The daily Nebraskan. ([Lincoln, Neb.) 1901-current, September 27, 1984, Page Page 3, Image 3

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    Thursday, September 27, 1S34
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Daily Nebraskan
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When we first opened Nebraska Diamond we knew that if we
offered a virtually unlimited selection of fine jewelry at the lowes!
market prices, hacked that jewelry with a lifetime guarantee and
unsurpassed service, and respected our customers by toiling them
the straight no nonsense truth about the jewelry they were
considering, we would quickly dominate Lincoln's fine jewelry
market. UNL students and faculty have played p major role in
helping us to achieve our goal.
Our patrons know that for the best prices you have but one
choice: Nebraska Diamond. Before you buy anything elsewhere,
even at a so called "jewelry sale",come in and check our regular
everyday price. Our price will be lower. If it is not, we will make H
lower because it is our policy to regularly price our merchandise for
less than you will ever find it on "sale" anywhere.
Our patrons know that-for the best selection you have but one
choice: Nebraska Diamond. We handle virtually everything: Over
20,000 styles of engagement and wedding rings. All watches from
Rolex to Timex. Every kind and style of jewelry imaginable. We are
like 1,000 jewelry stores in one.
Our patrons know that for the finest guarantee you have but one
choice: Nebraska Diamond. Our written lifetime guarantee certifies
the quality of your diamond in the terminology of the Gemological
Institute of America, the industry standard for diamond grading for
decades, You do not get the Nebraska Diamond guarantee at any
other jewelry store in Lincoln.
When considering fine jewelry, you owe it to yourself to come in
and see us. We treat every customer as an opportunity to show thai
Nebraska Diamond is a truly great jewelry store and a business with
which you can deal in total confidence. We will never let you down.
Just ask anyone who has ever done business with us.
We sincerely appreciate the overwhelming patronage of UNL
students and faculty which we have been privileged to receive
over the years.