r Sartor Hamann Helps
Students With Their
Most Important Purchase
If you’re planning to buy an
engagement ring soon, it would be
wise to consider the importance of
your purchase. A diamond ring is
something that will remain with you
all your life, with the specialness in
which it was given. It is not unusual
to be confused about this type of
purchase; something so special re
quires a great deal of thought. With
that in mind, here are some tips to
help you in buying diamond jewelry
ware.
The first thing to look for is
whether the jeweler carefully ex
plains the different qualities of dia
monds. There are many different
ways to cut a diamond; some good,
some not (see related article). You
can get a bigger stone for a smaller
price, but if the cut is not ideal, the
diamond may lack the true brilliance
(hidden in it.
The next mental note to make is
how the store shows you the stone.
For you to make a conscientious
decision, the jeweler should show
you the stone. There are three ways
to view a stone; one is with a micro
scope. This allows for the consumer
to get the best look at the stone. The
next is the eye loupe. And the third
is the naked eye. Most stones have
minute inclusion barely visible under
magnification, yet which do not mar
the beauty of the stone. Please keep
in mind that every gem has its own
inclusion pattern as unique as your
own fingerprint is to you.
Another distinguishing mark is
the personnel. They should be kind
and knowledgable. You should ask
yourself whether they are answering
the question you asked without load
ing you down with technical jargon.
A mark of a good salesman is the
ability to convey to you the answer
in a way you can understand.
The fourth thing to look at are the
store’s policies. Check to make sure
the policies were clearly explained;
if not, ask to see them in writing.
Some of the policies to check are:
A) the return policy — this varies
greatly from store to store. Choose
one that you feel comfortable with;
B) the financing policy — check to
see whether this is competitive to a
bank or any other store. Also check
to see if they will work with a student
with no credit history; C) the lay
away policy — most stores have
limits to the amount of time they
will hold something. Make sure this
will fit your time schedule if you
plan to use layaway.
The next item to check is the
merchandise itself. Is it of good
quality? Catalog selling is fine some
times, but often times seeing it on
your hand is the best way to judge a
ring.
The next one is very important —
Do you trust the store? There are
other things to look for like in
surance options or in-store repair
ing, but the above questions are
some of the very important points
to keep in mind to protect your
special purchase.
And remember, shop around.
Also check Sartor Haniann, supply- 1
ing fine jewelry to the Lincoln market . 1
for over 80.years.
(CUTTING: The most important
factor in pricing a diamond
By Bob Fixter
The cutting of a diamond should
be regarded as more import ant than
color or clarity in determining the
value of a diamond. Diamonds are
cut into exact mathematical formu
las. The standard diamond has 58
facets placed in a precise geometri
cal arrangement. The facets act as a
series of tiny mirrors, constantly
capturing and reflecting light and
bouncing it back through the top.
Like a prism, a diamond breaks light
into “fire” — every color of the
rainbow.
Poorly cut stones permit light
“leakage” and have too little fire to
give the ultimate in beauty. A dia
mond cut too shallow to make it
look larger loses brilliancy. The eye
sees a ring of full reflection instead
of a well cut diamond. Too shallow a
cutting may also make a diamond
more fragile. Diamonds cut too deep
let light leak through the sides and
appear black in the center when
compared to an ideal cut diamond.
But few diamonds today are cut
to what the fine jeweler considers
ideal proportions. The average dia
mond is cut with too broad a top
facet and at the same time the
upper part of the stone is much too
thin. This type of cutting yields
stones that lack fire and sparkle.
True, this permits a larger’stone to
be cut from the rough diamond
than would be the case in ideal
cutting. But the loss of beauty is too
great. Its per carat value is consid
erably less than that of a diamond
cut to ideal proportions for maxi
mum beauty. Less than IT. of all
diamonds are cut to ideal propor
tion.
Sartor Hamann specializes in these
ideal cut diamonds. Let them show
you the difference ideal cutting
makes in the value and beauty of
your diamond.
Training Sets Us Apart...
Back Row: Bob Fixter, Stan Kuta, Lois Vech, Roxana Lucas
Front Row: Kay Porter, Karrie Hamilton, Margot Kelley,
Mary Hossaini, Joe James
Sartor Hamann Helps Students
Finance Their Purchase With
Four Simple Plans ...
•Layaway
•Bank Financing
•Sartor’s Charge Card
•90 Day Free Financing