Tuesday, May 8, 1G34
Daily Nebraskan
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By P.Iona Z. Kcppcir.cr.
Tom Third Degree" Dyrns was born in Chicago
nine months after he wls conceived. Ho graduated
from a Rapid City, S.D., high school. lie is a senior at
UNL.
Tom Byrns led a terribly normal life. Until now.
Now, Tom Byrns has been reborn.
He i3 ... Ad Manager.
Byrn3, an advertising and broadcasting double
major, has turned away from the mundane life of
eir.g an advertising representative at the Daily
Nebraskan. He will take over the position of advertis
ing manager when the summer editions of the Daily
Nebraskan go into production and will continue as
ad manager next fall.
Byrns said his primary goal for the new summer
Daily Nebraskan is to maintain the high standards
of school-year publications and serve as a transition
into the fall.
"We're going to invest a lot of money this summer,"
Byrns said. "Well have more time to improve our
system, organization, our tans and our way of taking
care of our clients."
Byrns said the student market this summer looks
promising. The enrollment at UNL is the largest ever
one-third the normal population.
Byrns said summer students tend to-be older,
usually have more money and a higher level of
education.
That translates into -more sales per person,"
Byrn3 said. "Also, summer students tend to have
more money in their pockets because they work full
or part time. And because of the season of the year,
spending comes freer to students."
Byrns won't have much time then for his favorite
hobbies, which include sleeping, taking trips in his
car, charging things on his charge card without
realizing he will have to pay for them eventually,
going out to eat, talking to people he doesn't know,
talking to people he thinks he knows but they really
don't know him, and talking to people who do know
him but wish they didn't.
First Bourn, magazine the changes will continue
ByWardW.Triplettlll
The Daily Nebraskan's football-Saturday publica
tion, First Down magazine, underwent a big transfor
mation in 1983 when for the first time, process color
photographs were used on the cover. This year, the
Daily Nebraskan's supplement editor and editor in
chief are planning to make a similar transformation
in news content.
Senior Chris Welsch, who was editor of the "Ex
pressions" and wedding supplements this spring
and who will be editor in chief this fall, said the First
Down tends to get "bogged down" with the same
types of features every week.
"It's the largest circulation (40,000) we have,"
Welsch said. "It's big and important, so we have to
put a lot of care into it."
Jeff Brown, who currently is the sports editor at
the paper and who will be supplements editor next
fall, said First Down "patterns" can and will be
altered.
"Last fall, we always had one player feature, one
coach feature, one advance, a prediction column
and an opposing team feature. It was too formulat
ed," Browne said.
"We're going to deal with more issues this fall.
We're going to find out what people are off the
football field," he said.
Browne, who will be an intern with the Medical
Laboratory Observer magazine in New Jersey this
summer, said the editing will be stronger and the
photographs more specific and story-related in this
fall's edition of the football magazine.
"If you look at the magazines professional baseball
or football teams put out, that's what we're going to
aim for next year," he said.
Continued cn Page 4
Increased credibility
goal oi DN editor
By Pe tty Fryer
The changing of the guard at the
Daily Nebraskan usually means changes
in coverage and style as well. Changes
upcoming for the fall 1884 publication
are aimed at improving the newspap
er's credibility, fail editor Chri3AVelsch
said.
"My major concern is improving the
accuracy and what's in the news hole "
he said. "We need to become more
credible and more believable. I know
it's not going to be a turn-around thing
right away, but we need to work toward
being a cleaner paper, so people will
read it and believe it."
Welsch said he hopes to cut down on
inaccurate reporting by conducting a
three to Tour-hour introductory work
shop for novice reporters. The work
shop will cover such basics as attribu
tion, finding sources, Daily Nebraskan
style and libel
"It's been tried before but never car
ried out," Welsch said This time it's
going to be part of the hiring criteria.
Hopefully, well get a few kinks out of
the reporting this way." .
Welsch also said he plans to estab
lish a five- person senior reporting staff,
which will provide strong coverage of
major events and more complicated
issues.
A senior reporting staff should lead
to more complete coverage, Welsch
said.
