The daily Nebraskan. ([Lincoln, Neb.) 1901-current, November 09, 1983, Page Page 5, Image 5
Wednesday, November 1083 Dally Ncbrcskan Pago 5 :s Letters Ads appeal to both sexes We at Coors thought it appropriate to respond to a letter (Daily Nebraskan, Oct. 14) in which the authors said that one of our acb currently running in the Daily Nebraskan represented women in a negative fashion. We also thought it appropriate that it be ans wered, in part, by the Executive Creative Director who supervised the development of these ads, and who also happens to be a woman, Nina Fineberg, of Foote, Cone & Beiding, Chicago: "The Coors series of ads has three main commun ication intents. First, these ads are meant to be dramatic and visually appealing to both men and women. This is why we have incorporated two male versions as well as two female ads into the series. "Secondly, these ads are intended to capture the essence of today's young adult: being active, in shape and looking good. "Lastly, we seek to present Coors beer as uniquely refreshing and in a contemporary setting. Hence, the "high-tech" graphics and surrealistic nature of each ad. "You may have noticed similar attempts to com bine the young and active consciousness with con temporary graphics by such advertisers as Diet Pepsi, Tab, Max Factor and Chanel " We at Coors do not intend our advertising to be perceived as demeaning in any way to men or women. We are pleased with the results of this crea tive direction and have received many complimen tary letters and requests for posters. . We hope that your readers share this view with us, if not, at least understand our intentions. Peter K. Dang Adolph Coors Co. : ' s Brand Managsr-Coors Golden, Colo. The Daily Nebraskan welcomes brief letters to the editor from all readers and interested others. Letters are selected for publication on the basis of clarity, originality, timeliness and space availa ble. The Daily Nebraskan retains the right to edit all material. - Submit material to the Daily Nebraskan, Ne braska Union 34, 1400 R St., Lincoln, Neb. ,.6858&0448; :;iV,,. Tha Daily Nebraskan (USPS 144-080) Is published by the UNL Publications Board Monday through Friday In tho fall and spring semesters and Tuesdays and Fridays in the cummer sessions, except during vacations. Readers are encouraged to submit story ideas and comments on the Daily Nebraskan by phoning 472-2588 between 9 a.m. and 5 p.m. Monday through Friday. The public also has access to the Publications Board. For Information, call Mary Conti, 472-6215. Postmaster: Send address changes to the Daily Nebraskan, Nebraska Union 34, 1400 R St., Lincoln, Neb. 68588-0448. Second class postage paid at Lincoln, Neb. ALL MATERIAL COPYRIGHT 1S33 DAILY NEBRASKAN " rJATGr.SATG? Ii our government suppressing UFO information? r At the "Expiring Unexplained Phenomena Confer ence," Nov. 11-13 at the Nebraska Center at 33rd and Holdrege, Dr. J. Allen Hynek, NASA's John Schues sler, author Larry Fawcett, and others will present research findings on this and other topics relating to unexplained phenomena. And reveal inform ation never before released to the public. For more information call 472-2344. Sponsored by the UNL Division of Continuing Studies. UNLba nondiscriminatory institution. 500fMile Campus l r ULlJ, f I it ( I i (( ) l I i I ilexes - i y r i ( i I ) f III 9 Army Officer Candidate School (O.C.S.) is a 14-week challenge that will make you dig deep inside yourself for mental and physical toughness. For stam ina and courage. It isn't easy. But youll discover what s inside you. Youll know you have what it takes to lead. Youll come out a trim, fit commissioned officer in the Army, ready to exercise leadership skills civilian com panies put a premium on. s If you're about to get your degree in engineering or science, it could be your next science should be O.C.S. Call Career Placement Service At 472-3145 for an appointment Want to see something dirty? All University Mudsling Sponsored byjfypfa and C.R.'s Friday, November 18th at 8:00 p.m. Coliseum- State Fairgrounds j I IX ' i " ! f I I V - - I X Ifcw I S 1 a v.. , ill V . J .. J U V s VI- -JiiVo CP) U o Ay. WINTER K2ADVuACl 0 L1,3 Prices good thru November 1 9, 1983 Mon.-Sat. 10-5:30 Thursday : 10-9 :