PAID ADVERTISEMENT
PAID ADVERTISEMENT
i n t tit .. . tttt 7 . r 7 ?
llVUUKblV VbVQ UULlUsVOld
1
1
p
h
I
V
p
p
!
I
bs Important Purchase
If you're planning to be engaged
soon, it would be wise to consider
the importance of your purchase. A
diamond ring is something that will
remain with you all your life with
the specialness with which it was
given. This sentimental value will
become increasingly important to
you. Equally important, however,
will be the genuine value of your
diamond. The process of selecting
what could well be your most im
portant purchase is often complicat
ed, but knowing more about the
nature of diamonds and the selection
process, can
value.
be in itself of great
"Four Cq" determine the value of diamonds
1
i I i
:1 ,
i r i u
I c. j .
It c
I - .
ii ?
I n:
i ! ,'-
I jO
li
tn.-nn-aiii iiiimi minn urn .1 I h i n Mm ,f-"; "'-'"
CUTTING: The most
pricing a diamond.
By Bob Fixter
The cutting of a diamond should
be regarded m more Important than
color or clarity in determining the
value of a diamond. Diamonds are
cut into exact mathematical formu
las. The standard diamond has 53
facets placed in a precise geometri
cal arrangement The facets act as a
series of tiny mirrors, constantly
capturing and reflecting light and
bouncing it back through the top.
Like a prism, a diamond breaks light
into "fire" every color of the rain
bow. Poorly cut stones permit light
leakage" and have too little Hre to
give the ultimate in beauty. A dia
mond cut too shallow to make it
look larger loses brilliancy. The eye
sees a ring of dull reflection instead
of a well cut diamond. Too shallow a
cutting may also males a diamond
more fragile. Diamonds cut too deep
let light leak through the sides and
COLOH Nearly all gem dia
monds have some slight yellowish
body color. The degree of this color,
as it varies from colorless (the best
grade) to yellowish, affects the price
you pay. Occasionally diamonds
termed "fancy" do appear with a
definite body color of canary yellow,
pink, brown, or sapphire blue. These,
due to their rarity, command a high
er price. Over the years, Sartor
Hamann has accumulated one of
the largest collection of fancy color
ed diamonds to be found anywhere.
CLASITY Most diamonds con
tain natural imperfections; spots,
bubbles, or lines included in the
stone when it was cryst&lized from
carbon millions of years ago. These
imperfections are called "inclusions."
Minute inclusions, seen only with
difficulty under 10 power magnifi
cation, do not mar the beauty of the
gem but will reduce the cost. The
fewer inclusions in a diamond," the
more valuable it is. Sartor Hamann
shows you diamonds in a Binocular
Gem Microscope.
CAItAT This is the unit weight
used for diamonds. There are 100
points to a carat, so a diamond of 27
points is little more than a quarter
carat. Of the "Four Cs," carat
weight is the least important in
determining diamond value. A fine
one carat diamond may cost more
than an inferior diamond of greater
size. It is the cutting, color, and clar
ity factors that determine the per
carat price of each stone.
CUT Cut refers to the shape of
a diamond and to the arrangement
of its facets. The diagrams on the
left show the popular diamond
shapes. Marquise, pear-shaped and
oval diamonds tend to look larger
than round (brilliant) or emerald
cut diamonds of the same weight,
but the round has more brilliancy.
Cut is the most important of the
"Four Cs" for anything less than
an ideal cut will reduce both the
beauty and value of the stone. Sar
tor Hamann specializes in the ideal
cut diamonds that have been cut for
maximum beauty.
factor in
appear black in the center when
compared to an ideal cut diamond.
But few diamonds today are cut
to what the fine jeweler Considers
ideal proportions. The average dia
mond is cut with too broad a top
facet and at the same time the
upper part of the stone is much too
thin. This type of cutting yields
stones that lack fire and sparkle.
