artor You
the Truth About Diamonds
When buying adiamond Sartor Hamann believes thatthe more
you understand about diamonds and how they are graded,
priced and set, the more likely you will become a Sartor
Hamann customer.
Many first time diamond buyers are skeptical and apprehen
sive about buying a diamond, because the value of the
diamond is not easy to understand. This will probably be one
of the biggest purchases you've ever made, so far. Sartor
can feei confident when you make your diamond purchase.
After all, she will wear this ring for a life time.
If There are many things to look for when choosing a diamond.
The four C's, color, clarity, carat weight and cut are guidelines
I that have been constructed to assist you in your purchase. But
ithe customer should decide which elements of the four C's are
the most important to his individual needs. Maybe price is the
most important factor, you may have a range you're working
with. Of course you'll want the best diamond you can get within
your budget. Maybe one of the other C's is more important to you. The price of the diamond you choose will
be affected by each cf these aspects. Sartor Hamann can explain each of these to you, so that you can make
an educated decision.
After you decide what characteristics of a diamond are most important to you, it's time to look at some diamonds
under a microscope. Seeing a diamond under magnification is the best way to look at a diamond. Most
Sartor Hamann invites you to view our fine selection of diamond jewelry.
1150 'O' Street 476-8561
Sartor Hamann's in-store shop | *
diamonds contain inclusions. Every inclusion is as unique as your own finger print. The
amount of inclusions in a diamond will alter the cost of the diamond. It is important to look |
at the diamond under a microscope. Even under magnification some inclusions can be
difficult to find. 1
When viewing your diamond under magnification you can also get a good look at the cut o* |
the diamond. This includes the size of the crown (top of the diamond), the pavilion (bottom), |
the girdle thickness as well as the size of the table. The diamond pnce will be reduced by
a percentage, for a cut that is less than perfect. |
The color of the diamond can be determined by comparing your diamond with a master set |
of diamonds that have already been graded for their color. The color of diamond that you j
choose, will depend on your own individual taste. i
It's our hope at Sartor Hamann, that by sharing the truth about diamonds with you we will
come to know you as a client. Since most people feel that they have a 'friend* who can 'get
it wholesale/ the least we will have achieved is to give you the tools by which you can
thoroughly check values wherever you intend to shop, and then compare with our pricing
Unless your brother-in-law is a diamond cutter, you'll probably come back and see us
New that you know the different qualities of a diamond, what about the setting that it will go
into? Sartor Hamann is again doing their best to earn your business. We not only can carry
a large selection because of the amount of volume that we do. we can also design and make
almost anything that you can dream of. We have our own shop, where our craftsman
specialize in custom work.
We are very highly qualified. We have eight Registered jewelers in our Lincoln stores and
also have a Graduate Gemologist and a Certified Gemotogist on staff. These titles can only
be obtained by the completion of courses given by the Gemological Institute of Amenca or
the American Gem Society. In an era when getting what you pay for is unheard of, Sartor
Hamann would like to help you make a very sensible diamond investment
For the price, quality and selection
Gateway Mall 467-2509
