Catalog fashions called
convenient by students
By Adeana Leftin
Staff Reporter
Cheaper prices, original styles and
quality are just a few of the reasons
students are turning more and more
toward ordering clothes by mail.
Kevin Short, a junior agriculture
major, likes the “Old English style”
offered by J.Crew.
Short said J.Crew appeals to him
because it offers classic and outdoor
sportswear.
“It’s conservative, but yet sharp
looking,” he said.
Short also said he likes J.Crew
prices better than the prices in retail
stores.
Laurie Landgren, a sophomore
elementary education major who also
orders through J.Crew, agreed with
Short.
“For the wear that you get out of
the things, the prices arc pretty rea
sonable,” she said.
Another advantage, Landgren said,
is being able to sec what the clothes
look like on without the hassle of
trying everything on.
Kelli Winkler, a freshman dietet
ics major, said she orders from Victo
ria’s Secret every few months.
Victoria’s Secret is best known for
its intimate apparel, but also offers
clothes for the career-minded.
“Those stores usually aren’t around
here,” she said. “That’s the only way
you can get it.”
Mary-Jeanne Ward, public rela
tions project manager for Spiegel,
which features clothing for the work
ing woman, said she thought that main
reason people were beginning to shop
by mail more often is time.
“People arc becoming more and
more time poor,” she said.
She said the con veniences of shop
ping by mail were the ability to shop
at any time and “no hassle” returns.
John Rice, chief operating officer
for The J.Peterman Company, agreed
that convenience was a major factor
in shopping by mail.
He said mail order also offered the
opportunity to compare values before
buying.
Service also is important, Rice said.
“At a retail store, you can’t find
anyone,” he said, “and if you do, they
usually don’t know a doggone thing
about the merchandise.”
At the J.Peterman Company, Rice
said, telephone sales representatives
arc trained extensively to familiarize
them with colors, fabrics and styles of
merchandise.
He said the J.Peterman catalog,
which offers mostly top-of-the-line
men’s clothing, is “very much a hot
item on college campuses.”
Because of the more expensive
prices, he said, he didn’t think many
of the students were buying anything
yet, but were “future customers."
War boosts local demand
for military merchandise
By Bryan Peterson
Staff Reporter
Sales of military clothing and
supplies have increased in recent
months in the face of Operations
Desert Shield and Storm, accord
ing to employees of local stores.
Debra Jeffers, part owner of The
Army Navy Store, 2540 W. O St.,
said the store has seen a boost in
sales during recent months.
Since the beginning of Opera
tion Desert Shield, sales of gas
masks and military clothing have
both increased, said Jeffers.
Jeffers said the store also carries
T-shirts with logos from Opera
tions Desert Shield and Storm.
“We had four or five styles and
sold most of those in stock, but
have some left,” said Jeffers.
Interest in the Operation T-shirts
and other items has continued even
after the end of the war, Jeffers
added.
Besides clothing, interest has
remained high in such items as
MRE’s, camping equipment, sur
vival knives and first aid kits, Jef
fers said.
Most of the store’s merchandise
comes from consignors rather than
from other surplus dealers, accord
ing to Jeffers.
Burden’s Outdoors Outfitters
docs not carry military clothing or
equipment, but does have gas masks
available, said Chris Cole, sales
manager for Burden’s Surplus
Center, 1015 W. O St.
Cole said the store carried gas
masks before the advent of mili
tary operations in the gulf, mostly
for sale to farmers as fume protec
tion.
Cole said the gas masks were
made in Israel and are fully func
tional, meaning they could be used
in the event of a chem ical weapons
attack on the United Slates.
“We only have a few odds and
ends left,” he said, referring to the
last few masks from the last order.
Burden’s carries only one style of
gas mask, which sells for $12.49.
“In about a month of war, we
sold a year’s worth of gas masks,”
said Cole. “We sold 300 in Janu
ary.”
Many of the January buyers were
exporting the gas masks back to
Israel, Cole said. Others bought
them for possible actual use, while
still others intended to keep them
as memorabilia.
Burden’s buys gas masks from
another American surplus dealer.
Because the dealer’s own supply
haddwindlcd.Burdcn’ssuppIyhas
also reduced.
Cole said Burden’s will con
tinue to sell gas masks although he
may buy none for some time.
“A recent quote gave me a price
over what I would sell them for,”
he said.
Except for the gas masks, Bur
den’s carries no other military cloth
ing or supplies, Cole said.
Michael Weixel/Dally Nebraskan
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