Thursday, October 21, 1982
Page 15
Daily Nebraskan
Scholarships, prizes offered
Calendar challenges students
By Christopher Galen
There's a new. kind of E.T. roaming the college
campuses this fall, trying to find his way back home, but
this time he's an employee of the Chrysler Corp.
In order to boost sales to the college-age market,
Chrysler has created the 1983 Pentastar Challenge. The
challenge involves the story of a fallen star named Ere
Twas and two young children who try to return him to
his proper place in the sky, according to a Chrysler press
release concerning the program.
The story evolves in the illustrations and accompanying
text of a 1983 calendar, sold exclusively in college book
stores. The clues and answers to five different riddles are
sprinkled throughout the pages of the calendar in a
subtle manner.
Chrysler is offering five $5,000 scholarships to people
who can decipher the riddles and send the appropriate
responses in five separate disciplines: math, music, liter
ature, chemistry and computer science.
Other prizes offered
In addition to the individual scholarships in each
category, the winners also will receive a gold Pentastar
medal (the Pentastar is Chrysler's trademark), and one
year's use of a new Dodge Charger or Plymouth Turismo.
One hundred second-place winners, 20 from each cate
gory, will be awarded a silver Pentastar medallion.
According to the press release, Chrysler commissioned
author John Magel to write the adventures of Ere-Twas
and the children, Joanne and Janus, in a storybook
fashion. The clues to the five different puzzles appear
both in the text and in the illustrations of the challenge.
According to Craig Holland, production coordinator
of print media for the program, the purpose of the chal
lenge is "to let the college generation know that we're
alive and well, and we are willing to help them get an
education." Chrysler views this contest as a long-range
publicity campaign, he said in a phone interview.
The challenge will cost Chrysler about $500,000,
corporation officials estimate. Most of the cost will be
for public relations handouts sent to the thousands
of college bookstores across the country that are stocking
the calendars.
Sales increasing
As of last week, 12,000 calendars had been sold
nationwide, and sales were increasing, Holland said.
"All the big car manufacturers are very concerned
about the youth market," he said. He added that judging
from the success of this year's model, the contest will
continue in future years.
Although the exact nature of the questions and ans
wers contained in the calendar is uncertain, Chrysler
officials say they are hoping the challenge will at least
attract large numbers of the college-age sector to their
showrooms. To further this end, the calendar shows a
different car for each month and also marks chairman Lee
Iacocca's birthday.
Chrysler officials also maintain that Ere-Twas bears no
intended likeness to the E.T. of cinema fame. In fact, one
Chrysler official said, Ere-Twas is an anagram for "Wee
Star", which is perhaps another clue in the Pentastar
Challenge.
The calendars are available in Lincoln at the Nebras
ka Bookstore for $4.98.
Funds aid
in Union's I
Piiiuuiiiiinir
DIMS PRESENT
renovation
Replacement of the
south windows in the Ne- h
braska Union with double- H
paned, thermo windows is f
' currently taking place as II
"part of an energy conser- f
vation plan," said Daryl r
Swanson, director of the
Nebraska Union. If
In 1980, UNL applied (j
for a federal grant to con- J
duct an energy audit on
the union and Harper-
Schramm-Smith Residence f
halls to determine energy
efficiency. As a result of ff
the audit, conducted by
a private Omaha firm, the
union was found to be
energy inefficient in four
main areas.
Window modifications
on the north and south
sides of the union were
necessary along with kit
chen hood modifications
and roof insulation in the
older section, Swanson said.
Several university
buildings were being con
sidered for the audit but
only the union and liar-per-Schramm-Smith
were
eligible for a federal grant
to make improvements, he
said.
The union received a
$141,574 federal grant in
July of 1981 which was
to be matched by the
university with funding
from student fees, Swanson
said. Harper Schramm
Smith received a grant of
$37,385.
The windows along the
north side of the union
didn't involve the replace
ment of glass, just an
addition of another layer
of glass or of insulation
between the existing pane
and a new wall, he said.
Replacement of the win
dows on the south side is
taking place because the
wooden frames are old
and deteriorating so that
a replacement is necessaary,
Swanson said.
IM flSlf
::
2
60 fens 35 Dravs 1.60 Pitchers
0
n
J
14120 St. 474-9619 if
Tired Off
P
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(but please wait 72 hours between donations).
That's up to $95 a month! And that can pay a lot of parking
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New donors bring this ad for a $2 bonus for your first
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Call now for an appointment
University Plasma Center
1442 O Street
Open Monday-Friday 8:00:00
Saturday 8:004:00
federally licensed
Elderly raise money
for Heart Association
Lancaster Manor and Village Manor Nursing
Home in Lincoln raised more than $2,000 for the
American Heart Association by participating in
the Nebraska Health Care Association Rock V
Roll Jamboree.
The homes' residents collected pledges from
the community to support them as they rocked
in rocking chairs or rolled in wheelchairs for the
Heart Association's various programs.
The Heart Association will use the money
raised by the homes for heart research, educa
tion and community service.
FAMILY HAI CENTER
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Lower Level
Phone For
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477-9555 or
477-5221
ELQTODe Bd9s
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9:00 am -7:00 pm
J2.00 Pitchers
ALL DAY
16 oz. Go Big Red Draws
754
Drink Specials - Fantastic Food
-Dig Screen T.V.
Sit back, relax and watch
Big Red on the tube.
FREE BUS SERVICE to from Campus
BOOGIE GHASS FEUEH
thru Sunday
0:00pm to1:QOcm
FREE Country Swing Lessons
TONIGHT from 7 to 830
ii nit i i
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AAROrJ BAROW
thru Sunday
7:00
1:00 am S