, .... , k-ro1 rrTi y 1 . ft Monday, December 10, 1984 University of Nebraska-Lincoln Vol. 84 No. 74 i Westhcr: Today, becoming sunny by afternoon with a high of 61 (1 6C). Tonight, clear and warm wiht a low of 32 (0C). Tuesday, mostly sunny with a high of 57 (14C), but increasing clouds later in the afternoon with a slight chance of showers. Bib BrubschtrD&IJy Ksbrssksn Phot Elistory...Page12 Nebraska falls into mm. a m m lYIC.Page 8 1 5 V; , 4 P&t your headgear on my shoulder, ?ja big galea t cbrni of Coirtli Dztcta 42 cecosds. Albright is weight in the nation, Story en P2 10, j Retail spending up 12 percent Mild weather, bette r econo my boost holiday sales however, mild weather has given holiday shoppers an early start, he said. And folks are buying more this year, Marchese said. Low interest rates and unemployment figures mean people have more money to spend, he said. In recent years, people have bought "needs" instead of "wants" for Christmas gifts. With a better economy this year, they're "buy ing a little bit of each," he said. An "extended weekend with Christmas Eve on Monday" will be "record-breaking sales days," Marchese predicted. "I expect this will be the best Christmas selling season of the '80s so far." Blowing snow and icy streets Bob Morand, owner of the Toy last year kept would-be shoppers Room at East Park Plaza, is less at home, Marchese said. This year, sure of a booming shopping Hjr Ann Low Dally NebrasBcan Senior Eepcrter Editor's nuts: This is tLs first citicl izi & Hvs-part ecrfes en thst fw&t festivities, economics end headaches of the holiday Lin coln merchants say warmer days and a brighter economy have boosted this year's holiday sales over the last few years. Some hope for "record-breaking" Dec ember sales. Others have more conservative expectations. "So far, it's been an excellent holiday shopping period," said Sam Marchese, vice president and director of development at Gate way Shopping Center. "The con ditions this year have been ideal." period. Sales are "holding their own, compared to the past two years," Morand said. But the hope of a record-breaking season is "media hype," he said. "You read the papers that sales are going to be up," Morand said. "They're about the same as last year. "People are still pretty conser vative money's still tight," he said. Statistics show, however, that Lincoln residents are spending more. According to a November report from the Nebraska Depart ment of Economic Development, Lincoln's 1984 sales through December were up 12 percent from the same period in 1983. Shirley Kling, DEO staff assist ant, said she can't explain the jump in Lincoln's sales. Most other Nebraska cities show sharp de clines in retail business, she said. Kling also said she cant tell whether Lincoln's buying pattern will continue through Christmas. Retailers hope they will. "You live 10 months of the year for two," Morand said. "No matter what business you're in, the last two months will make or break you for the whole year." On the average, retail stores make 40 percent of their annual sales in the last three months of the year, Marchese said. And mer chants generally make half the year's profits in October through December, he said. Morand said he does about 30 percent of the year's business in the five weeks before Christmas. Depending on the merchan dise, December sales at Miller & Paine are "at least 50 percent more than an ordinary month's" and twice as much as a slow month's sales, Vice President Bob Campbell said. Miller & Paine holiday sales are good so far, Campbell said. "It's started very well, though it's difficult to compare one year against the next," he said. "A Monday last year was two days closer to Christmas." Campbell said he cant predict how the year will end. But he said he's confident this year's sales increase will continue through the holidays. "Looking at the national trend, it appears that we will have a good late business " he said. Academic computing support iTlEV iiei un: By Gene Gentrssp D&ily Nsferasksm Erir Beperter UNL's academic computing program could take significant strides in updating its equipment by the 1085-88 fiscal year, according to two UNL officials. Don Leuenberger, assistant vice presi dent and director of universitywide com puting, said if UNL receives $1.6 million of a proposed $4 million improvement pro ject, it could advance UNL's support of academic computing to 80 percent of its peer institutions. The NU Board of Regents 'keep pace' has approved a needs statement for the proposal and will submit it to the Legisla ture in January. UNL's lack of sufficient academic com puters caused students and faculty to protest in 1883, and UNL Chancellor Martin Massengale used encumbered funds to begin improving the computer program. "The specifics have been laid out for the next 13 months to two years, but beyond that it's tough," Leuenberger said. Continued on P&e 6 Number of Public and Semipublic Terminals at UNL 500 Terminals 400 h 300 200 100 - r n 0 1 i I n 81-82 82-83 83-84 Academic Year 84-85 Courtsty of U.L Computing Fissourca Ctntsr