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SflFKESS YOUK STYLE
Wira PERFECTION
Ask for Kari Heedum or Bob Schwarz
611 N. 27th
(12 block South of Vine. Enter drive from the North.)
Mon-Fri. 9-5:30 Sat. 8-2:00
Evening hours upon request
Specialists in perming
and cutting highlighting
and ear piercing
1 Rofler and KMS products available.
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Lacy, crotchleso
underneath, iVo
Ey Jonathan Teyler
Ct&ff Reporter
It's still acceptable to label your
undergarments skivvies, unmentiona
bles cr intimate apparel. But some clo
thing merchants say styles and peo
ples' attitudes toward what they cover
their privates with have changed. Cus
tomers who like to be fashionable on
the outside, it seems, are beginning to
be concerned about being stylish on
the inside as well.
"Carter belts and shockinp are all
the rase," says Gretchen Gedwillo,
owner and manager cfLorjeans Inc., 135
Gateway Shopping Center.
The popularity of fishnet, dotted,
seamed back and colored stockings,
along with camisoles (half slips), lacey
and silk lingerie represent a movement
toward the "more sensual thinp,"
Gedwillo said. Teddy3, the sleeveless,
legless jumpsuit kind of things popu
larized during the Roosevelt era, about
60 years ago, are making a strong
comeback as a fashionable substitute
for the old half slip.
Although Elizabeth Meyer, owner of
Elizabeth's Fine Lingerie, 277 East
Park Plaza, said she hasn't noticed any
significant changes in underwear styles,
she said "anything feminine looking"
such as ruffles and lace continue to be
popular in her shop.
Miller & Paine's lingerie depart
ment supervisor Eula Reed said wo
rsens' undergarments were once plain
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0 we care about only carrying fine quality jewelry!
0 we care for our community and plan to be here
for future generations!
0 we care about honest and correct pricing of our
fine jewelry!
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or muoical,
otill enderwear
and dull, but the advent of more
vibrant colors, mens' styled briefs and
the feminine camisoles and teddys
have changed the face cf underwear
women know today. Cotton undergar
ments also are coming into their own,
Reed said.
At the empire cf novelty lour .gewear,
Frcdricks cfllcllywood, manager Andrea
Anderson of the Omaha Westroads
store said crotchless musical bric'3
which play happy birthday end the
wedding march tr.d edible undsnvear
are big sellers.
Another "very popular" Item, she
said, is the men's G-string. Because of
the go-go dancing trend right now,
Anderson said, the G-strings "are be
coming very popular among the night
club acts."
Seventy percent of all purchases of
men's underwear is by women, said
Dan Dittenber, owner of Sir Winston
LTD, 70th and A streets.
At Landon's, however, most under
garment purchases are made by men,
assistant manager Steve Mincks said.
Most of the sales, she said, are "after
sales" in which the customer does not
intend to buy underwear when he
enters the store, but decides to get
some while making another purchase.
Besides a larger color selection and
increased popularity of boxer shorts by
men and women, Mincks said mens'
underwear has remained basically the
same.
Mark Essman, assistant manager at
J. Riggins, Gateway Shopping Center,
said a larger brand and style selection
has made mens' undergarments more
fashionable.
"It's getting away from bland and
basic things and getting a little more
colorful and stylish," he said.
The biggest recent change, Essman
said, has been the flood of colored and
"designer" underwear such as the Mun
singwear and Calvin Klein brands. In
stead of the basic grays or white briefs
like mom bought, customers are look
ing for brand-name insignias like Mun
singwear's Penguin, and are trying
other styles like the lo-rise or mini bik
ini, Essman said.
Tousled look marks
new menswear
By Pe3y Ilcssla
Tits Cecter News Etport
PARIS Baggy shaggy looks domi
nate male autumn zn& winter clothing
this year, with nen dressing as cow
boys, hunters, trappers or manual
laborers -in fact as anything except
white-collar busiasssmen.
The tousled lock extends through
out this year's presentation cf mens
wear in Paris, although the crumpled
gear of&rsd by the large Spanish con
tingent locked as if the wearers had
been chased through a bullring.
Even the office worker will be wear
ing rough-textured, shapeless trousers
ar.d jackets cut so short they don't
cover the buttocks. Necktic3 are as
rare as dinosaurs' eggs.
Man are back in Humphrey Eogart
style trench coats with Al Capone
gangster hats pulled down to eyebrow
level or lumberjack hats complete with
earflaps and lined with fake fur.
Town coats are sloppy wraparound
affairs in rustic tweeds, not far removed
from bathrobes.
Titles from the selections of 67
European designers continue the cas
ual tone and include "Adventures of
the Future" and "Peaceful Ireland."
Pajamas are wildly colorful and short
legged, often combining two or three
different gaudy prints.
Pierre Cardin's latest collection, pre
sented last night, also goes for relaxed
elegance. Jackets are shorter with
rounded sloped shoulders over heavy
padding and shirt tail hems have high
slits at each side.
Cardin, who celebrates his 25th an
niversary in the menswear field, says
male clothing accounts for 40 percent
of his total turnover with a volume 10
times greater than women's clothes.
But casual wear does not stretch as
far as blue jeans. Their sale dropped by
over four percent in France last year,
while exports in French menswear as a
whole rose by 18 percent.