Thursday, Aprils, 1934
Expressions
Pago 17
No business like shoe business:
Topsiders, medium heels popular
By JEFF GOODWIN
The shoes you're so proud of those brand new
puppies just out of the box were fashionable a
year or three ago, but have lost their shine on the
coast, according to two salesmen at Lincoln shoe
stores.
Scott Theobald, manager of the Kinney shoes
store in the Centrum, said Nebraskans, and Midwes
terners in general, tend to be more conservative in
footwear than their counterparts on the East and
West Coasts.
"We always will follow a trend," he said "but it
takes longer."
Theobald said current trends in men's shoes
include topsiders, jazz shoes (plain toes, small heels,
and laces) velcro tennis shoes, and penny loafers.
The popularity of wingtips "comes and goes"
Theobald said.
"It's a shoe that's generally more popular with
older people," he said, "But I see a lot of younger
businessmen wearing them."
Most men are influenced by what they see other
men wearing, rather than what they see in a maga
zine or on television, he said.
Jazz shoes are popular because they can be used
for everyday wear as well as for more formal occa
sions, he said.
Jazz shoes usually sell for about $40 while topsid
ers and other more casual shoes sell for anywhere
from $30 to $40, he said.-
Most men don't really care about what socks they
wear, Theobald said. But argyle socks are popular
among men "because of penny loafers."
"As long as the colors match, most men don't
care," he said.
Gayle DeBrie, a salesperson at the Wooden Nickel,
said styles in women's footwear are determined by
trends in New York which are in turn determined by
trends in the European fashion capitals of Paris,
London and Rome.
"We're probalby a whole season behind them,"
DeBrie said. "Our spring shoes are the ones they had
last year."
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