Pago 4
Daily Nebraskarr
Campos, Quotes " "' " ' " ' " "
What will you opeiid your money on this spring and summer?
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Kim Vfca&ier - ;
'business Bdmidls- -
' tration - ;.
sophoinorGL' ,
'Trafes&ly clothes."
Mike Farr
chemistry
junior
"I'll bsy a motor
cycls frem Europe."
Kurt Dollish
finance .
senior '
"Where Hive (Well
fleet, Ne.) there is
nothing to spend
year money on."
Mark DcvltOaily Nebraskart
Dsrrcl RIattox
political science
freshman
"I'll spend most of
my money on my
expensive girlfriend."
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inrer m
Businesses will be able to take advantage of dis
counted advertising rates this summer." The open
rate will decrease from the current $4.85 per column
inch to $4.25.
Advertising contracts will be structured different
ly for the summer. :
The Daily Nebraskan will offer a weekly contract
of $4.00 per column inch for advertisers who place
any size ad in the DN at least once for each of the 13
summer publication weeks.
TI
For advertisers who place any size ad in each of
the 26 issues, the Daily Nebraskan is offering a
semiweekly contract for $3.85 per column inch.
A special freshman orientation issue will be pub
lished in June that will be distributed to the incom
ing freshmen when they visit the campus this
summer.
This will be a good vehicle for businesses to
introduce themselves to the new students and to
help develop their buying patterns for the next four
years.
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Tuesday, May 8, 1984
First Down ...
Continued from Pes 3
"Well be more into specific reasons why a team
wins or loses."
Because of its more extensive use of color and its
cost, the magazine failed to turn a profit last fall. But
Daily Nebraskan General Manager Dan Shattil said
increased exposure from the spring advertising
supplements and the souvenir edition of the First
Down should help this fall's product.
Shattil said he hopes the fall First Down will be an
attractive advertising package because of its appeal
to Lincoln visitors.
. "It's going to reach 35,000 Nebraska fans, who are
going to spend a little time in Lincoln," he said. "Last
year, First Down was sought out by the fans, and
when those fans open it, they're going to see these
ads in front of them."
First Down once again will be a free, hand-out
publication next fall. Shattil said the change from a
10-cent per copy issue to a free paper was made in
hopes of increasing readership the newshole of the
paper by 50 percent, he said.
Readers ' . . .
Continued from Page 1
Groceries were bought by 59 percent of the
student population. Of this number, 22 percent
shopped two or three times.
Entertainment
The study found that 38 percent of the UNL
students attended a movie at least once a week and
41 percent found some other form of off-campus
entertainment. Translated into round figures, more
than 9,000 students see one or more movies in a
week while about 9,800 engage in other entertain
ment. ;
ClotMng1 . '
The study divided clothing stores into discount
and specialty categories. It found that 27 percent of
the students (22 percent of the males and 34
percent of the females) bought something from a
discount store. Speciality shops drew in 47 percent
of the students: 60 percent of the females and 47
percent of the males. ,
Automotive
Motorized transportation is owned by 79 percent
of all UNL students. In the last year, 23 percent have
bought tires or batteries, 33 percent bought parts or
accessories and 47 percent sought automotive main
tenance. The study found that 63 percent of the
students bought gas or oil for their vehicle in a week.
Dan Shattil, general manager of the Daily Nebra
skan, said, the best way for advertisers to resch the
campus community is through the Daily Nebraskan.
While 91 percent of UNL students read the Daily
Nebraskan, only 71 percent read the Lincoln Journal
and 50 percent read the Lincoln Star. The largest
percentage of the students drawn by any one radio
station is 29 percent.
But students are only part of the Daily Nebraskan's
readership. Eighteen percent of the Lincoln com
munity also read it. This means the Daily Nebraskan
is in 12,941 households or read by 34,682 people,
according to the compiled reports.
Shattil said the Daily Nebraskan is committed to
continuing market research and plans to run studies
every other year in order to "keep research current."
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CrsSg AndrcssnOaiiy Nebratksn
Tli 1S33S4 ad staff. Thanlks tor & greet year.
7 i Daily ti '
Ths Dasly Ns&raskan (USPS 144-080) is published by the
UNL Pub!icstons Board ?,tooday through Friday in tha fall
and spring semesters and Tuesdays end fritz in ths
summsr sessions, except during vacations.
Readers are eitcouraged to submit story id -n and cott-ms-nts
to tha Daily Nebraskan fcy phoning 472-2. - 3t'4.-"n
9 a.m. and 5 p.m. Monday through Friday. Th r- &'o
has access ta ths Pufc!ications Board. For ir.'-r.--n c'-'i
Carla Johnson, 477-57C3. ."'-.
Postmaster: Send address chsinoes to tha C-y r"---
kan, 34 Nebraska Union. 1400 R St.. Lincoln, tl i c 3
0443. , . ' ..
U IJATEF.IAL COPYRIGHT UU DAILY f":amN