Dan Quayle wristwatch
draws frowns, laughter
By Emily Rosenbaum
Senior Reporter
Steve Hill was a stockbroker for
Dean Witter until Dan Quayle got
him fired. The Dan Quayle watch,
that is.
Hill and another former stockbro
ker, Richard Ongstad, are the co
owners of the Krazy Time Co. inSimi
Valley, Calif., marketers of the
watch.
The Quayle Time wrisiwatch fea
tures the vice president cartooned in
full color with his hands out to his
sides, “looking confused,” Hill said.
Quayle’s striped tie points to the
time, but the numbers are not in the
correct order on the face of the watch.
Hill and Ongstad started the com
pany two years ago and began design
ing the watch when Quayle was se
lected as George Bush’s running
mate. Hill decided to keep working at
Dean Witter. He said he wore the
Quayle watch to work and “when the
watch got popular, I got fired.”
He said his bosses apparently
didn’t approve of his moonlighting.
“I (would) wear the watch with
my suit and tic to a business lunch and
everyone would go nuts,” he said.
‘‘People thought the watch was hys
terical.”
Krazy Time designed six different
models and sent 50 of each to various
stores in July to test the market. The
watches quickly were sold and re
sponse was favorable. Hill said.
One of the models eventually was
discarded because the top of the
watch popped off, Hill said. Of those
50 defective watches, only two were
sent back to the company, he said.
“People would just put the watch
back together,” he said. “They
thought it was part of the gimmick.”
The model the company decided
to market exclusively went on sale
two months ago and about 15,000
watches have been purchased, Hill
said.
The watch sells for $30 plus $1.80
for shipping and handling.
r. 1 i ■
Courtesy of Krazy Time
He said the company hasn’t re
ceived any criticism from the public
for poking fun at the vice president.
“It was done in good taste and
those that know anything about Dan
Quayle think the watch is funny,” he
said.
Quayle’s sister and brother both
bought watches. Hill said, and
Quayle’s attorney asked for one to be
sent to her. He said he isn’t sure if a
lawsuit is in the works.
Senators, doctors and lawyers
have purchased the Quayle watch and
many have asked to be on Krazy
Time’s mailing list, he said.
“You cither laugh at Dan Quayle
or you have a serious problem,” Hill
said. “I mean, my God, he’s one step
away from running the country.”
Hill said the company plans to
market more watches that feature
other political figures and celebrities.
President Bush and Princess Diana,
as well as a few movie stars, soon
may see their faces on the faces of
watches, according to Hill. He said
See WATCH on 14
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