Tuesday, December 2, 1986
Daily Nebraskan
Page 5
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Chocolate takes man from shoe polish to sugared success
State of the Arts
By Chris McCubbin
Senior Reporter
There are two ways to be a success:
You can dress for success, network, go
to all the right parties and and kiss all
the right behinds or you can work hard
at something you love doing.
Wally Amos is the second kind of
success. Amos is the founding genius
behind Famous Amos Chocolate Chip
Cookies. He'll be talking about success
tonight at 7:30 in the Nebraska Union
Centennial Room. Admission is free to
UNL students.
Although Amos' Cookies often have
been called the best in the world, Amos
modestly shies away from such hyper
bole. "It's all individual . . . objective.
How many chocolate chip cookies are
there in the world?" Amos said.
"We're one of the best things going,"
he admits. "I don't believe anyone will
eat a Famous Amos and go out and buy
another cookie."
Amos started his career as a shoe
shine boy. But after a stint in the Air
Force, Amos got into marketing that
eventually led him to open a cookie
shop in Hollywood the first shop in
the world devoted entirely to the choc
olate chip cookie. A random stroll
through downtown Lincoln will show
just how important this innovation was
to American business.
Today Amos' wares can be found in
finer stores everywhere. Tiny and hard,
a Famous Amos cookie is a natural
assault of flavor with big chips, big
hunks of nuts surrounded by yummy,
crunchy dough. Anyone who has never
tasted a Famous Amos cookie can't
truly consider himself cultured.
Amos' motivation for getting into
cookies was simple: he knew how to
make cookies and wanted to make
cookies, he said. Amos doesn't give
away any of his secrets.
"I just have this strange relationship
with the chocolate chip cookie," is all
he'll say.
Success hasn't diminished Amos'
love for his wares.
"I probably eat more cookies now,"
he said. "Now, I eat cookies every day
because they're accessible."
Amos says his talk tonight will be
inspirational and motivational. He has
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Compiled by
Stew Magnuson
Staff Reporter
Cancellations:
I've never seen so many cancella
tions i a semester before. The latest
show to be cancelled is tonight's
Wallets performance at The Zoo.
Jason and the Scorchers and the
Georgia Satellites also have can
celled their show at the Drumstick
tonight.
On TV:
"Hill Street Blues" fans should
remember that the multi-award
winning show has moved from its
long time spot on Thursday nights
to Tuesday nights at 9 p.m. on chan
nel 6.
r
rATCH THE Wh'TE WAVE
Courtesy of Amos
Wally Amos
been lecturing on tour for the last cou
ple years. He's doig more appearances
now than in the past and plans to do
more still, he said.
Amos said his talks aren't just for
businessmen.
"We all have the same needs," he
said. "People are more and more
responsive to positive messages now."
Amos is not just another yuppie how-to-get-more-money-than-the-guy-at-the-next-desk
speaker. Just the opposite,
in fact.
"I'm really about having fun, enjoy
ing my life," he said.
He offers no magic formulas for suc
cess. He says the reason for the success
of Famous Amos is his commitment to a
personal belief system. "I am truly con
sistent in what I say, what I do," Amos
said.
And his advice to students?
"So many students are going to
school just to make money," he said.
Amos believes that the best way to
make money is to follow your dreams.
Students should "do things that they
love doing," Amos said.
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Omaha 's 'Bagels and Bach ris back
Joslyn Art Museum's next Bagels
and Bach musical brunch presents the
Midlands Woodwind Quintet in concert
Sunday, Dec. 7 in Joslyn's Storz Foun
tain Court.
Celebrating its 10th anniversary
season, Bagels and Bach brings the
best of two worlds together mouth
watering bagels and Joslyn's famous
muffins topped by a choice of spreads
and music that is not necessarily Bach.
The programs are held the first Sunday
of each month.
Brunch is served beginning at 10:30
a.m. The concert follows at 11:15.
Admission for Joslyn members is $6 for
adults and $3 for children under 12.
General public admission is $7.50 and
A performing ensemble of the Omaha
Symphony and the Midlands Woodwind
Quintet is dedicated to technical and
musical excellence. Comprised of the
Omaha Symphony's principal flute, oboe,
clarinet, bassoon and horn players, the
group performs throughout the region
in concerts and workshops.
The Midlands Woodwind Quintet
players include Barbara Leibundguth,
flute; John Ashley Warren, clarinet;
Brian Ventura, oboe and English horn;
David Sogg, bassoon; and Margaret
Robinson, horn.
Hosting the Quintet's Joslyn concert
will by Lite 96KEFM Radio personality
Dave Wingert.
Bagels and Bach is supported in part
The next Bagels and Bach program
features violinist Richard Lohmann and
pianist David Abbott in concert Jan. 4.
For more information, people can all
Joslyn Art Museum at 342-3300.
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