Page 8
Daily Nebraskan
Friday, February 21, 1986
9
out Supper
ufvivcJ Snack
Need something to get you through the day or the night? Our
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7200 East "O"
2100 N. 48th
S. 48th & Van Dorn
South 12th & South
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Sunday onlu.
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Spend two days a month
and 15 days a year doing one
of the Air Guard's high
priority jobs, and you may
qualify for up to $27,000 in
educational benefits and
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Plus, you'll learn skills
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ian job. So even without the
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But adding $27,000 in
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To find out more, contact
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call
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America's Hometown Air Force
eer, women, cars, chainsaw:
sports commercials have it al
On Saturday, during a break in the
telecast of the Nebraska basketball
game, a friend said to me, "Sports
commercials sure are a lot more inter
esting than regular ones."
I can't print exactly what I replied
because it was dirty, but it was fairly
accurate. But the basic gist of my reply
was that commercials during sports
events are aimed primarily at males
and primarily at what can be called
their "baser-instincts."
When you think about it, they never
advertise anything on TV that you really
need, anyway. So they have to make you
think you need it. And the only way to
make you think you need something
that you don't is to create a situation
where the item is necessary.
Advertising companies exist, ob
viously, to sell products. To sell pro
ducts, you need to know who your
audience is. Advertisers for sports com
mercials have probably spent long hours
trying to determine their audience.
That's where this whole business can
get downright insulting to the U.S. con
sumer who happens to like sports.
These advertisers must feel that
sports fans are a bunch of overweight,
belching, beer-swilling sexual perverts
who spend all their spare time playing
with power tools.
While this may describe me fairly
accurately, many of my fellow sports
fans might be offended by such a
description.
To understand what I'm saying, one
need simply examine sports commer
cial content.
By far, most sports commercials deal
with beer. Who are these commercials
for? By now, all the people old enough
to drink have decided which beer they
like. A new commercial for Miller or
Budweiser probably won't alter that
much. I read somewhere that beer
commercials are really aimed at 14-year-olds,
and that makes a lot of sense.
But it still seems that advertisers
think that people who watch sports
have a high interest in beer. Then why
advertise it? Wouldn't it make more
sense to put beer commercials on dur
ing soap operas to reach an audience
that doesn't drink as much beer? It's
like all those Army ads. If the Army is
such a great place to start, then why do
they have to advertise so much?
Bill
Allen
In most sports commercials, women
are either excluded or presented as sex
objects. The best examples of this are
the many car commecials with a woman
in a long green gown rubbing her hands
sensuously over leather interior uphol
stery. This of course, among other things,
sets up the old line, "Does the woman
come with the car?"
The answer of course, is no. You get
high-monthly payments and a limited
warranty. But it is implied that if you
buy this car, women will want to hop in
and paw the leather interior uphols
tery. Talk about false advertising.
In the first place, I'm not sure I
would want to go out with a woman who
wears long green gowns and likes to
massage leather interiors, but that's
just me and I suppose General Motors
knows more about what American men
want than I do.
And then there's this power tool fet
ish with sports commercials. Tools like
chainsaws. I've never seen so many
chainsaws in my life as I do during a
football game. And it's always some
well-dressed guy driving a compact
pickup. When I think back over my life
to all the people I've known that own
chainsaws, none of them were nice
dressers or drove compact pickups.
I'm just afraid some Wall Street
wizard is going to get the bright and
scary idea of combining all these ele
ments into one comprehensive sports
commercial, throwing in a sports star
to top it all off.
I can see it now. William "The
Refrigerator" Perry waddles to a brand
new Cadillac and throws a woman
wearing a green gown into the back
seat. She immediately begins to paw
the leather upholstery. He tells her to
stop doing that and go buy him a case
of Lite. She comes back carrying one of
t hose Fourth of July sparklers that lit
tle kids like.
"Bud Lite," the Fridge says, starting
up a chainsaw and advancing toward
her...
It gets too ghastly from there.
Allen is a senior English major and the
Daily Nebraskan arts and entertainment
editor.
Husker women hope to raise rating
against improved Iowa State team
Probable Starters
Nebraska (11-13, 4-7)
F - Shelly Block 5-9 Jr.
F Stephanie Bolli 5-10 So.
C Angie Miller 6-0 Jr.
G Maurtice Ivy 5-9 So.
G Amy Stephens 5-6 Fr.
Iowa State (17-7, 6-5)
F Sandy Hafner 5-9 Jr.
F Monica Missel 5-1 1 Sr.
C Stephannie Smith 6-1 Jr.
G Etta Burns 5-7 So.
G Jane Lobenstein 5-7 Sr.
By Todd Aron
Staff Reporter
With the Big Eight conference race
drawing to a close, the Nebraska
women's basketall team is hoping for a
top-four finish.
Nebraska coach Kelly Hill said the
players still play with confidence, des
pite being in seventh place in the
conference.
The importance of a top-four finish is
that those teams will be host of the
first round of the Big Eight tournament
March 4. The semifinals and finals will
be played at Kansas City's Kemper
Arena March 6 and 8.
On Saturday, the Cornhuskers will
travel to Ames, Iowa, to play an improved
Iowa State team. Iowa State coach Pam
Wettig has brought last year's last
place team into a three-way tie for third
going into the Nebraska game.
Iowa State's success is due in part to
junior college transfer Stephannie
Smith. Smith, a 6-1 junior, provides a
strong inside game, averaging 17.1
points a game and 1 1 rebounds a game.
But Hill said she is most concerned
with Jane Lobenstein, who averages
12.4 points and 4.4 rebounds a game.
"She really runs the floor well," Hill
said. "She is a good passer and a good
scorer."
Nebraska also must pressure 5-7 sopho
more Etta Burns, Hill said. Nebraska
needs to create Iowa State turnovers
with tough defensive pressure, she
said.
Despite Nebraska's 1-11 road con
ference record in the" last two years,
Hill said she thinks Nebraska has a
good chance.
"We've played well there in the
past," Hill said.
Earlier this season Nebraska lost by
only five points without their starting
center, Angie Miller.
McDonald's Now Delivers Birthday Parties
Only
Have a take-out party delivered
by a clown to that special
someone for their birthday.
Parties (based on 10 people) include:
o birthday placemats, hats & napkins
o 10 helium filled balloons
O A 9" x 12" birthday cake
o A special gift for the birthday person
o 10 free hamburger coupons
o 10 party favors
o Knives, forks & plates
Call 474-5234 to reserve your party today.
1 1 s
D
U
11
ftlcDonaldis
McDonald's
1401 "O" St
Limited delivery
time and area.
U