True, this permits a larger stone to
be cut from the rough diamond
than would be the case in ideal cut
ting. But the loss of beauty is too
great. Its per carat value in consid
erably less than that of a diamond
cut to ideal proportions for maxi
mum beauty. Less than 1 of all
diamonds are cut to ideal propor
tion. Sartor Hamann specialises in these
ideal cut diamonds. Let them show
you the difference ideal cutting
makes in the value and beauty of
your diamond. -
If you decide to shop together,
first visit your jeweler by yourself,
and select a few diamonds in your
price range. The jeweler will put
aside those pre-selected rings and
show only those when you and your
fiancee come in together.
Remember, you must expect to
pay more for your diamond today
than your fathers or grandfather
did, because diamonds have appre
ciated over the year3.
ft li
However, whether you go together
or surprise her, learn all ycu can
about how to buy a diamond before
shopping.
A diamond is an investment in
beauty; it is an investment in indi
viduality no two diamonds are
alike. And, it is an investment in the
future, because a diamond, the hard
est substance known to man, is
forever.
s in the rough
take time to prepare
By Don Hamann
The gem on your finger or in the
jeweler's window was formed mere
than sixty million years ago. The
diamond is basically carbon which
is like graphite in your pencil. The
difference being the diamond was
formed under extreme heat and
pressure over a period of millions of
year.
The comparative scarcity of gem
diamonds recovered in proportion
to the tons of heavy rock removed
and processed, all add to the cost
and value of the diamond you wear.
Based upon the recent yields of
five South African mines, it takes
approximately 23 tons of blue
ground to produce one carat of
rough Rem aualitv diamond. Of this
I j one carat of rough diamond, more
i than fifty percent of the weight is
lost when the diamond is cut to
as
scientific proportions.
At one time diamonds were cut by
cleaving (or splitting) operation.
Today, this method has been replac
ed by sawing. This is done with a
special circular saw impregnated
with diamond dust.
The next fashioning operation
consists of "rounding" the diamond
into the rough form of the finished
stone. Finally, the skilled cutter pla
ces the individual 58 facets on the
diamond by using a polishing wheel
charged with diamond dust. Each
facet has a definite angle in relation
to the top of the diamond, and each
facet should be highly polished.
- Sartor Hamann buys very large
lots of ungraded diamonds directly
from the cutter. In doing so, they
bypass a wholesaler in New York,
passing the savings directly to the
buyer.
f 1 t" ' - v
rl
rt J ; ,
The experienced staffer Sartor Hamann Back row: Stan Kuta, Registered Jeweler,
Joe James, Student AZZii&te; Esb Fixter, Certified Gcmclogist; Gary Fcx Certified
Geraoicslst; Don Eam?m, Registered Jeweler.
Front row: Bcsan Jacobon, Registered Jeweler; Rick H&raann, Graduate Geraolo
gisti Teresa Hromas, Student Afjillate.
12 Good Reasons to Buy Front Sartor Hamann
1. 90-Day Cash Refund Policy
2. Comparable, Affordable Prices
3. Customized Service
4. Uncompromising Quality
5. Qualified Personnel
6. Variety of Finance Plans to Fit Your Budget
7. No Interest Lay away Policy
8. Quick Service
9. Guarantee
10. Comparison Grading System
11. Insurance Option
12. Trade-in Policy
'Bonus-free Lifetime Checking and Cleaning
V
Sartor IlEmann Jewelers hza been serving tlis- Lincoln comin.Eidty
fer 75 yesxs. The University of Nebraska students have always been
ansng cr most VLiaed ccstooera. Sorter Ilsnsan rsli2es tlit
student flnsn'ecs can he ssmewhst United, ea&vsxicty of Cniciii
plsns can be tailored to Ht anyone's budget.- - -
CERTiflED Z? gemologist DOWNTOWN GATEWAY
AMERICAN GEM SOCIETY 1150 "O" KNCLOSKI) MALL
11
li
i
!
I
li
li
i
5
p
h
li
t
K
ft
ii
J
u
H
ii
P
i
I
I
I
h
b
If
i
i
i
I
ll
h
1
i
l
n
u
ft
h
i
Is
r
P
4
ll
M
tl
ii
ii
I
i
n
p
Is
f i
I s
H
i
v.;
A vito "rfh V.4 s-
Dally Nebraskan
Page 11
Summer, 1984
