Thursday, April 23, 1C34
Pago 12
Daily Ncbrcskan
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Over the next
several years the
American Cancer
Society will be con
ducting more research
into certain lifestyles
and exposures which
cou!J increase cancer
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lk you live may save ys life.
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enough for deregulation
' As the primary election In Nebraska
draws near, political advertising will
Lc;''.: to pick up.
All's fair in love, war and politics
but not necessarily political advertis
ing. Unlike other media, broadcast me
dia are governed ray federal regu
lations tO pi O V Ivjiv! Ilftnta tA.ti.il
to candidates they nay not expect,
elsewhere. This is not to say they wont
'get fair treatment elsewhere; candi
dates just won't have the assurances
they do with radio and television stations.
t
Young
For. example, if the station allows
any legally qualified candidate to use
its facilities for any reason, it is obli
gated to give all other candidates for
that office equal opportunity. That
means if a station sponsors a mayoral
forum, all candidates have to be in
vited. As long as they are legally quali
fied, meaning on the ballot or publicly
committed as a write-in, they have to
be invited even if they are somewhat
off-the-wall or otherwise disgusting to
the general public. It's the American
way.
Candidates also have the right to the
cheapest rate the station offers, even if
it's not on the rate card. As one broad
caster put it, this rule just means that
the rich candidates can buy more ads.
Not only is the station required to sell
cheap ads, there is the "reasonable
access rule": stations must make time,
even prime time, available to the can
didates to run those cheap ads.
And here's the good one the sta
tion has no power of censorship over
what is contained in the candidate's
message. Nothing crude or tasteless or
otherwise loathsome can be edited
out. During the last presidential elec
tion, a candidate from back East some
where included a tasteless, if not crude,
statement in a network ad that ran in
countless cities via the radio.
One of my favorite rule is the per
sonal attack rule, which states that if a
person's or group's honesty, character,
integrity or other personal qualities
are attacked during the discussion of a
controversial public issue, the station
has to notify that person and give him
a reasonable opportunity to respond.
If someone attacks you in print, and
you miss it, you're out of luck.
The Federal Communications Com
mission b undertaking a discussion on
the Fairness Doctrine to determine if it
is really necessary. The doctrine is a
federal mandate that speaks to equal
opportunity for presentation, of con
trasting views on controversial issues.
The trend with the FCC has been
deregulation of the broadcast media.
It's true that the public can own the
airwaves but let's be reasonable. If
the print industry can act reasonable
and fair to political candidates on its
own, so can the broadcast industry.
KLMS, the station that year after
year brings home awards for its news
coverage, has garnered five more from
the Nebraska Associated Press. The
station won four first-place awards
Saturday night in Lincoln for best spot
news, best feature, best series and best
newscast. The station also received a
second-place award for spot news.
That's the good news. The not-so-good
news is that the station is losing
two full-time news people and maybe a
third. Pat Schmid, who has worked at
KLMS for seven years, has resigned as
of the end of April. Relative newcomer
John Fricke will leave at the end of
May.
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thru Thurs. 4 p.m. to 12 midnight
Fri. & Sat. 4 p.m. to 1 a.m.
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