"We missed a lot of big news events
this year," he said. "We need to be more
in tune with what goes on in town, with
an eye to how it affects students."
' More thorough coverage also will be
achieved through a new in-depth sup
plement issued three times each se
mester. "ItH be something people will want to
"take some tirae.to read," Welsch said.
"ItH have mere emphasis on creative
: ! :
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Some of tli ItM Dsily Nebrss&o spiiiig it&ff. Fill editor in cMcf Chris
Wefecli etar.ds fzr left. Susisier editor in chief Lanrl Ilcppla is seated
in the center wesiiz: lz.?.zz3.
layout, writing and photos.
"We've had some depth stories thh
year, but they just don't fit in with the
rest of the paper " he said. "This will be
a chance for us to show what we can
do with more time and flexibility."
Welsch said he also would like tg
further develop the expanded weekly
Arts and Entertainment section.
He compared it to the weekly "Focus"
section in the Sunday Journal-Star,
but said the Daily Nebraskan sup
plement in Thursday editions is better
timed for students' needs.
The 'Focus' doesn't have an impact
on the collega crowd after the week
end is over," ha said. "Ours is more
weekend-oriented. Itllbe in their hands '
right before the weekend starts."
Before Webch steps in as editor,
however, the Daily Nebraskan will pub
lish through the summer for the first
time. The paper will appear on Tues
days and Fridays.
Publishing only two days a week will
necessitate more of a magazine for
mat, with less reliance on hard news
coverage, summer editor Lauri Hopple
said.
"Because we're only publishing twice
a week, weVe got to avoid printing old
news," she said. "So we won't be print
ing as much straight news. Therell be
more features, more in-depth report
ing and more pictures for more of a
magazine look."
Hopple said an expanded entertain
mentrecreation section wil constitute
the bulk of the Friday edition. This
combined sports and entertainment
coverage will provide information on
weekend happenings and nightlife, she
explained.
Hopple said she doesn't anticipate,
problems with finding enough news to
cover during the summer,: which is
traditionally a slower time in Lincoln.
"We can find a lot more things to do
that we havent looked at before," she
said, "and we can also localize a lot of
national stories. Well just have to look
a little harder."
The senior editing staff has been
pared down from 10 to six for summer
publication, since the work load should
be a little lighter, Hopple said. .
Overall, she said, the Daily Nebras
kan, summer edition should sport a
more visual appeal. "ItH probably be a
lot more visually attractive."
Formerly, the UNL School of Jour
nalism published a twice-weekly Sum
mer Nebraskan, produced by summer
session lab classes.
There had been discussion for a
number of years about the Daily Nebras
kan becoming a year-round pubCca-'
tion, but journalism school Dean R.
Neale Copple had opposed the idea.
"Our use of the Summer Nebraskan
was an educational tool," Copple said,
"and it had been my view that it remain
a part of the academic program."
However, journalism school faculty,
members weren't all that "zealous" about
maintaining the Summer Nebraskan
under their reign, lie said, and thought
they could still effectively teach summer
sessions through other means.
Summer session classes this year
will do lal work Li .-cooperation with
some of the state's weeklies, he said.
"They'll still get 'thejesperience, but
itll just be & different End of expe
rience," he said.; : .: : ; : t t : z '
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can ask myself about my advertising
1. Does my layout ; have a focal point?
2. Ceo I consolidate some of the elements?
3. Have I included ail the details?
4. Have I asked for art we can produce?
5. Do we need art at all?
6. 1$ my logotype prominent encug
7. 1$ my type legible, inviting to read?
3. Can I break masses of type info several htacks?
9. Am I using too many type faces?
10. Does the ad reflect my store's personality?
11 . 1$ this ad part oi a campaign?
12. Have I dramatized the customer benefits? r -
13. Have I included all the. important merchandise facts? ...
14. Have I emphasized the news? ' ? ; - -"
15. Have I complied with the law?'
1S. Have I overwritten the ad? .
17. Is the Iar?2j2 specific?
13. Is the ad as topical as we can make it?
T9. Are there three or four other ways to do the ad?
29. Wcyld this ad step me... ard sell me?
Trcr.-J the National Advertising Cyrtrj