T
Daily Nebraskan
page 5
Wednesday, March 17, 1982
Goodman . . .
Continued from Page 4
When internal rebellions occur, they are
often short-lived. Bob Packwood criticized
the president in frustration and apologized.
Dave Stockman attacked his own policies
. . . and denied it.
In fact, most people who are planning
to stay feel constrained by fears of dis
loyalty and the fear of controversy.
Sometimes even presidents can end up
inhibited by their offices, officers and
ambitions. Hut what a disastrous loss of
freedom this is.
In a remarkable speech, Eisenhower
once warned Americans about the dangers
Jagoda . . .
Continued from Page 4
Do the techniques work?
According to people who
have tried them, they do.
The positive results of tap
ping the motivational force
of the imagination are le
gion. Garbage men who
have become wealthy, ten
nis players who have beaten
their long-standing oppo
nents, salesmen who have
increased their sales beyond
all projections - these are
the success stories of moti
vational techniques.
I see these techniques
and the philosophy of per
sonal improvement as bene
ficial. But the techniques
are a mixed blessing. There
is a distinctly materialistic
emphasis to the approach.
Personal worth and success
of the military-industrial complex. 'The
potential for the disastrous rise of misplac
ed power exists 'and will persist," he said.
But he said this in his farewell address.
What if it had been his inaugural address?
What if he had done something about it?
As for Kickovcr, what if disarmament
had been his policy and not his parting
apology? As Marks discovered, a swan song
often plays to an empty house.
The poet Yeats once wrote, "We taste
and feel and sec the truth. We do not
reason ourselves into it." But it's easy to
reason ourselves out of it.
And too often, truth is just an exit line.
(c) 1982, The Washington Post Company
are defined in terms of mon
ey and material possessions.
Buying and spending is how
you define your self worth.
The problem is that all that
making of money and
spending of money contri
butes to an inflation-ridden
economy. The emphasis is
on consumption and not
saving. Charging more for
your services contributes to
the inflationary spiral that
plagues the whole country.
A hundred dollars in
your pocket may improve
your peace of mind. It may
even improve your self-esteem
enough to earn you
more than your original
$100. What bothers me is
the materialistic means we
use to define our worth. If
we could only change that
mode of definition, we
could practice self-improvement
without adding to our
economic woes.
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Editorial
Policy
Unsigned editorials repre
sent the policy of the spring
1982 Daily Nebraskan but
do not necessarily reflect
the views of the University
of Nebraska, its employees
or the NU Board of Re
gents. The Daily Nebraskan 's
publishers are the regents,
who have established a pub
lication board to supervise
the daily production of the
newspaper. According to
policy set by the regents,
the content of the UNL stu
dent newpaper lies solely in
the hands of its student editors.
Lincoln professionals are quickly discovering that the
Daily Nebraskan is
'the best advertising buy in Lincoln."
v ..r.M-,;.: rm. iifiir.nwmiii.mnn.
mMmmmmMMmMm
John Tavlin of Nebraska DiamondNBC Center
In the glut of media options for the 18-34 age bracket, there is
one media buy that outperforms every other: The Daily
Nebraskan.
Says John Tavlin of Nebraska Diamond, "Our money is best
spent with the Daily Nebraskan because it reaches our specific
target market. "
Although some people think we're just a college paper, Lin
coln advertisers like John Tavlin will tell you their advertising
gleans a variety of respondents.
"We've advertised in the Yellow Pages and done some bill
board advertising, but we have a limited budget, and we get
the best response with the Daily Nebraskan.
Dollar for dollar, the Daily Nebraskan may be the most
effective media purchase you've ever made. Take it from
John Tavlin:
"We Ye very happy with the response we get from the Daily
Nebraskan. "
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nebraska union o room 34 o Ph. 472-2589
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