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Environmentally sound products available
By Connie L. Sheehan
Senior Editor
Interested in “greening” your body?
“Greening,” or thinking and act
ing environmentally, might be the
latest term to emerge from that move
ment, but green beauty and health
products have been around longer than
the term itself.
Tom’s of Maine, founded by Tom
and Kate Chappell of Kcnncbunk,
Maine, is celebrating its 20th anni
versary this year, according to Heidi
Catano, assistant product manager.
Now the nation’s top natural line
of personal care products, the com
pany started with one of the first non
phosphaic detergents, she said. The
product was used by the local dairy
men to clean equipment.
Even then, the family encouraged
environmental thinking by asking the
dairymen to send back old detergent
bottles to be refilled. Catano said;
With the birth of their children, the
Chappells were unable to find addi
tive-free products on the market and
decided to design their own.
That line has extended to 32 items
including natural flossing ribbon,
shampoo, mouthwash, toothpaste and
shaving cream, Catano said.
The products arc biodegradable,
cruelty free (not tested on animals)
a *d do not contain preservatives,
synthetic colors or sweeteners, artifi
cial fragrances or dyes, alcohol or
animal ingredients.
While Tom’s of Maine products
used to be limited to health store
shelves, the outlets have widened to
include supermarket chains and drug
stores, she said.
Ihc company’s nine-point mission
printed on all packaging reflects the
family’s philosophy that respects the
inherent worth of both human beings
and nature, Catano explained.
The company donates 7.5 percent
of the annual pre-tax profit to non
i-tp-*; r'
profit groups and projects supporting
environmental and human needs, she
said. The company also encourages
its employees to donate their time to
projects.
Rcccntdonations have allowed the
city of Kcnncbunk to establish a
curbside recycling program, she added.
It shows that corporate values can be
in harmony with personal values.
And while the Chappell family
may be one of the older American
producers of green care preparations,
the 15-ycar-old British company, The
Body Shop, has made its move across
the Atlantic.
With 580 stores operating in 38
— w
countries, tnc plain piasuc Domes wmi
the green label arc becoming as
common in stateside bathrooms as in
England.
The Body Shop should be opening
40 stores in the United States this year
totalling about 77 stores, said Lisa
Hcrling, media relations manager. The
catalogue business also is doing well.
Founder Anita Roddick opened her
first store on the shores of Brighton, a
popular English seaside resort, Her
ling said. She made $208 the first day.
That was in 1976.
Body Shop products uses local
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Blonde
Continued from Page 9
mixing several colors together.
Today’s new unnatural blonde docs
not necessarily have to look that way.
Blondes who want to keep on having
fun with their new hair color will
need to keep their locks in good shape
to avoid resembling the straw-headed
bleached blondes of yesteryear.
The key to doing this is keeping
hair shiny and healthy through a good
conditioning program, Crawford said.
In fact, a natural-looking shine
perhaps is the most important color
influence from the ’60s. People just
did not use as many styling products
back then, as opposed to the ’80s,
*vhcn people slaughtered hair, she
said.
Both Crawford and Johnston ad
vised having roots touched up about
every four weeks. In the ease of hair
that has only been lightened two to
three shades, customers may even
wait six weeks, Johnston said.
Blondes particularly have to touch
up more often to avoid dirty-looking
hair, Johnston said.
Any person with colored hair should
definitely avoid additional process
ing that can damage hair, Johnston
said.
“Perming and coloring is a vicious
cycle that never ends,” she said.
Since any chemical processes can
affect a color’s actual result, straight
hair can be colored more often and
successfully, Johnston said.
If you don’t have blond ambition,
or cannot pull it off, life is not over.
Crawford has lately seen many Lin
coln blondes going to brunette. If the
stereotype about hair color is true,
brunettes are taken more seriously.
And both Crawford and Johnston
said that another huge ’60s trend —
geometric cuts — works belter with
darker hair, since the styles rely on a
strong silhouette, something ice-blond
hair does not have.
Highlights are also a way to achieve
a little bit of blondncss without a
startling change, both stylists said.
If, as Crawford said, women do go
to beauty salons to make themselves
attractive to men, perhaps blondes
may not have more fun in the long
run.
“Men fall in love with blondes,”
Crawford said. “They fool around
with redheads. But they marry bru
nettes.”