Monday, September 12, 1833
Daily Nebraskan
Pago 3
Public opinion polls help
to Dlan eWt.inn strategies
DyAnnHsrrcll
4
The UNL political science depart
ment kicked off its annual series of
brown-bag lectures Friday with a pre
sentation on political use of public
opinion polls.
Harrison Hickman, vice president of
Hamilton and Associates, a Washing
ton political consulting firm, talked
about the use of polls to plan political
campaigns.
Hickman used videotaped political
commercials and actual polls taken by
his firm to outline the development
that certain political strategies take.
He focused primarily on the 1982
campaigns of Nebraska Gov. Bob Ker
rey and Kansas Gov. John Carlin.
Hickman showed the Kerrey com
mercials, pointing out strategic angles
taken as a direct result of polling.
When early surveys reported Kerrey
was relatively unknown in Nebraska,
commercials emphasized his life story.
Poll results indicated former Gov.
Charles Thone was vulnerable on the
issue of the state's fiscal problems.
Kerrey commercials then targeted Ker
rey's abilities as a businessman. How
ever, his ownership of Grandmother's
Skillet restaurants was given little
emphasis.
"People responded better to the idea
that Kerrey had a business success
story than that he had a restaurant,"
explained Hickman.
Hickman began working for Kerrey
in February 1632. He said he spoke
frequently to people running Kerrey's
campaign. In September and October,
the contact was almost daily, he said.
Since Kerrey's election however, com
munication has dropped, he said.
"I speak with him occasionally, but I
dont run governments," Hickman'said.
"I help people get elected. I wouldn't
try to control anyone as to what he or
she does as governor."
Hickman said not all the news he
delivers to his clients is good and isnt
intended to be.
"We provide timely, objective infor
mation for people who are planning
political campaigns," he said.
He frequently advises candidates to
give up on the idea of running for office
based oh public opinion poll results.
"They pay us to tell them what the
truth is," Hickman said.
"We become a circuit between the
voters and the campaign."
Hickman, who received his master's
from UNL, will help develop campaign
strategies for US. Sen. John Glenn's
presidential campaign.
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