Alumni Association trying mass media ads
■'J i'lanuwn I/IMMIIIS
Staff Reporter
Even as membership in the Uni
versity of Ncbraska-Lincoln Alumni
Association climbs to its highest
point ever, the association has, for the
first time, turned to mass media ad
vertising to attract more graduates.
Bryan Van Dcun, executive vice
president of the association, said
membership increased from 23,459
to 26,379 during 1987. He said 16 to
18 percent of all alumni are currently
members.
“ We’d just like to increase that rate
of growth,” he said.
1 he association has 30-second
commercials running on USA, CNN
and ESPN cable networks throughout
f
Lancaster Lounty, as well as ads on
local radio stations.
7 don’t know of
too many alumni
associations that
do that. So this is
an experiment on
my part.’
—Van Deun
Van Deun said about 90 percent of
the association’s $819,000 yearly
budget comes from membership
dues, which are $30 a year or $300 for
life. Most of the remaining 10 percent
comes from the university in return
for keeping track of where all alumni
arc and what they arc doing, he said.
More than $80,000 of the budget
goes to a magazine called the “Ne
braska Alumnus,” which is sent to
members every other month. Because
many members show the magazine to
Iricnds and neighbors with children,
he said, the magazine helps attract
students.
One story in the magazine features
Donald Cram, the 1987 Nobel Prize
winner in chemistry who got his
master’s degree in chemistry from
UNL.
—-*
“People want to hear about a UNL
graduate who wins a Nobel Prize,”
Van Deun said.
The last issue had 32 pages, eight
of which were in color. If the advertis
ing campaign is successful, the asso
ciation would like to enlarge the
magazine and make it entirely in
color, Van Deun said.
Although numbers have not yet
been released, Van Deun said mem
bership has increased steadily since
the campaign began in December.
“We’re not sure whether it’s the
Lancaster County ads or our new
mailing system,” he said.
In the past, non-member graduates
simply received letters asking them to
join, he said. This year, the associa
tion is sending non-members decals
that say “UNL grad and proud of it,”
along with premade membership
cards.
“All they have to do is send in their
checks,” he said.
Van Dcun said he has not yet re
ceived bills for the advertisements,
but expects them to cost around
S3,000. Once the bills come in, the
association will compare the
campaign’s cost to its success rate. If
they decide it was cost-effective, they
will look to expand the advertise
ments to areas outside of Lancaster
County, he said.
“I don’t know of too many alumni
associations that do that,” he said. “So
this is an experiment on my part.”
Veterinary research center
UNL,USDA join in project
i>y i.maa noimes
Staff Reporter
University of Nebraska-Lincoln
veterinary science students will
study and treat animals at the Ro
man L. Hruska U.S. Meat Animal
Research Center after completing a
cooperative project with the U.S.
Department of Agriculture and
Kansas State University.
The project, which will be at the
Hruska building near Clay Center, is
scheduled to begin operation by
spring 1989.
Jack Schmitz, director of the
UNL veterinary science program,
said Nebraska’s veterinary science
teaching program will team up with
the USD A Veterinary Research
Program to form the Center for
Advanced Study in Food Animal
Medicine.
A team of researchers, professors
and students will study more than
25,(XX) animals, Schmitz said. He
said the program will provide ad
vantages for both UNL and KSU.
UNL doesn’t have a complete
veterinary science program, so stu
dents attend universities in other
states for part of their training,
Schmitz said.
Originally, students were sent to
Iowa State, the University of Min
nesota and Ohio State University.
But contracts with the schools were
canceled after a contract with KSU
was confirmed, he said. KSU has
decreased charges, which helped
UNL finance the new program.
UNL saves 22 percent on each
student who attends KSU’s veteri
nary college, Schmitz said. KSU
reserves 30 places for UNL students
in its veterinary science programme
said.
Half of Clay Center’s program
costs will come from federal funds
that were originally appropriated
for a four-year veterinary college at
UNL. The UNL college was never
approved by Nebraska Legislature.
The state of Nebraska also is
contributing $1 million, and the
University of Nebraska Foundation
has raised $200,000 and is trying to
raise another $300,(XK) to finance
the $3 million project.
UNL will hire four additional
veterinarians to teach at the center.
KSU studcntsalso will bcallowcdto
attend the new program.
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