Expressions
Thursday, April 5, 1934
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14 DAYS NORMAL PROCESSING TIME
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6 BLOCKS SOUTH
OF THE STUDENT UNION!
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By I.IATT OXLERLUND
After invading the world audio in
dustry 18 month ago, laser-based com
pact digital audio discs CDs have
begun to cut down all that stands in
their path.
The start for these compact audio
discs was far from blazing. Developed
by Holland Philip's and Sony Corp. of
America, CDs were tagged with a $ 1 ,000
retail price more than five times the
price of the convential turntable
that left the average stereo buyer's
head spinning.
In 1983, however, CD sales heated
up when manufacturers and retailers
lowered prices to less than $500. By
the end of the year, sales totaled
500,000 and were expected to reach
nearly $2 million by the end of 1984.
Currently, Sony is selling more CDs
than the other 51 manufacturers of
the product combined.
Bruce Weidenhamer, assistant man
ager of World Radio, 1323 0 St., pre
dicts that sales will continue to rise as
the price of CDs drops below $300 in
1985.
"Manufacturers (of CDs) are pour
ing a lot of money into improvements
of their audio equipment because of
the competition they have from other
technical markets," he said.
Compared with the conventional re
cord player, CDs offer music listeners a
cleaner sound. While a regular stereo
transmits the music to the player
through a needle, CDs use a laser to
read a computer code that is grooved
into a 4.7-inch plastic disc. The coded
music is then sent to the player and
disseminated into sound waves.
"CDs put out perfect music quality,"
Weidenhamer said. "The laser doesn't
pick up any extra garbage like pops or
hisses or cracks that you get with a
stereo needle."
In addition, since the music i3 read
by a laser and not a needle, the record
discs never wear out. Because the
music is coded, a disc can store more
than twice the amount of music
about 60 minutes each side that an
album can store.
The small size of CDs and their discs
also have made them prime targets of
car stereo manufacturers. The first CD
car stereo, developed by Fujitsu Ltd.
and Toyota Motor Co., will be intro
duced in the Japanese market late in
1984 and is expected to enter the $1.5
billion U.S. car stereo market soon
after. .
If sales of conventional car stereos
are any indication, Weidenhamer said,
CD car stereo sales should be hot.
And because CDs read a computer
code, he said, CD car stereo cassettes
eventually will be the size of a credit
card.
CD makers were not always so en
thusiastic. Contributing to the CDs plodding
start in 1982 was the fact that digital
record discs for the players were diffi
cult to get as record industries were
reluctant to invest the $20 million
needed to set up production for the
discs.
"Most of the early albums were jazz
and classical because the people who
buy those records have the big money
(to buy a CD) " Weidenhamer said.
However, he said, almost every
major record industry is now making
CD records. In 1983, manufacturers
sold about 12 million discs and fore
casted a tripling of that total in 1984.
Weidenhamer said increased produc
tion should drop the disc's $15 price to
about $10 within the year.
The future of CDs is promising. Al
ready a tidal wave of technological
accessories is being targeted to ac
company CDs.
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