate those garbs of yore,
let’s watch “The Brady Bunch”
reruns.
Hanna is a senior theater arts major
and a Daily Nebraskan senior arts and en
tertainment reporter and columnist.
Company recycles for future environment
By Connie Sheehan
Staff Reporter_
While the health and beauty prod
ucts themselves may be green, with
out proper recycling, the overall benefit
of using such a product is reduced.
Tom’s of Maine’s recycling pol
icy is fairly extensive according to
Catano.
The toothpaste is packaged in alu
minum tubes and the company is
currently phasing in recyclable paper
for all cardboard packaging.
The company docs not use poly
styrene and docs not use PVC’s since
they become toxic when incinerated.
Plastic bottles, made from 60 percent
recycled HOPE, or the plastic found
in milk jugs, will soon replace all
shampoo bottles.
The company headquarters recycles
all cardboard, computer paper and
returnable bottles. The offices also
use recycled letterhead, envelopes and
newsletter, she said.
The Body Shop has been known
for its unique approach to minimal
packaging policy, Hcrling said.
The Body Shop provides products
in various sized plastic bottles with
no outside packaging. The bottles arc
rcfillablcatany Body Shop store. The
company is currently refilling over 2
million bottles a year in the United
Kingdom.
The company also has switched to
reusable cages for distribution, sav
ing over 500,000 cardboard boxes a
year, she said.
All Paul Mitchell product bottles
arc recyclable according to Mayer.
The bottles arc made from the same
plastic and the type of plastic is marked
on the bottom of each bottle for easier
sorting at recycling centers.
Revlon’s New Age Naturals’ pack
aging is advertised as recyclable at
“appropriate recycling center.”
Cosmetics
Continued from Page 10
herbs, plants and foods to cleanse and
protect hair and skin, she said. Prod
uct names like Banana shampoo and
conditioner, Cucumber Water and
Coconut Oil Hair Shine reflect the
variety of natural ingredients.
The range of products include
shampoos,conditioners, skin creams,
toners and cleaners, fragrances, soaps,
a men’s line and a full make-up line.
The Body Shop encourages local
communities in developing countries
to grow ingredients and make prod
ucts for the company, she said. The
company soon will be releasing a line
of products made from sustainable
ingredients from the tropical rain
forests.
Like Tom’s of Maine, The Body
Shop also supports human needs and
environmental programs.
Three million people worldwide
signed the 1990 petition against ani
mal testing, Hcrling said. And 1 mil
lion people signed the United King
dom petition, Stop the Burn, against
burning Amazon rainforest.
Roddick also is active with Green
Peace and recently joined 30 volun
teers renovating Romanian orphan
ages, she added.
The company was founded on
simple principles — close to source
ingredients, no animal testing, no
advertising, minimal packaging —
which comes down 10 respect for people
and the environment, Hcrling ex
plained.
Perhaps two of the more common
names in hair care aren’t known for
their environmental policies accord
ing to Lisa Mayer, owner of the Hair
Care Place, 121 N. 14th St., Univer
sity Square.
Paul Mitchell and Avcda arc both
all natural hair product lines, Mayer
said.
Many of the products in the Mitch
ell line contain natural Awapuhi, a
Hawaiian ginger root, growm on
company-owned solar powered farms
in Hawaii, Mayer said.
"Paul Mitchell is basically the
pioneer of non-animal testing and using
all natural products,” Mayer explained.
"When Paul Mitchell wasalivc.he
was an avid member and donator —
who worked on the board of the Save
the Planet Foundation,” explained
Angie Alexander, stylist coordinator.
Now his co-founder and CEO, John
Paul Jones Dcjoria, continues the
company philosophy.
John Paul personally donated about
$100,000 to help produce an album,
‘Tame Yourself,” a collection of origi
nal animal rights songs by groups like
Erasure, Indigo Girls and Edic Brick
ell, Alexander said.
The Avcda company holds basi
cally the same concepts and was es
tablished about the same lime as the
Paul Mitchell company, Alexander
said.
Alexander, a graduate of the Horst
Institute in Minneapolis, explained
how the institute’s founder and crca:
tor of the Aveda line, Horst M. Rech
clbacher, carried his philosophy into
other areas.
“Anytime we had a school func
tion, it was all vegetarian,” she said.
Horst was influenced by his stud
ies in the East and it was here he
learned about aromatherapy, she said.
Aromatherapy is basically clinical
research combined with ancient tra
ditions to create pure, distilled flower
and plant essences.
Earth Science of California also
produces a wide range of skin care
and hair products using such ingredi
ents as almonds, avocado, apricots,
cucumbers, aloe vera, honey and
carrots.
Even Revlon has recently entered
the natural line market with the addi
tion of their New Age Naturals. Revlon
advertises the line as all natural con
taining flowers, fruits, nuts and herbs.
Green beauty and health care prod
ucts can be found in some department
stores and most health rood stores.
However, some brands may be
available only through catalog and
phone sales. One good source for
locating green products is the back
advertisement section of environmental
magazines. Those can be found at
most health food stores and some
book stores.
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