Friday, October 18, 1985
Daily Nebraskan
Page 3
Ad expert unveils myths,
links alcohol to unreality
By Joe Dejka
Staff Reporter
Alcohol advertisers promote the "mythology
of alcohol" by linking alcohol use with positive
images and values in society, said a nationally
recognized media expert.
As part of UNL's Wellness Week, Jean Kil
bourne spoke to a crowd of about 1,100 people in
the Nebraska Union ballroom Monday night. Her
speech was titled "Under the Influence The
Pushing of Alcohol via Advertising."
Kilbourne said advertisers create ads that
suggest that desire for power, sexual gratifica
tion, acceptance and happiness can be fulfilled
by using alcohol.
In reality, the images advertisers associate
with their products often are opposite to the true
effects of drinking, she said.
For example, some advertisers use sexual
imagery to sell liquor, but alcohol can cause
sexual dysfunction in men and women and can
cause birth defects, Kilbourne said.
Images of happy people in happy homes that
appear in alcohol advertising are deceiving
because alcohol commonly is linked to violence,
divorce and broken homes, she said.
Children are lead to believe that to be "grown
up" means to drink alcohol, she said.
Alcohol producers hire campus representatives
to reach the college drinkers Kilbourne said.
Twenty five percent more college students drink
today than a generation ago, she said.
Demographic and psychographic information
on the public is available to advertisers, who
then use the information to more accurately
target the population, she said.
"We are the product. We are sold to the adver
tiser," she said.
Kilbourne said the disease of alcoholism can
affect anyone, so people must become aware of
the content in advertisements and of the disease
itself.
She said it is impossible to get accurate
information from the media because it has a
direct interest in keeping accounts with alcohol
advertisers.
Sigma Alpha Epsilon fraternity, Delta Gamma
sorority and the Lincoln Council on Alcoholism
and Drugs co-sponsored Kilbourne's presentation
as part of "Do It Sober III," an annual alcohol
awareness function. The function included free
non-alcoholic daiquiris. It was sponsored by the
UNL Panhellenic Association.
University Magazine converts
documentary to mini-segments
By Jen Deselms
Staff Reporter
University Magazine, a 30-minute TV program,
has been on the air for five years but this
season the format has changed, said Joe Rowson,
UNL director of public affairs and the show's
executive producer.
In the past, the program was a documentary
with a 15-minute feature.
This season the show presents a four- or five
minute feature with smaller segments in other
areas.
The weekly program has information about
Wellness, home tips, parenting, fitness and a
showcase on a campus project.
The program's $23,000 budget is split among
he five information offices at UNL, UNO and NU
Medical Center. The program's main cost was for
Nebraska Educational TV studio rental.
Rowson said the program's purpose is to keep
Nebraskans informed about the university. Since
the university is tax supported, he said the pub
lic has a right to know what is happening on the
campuses.
Rowson said 19 regular editions are planned,
and as many as five live call-in programs could be
scheduled.
Next week, University Magazine will give tips
for viewing Halley's comet, and discuss heart
disease, heat pumps for home heating and cool
ing, running as part of a fitness program and the
UNL Wick Alumni Center.
University Magazine is shown Monday at 9:30
p.m. on Nebraska Educational TV.
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