Page 10
Daily Nebraskan
Friday, February 12, 1982
Pro fessor aids businesses in management skills
By Pat Higgins
Faculty members must teach, do research and provide
service to the state, said Business Management Professor
Fred Luthans.
Luthans does his part by conducting workshops on im
proving methods of management for members of the busi
ness community.
"Some professors prefer to just teach or only do re
search, but I tliink these functions interact and support
each other," he said. "I hope that I am doing each of
these well."
Luthans is in his 15th year at UNL and is one of about
20 regents' professors on campus.
Being named a regents' professor is the highest honor a
faculty member can receive; only those who have brought
distinction to UNL are considered. A regents' professor is
selected by a committee of faculty members appointed by
the chancellor.
A textbook Luthans wrote about organizational behav
ior is used at more than 200 universities in the United
States. He is also an adviser to McGraw-Hill publishing
house for management textbooks.
"The goal is trying to manage leadership ef fectiveness,''
Luthans said of management. "There is no easy answer in
this field because it all comes down to human organiza
tions which are so complex."
Luthan commented about people and productivity.
Increases in productivity in the United States have
been slipping relative to other countries, he said.
"Of course we have to look at the Japanese style be
cause they have been so successful," he said. "However
there are different cultural values at work. There are many
contributing factors to productivity, but it basically
comes down to people."
Luthans called people the most expensive and least
utilized resource. Teaching members of middle manage
ment the tools to more effectively run their organizations
including reinforcing behaviors, is his method to increase
effectiveness.
"I don't try to change attitudes necessarily because I
don't think that works. It is better to reinforce positive
behavior because that is something that you can actually
see," Luthans said.
Older, continuing education students seem to relate to
the problems facing modern organizations better than un
dergraduates, he said.
"Many undergraduates don't see the relevance of man
agement courses because there arc no definite answers.
The people in continuing education have been dealing
with these problems in their jobs," he said.
Luthans said he has credibility when teaching the con
tinuing education workshops because he is a university
professor, whereas most private consultants have their
own ax to grind.
"My role is to translate research on behavior into prac
tical advice to management," Luthans said.
Nebraska is becoming more attractive to business, he
said.
"Nebraska doesn't have the Detroit syndrome. We still
have an image of hard work values among our present and
potential employees."
Sunday Feb. 14th
CRAZY LOUIE
BAND
o Valentine Raffle
25 per chance
o Door Prizes
o Red Pitchers $2.35
o $15 off all other Red Drinks
($2.00 Cover Charge)
Hidden
108th & Pine Lake Rd. 423-2532
9H
Looking for
the perfect gift?
The Niche offers one-of-a-kind
handcrafted gifts that are sure
to please.
Special gifts for
special people at
THE NICHE
Located in the
East Campus Union Bookstore
O
This Sunday Remember - -
A Plasma Donation is a Gift From the Heart
Valentine 's Day catch you short on cash?
Become a plasma donor!
S10 is paid for each donation and you can donate twice weekly
(but please wait 72 hours between donations ).
That 's up to $100 a month! And that can buy a lot of chocolates!
New donors clip this Valentine for an extra S2 for your first donation.
Call now for an appointment
University Plasma Center
o
o
1442 O Street
Open Monday - Saturday 8:00 a.m.
federally licensed
6:00 p.m.
o
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Photo by Jodie Fields
Fred Luthans
Ten Lincoln residents
are included among
Men of Achievement
By Eric Peterson
Ten Lincoln residents are among more than 6,000
people listed in the 8th edition of Men of Achievement,
an international who's who published by the Internation
al Biographical Centre of Cambridge, England. The Centre
also prints a companion volume, Women of Achievement.
NU President Ronald Roskcns, state Sen. Don Wcsely,
Federal Curator John Hunter, textbook representative
B.B. Akcrt, executive Jasper Skinner, UNL Mechanical
Engineering Instructor and Assistant Dean of the UNL
engineering college Edward Anderson, Nebraska Wes
leyan chemistry Instructor George Coleman, UNL agri
cultural engineering Instructor Gerald Bodman, Nebraska
State Health Planning and Development Agency Director
Kenneth Diamond, and UNL range management Re
searcher Steven Waller arc listed in the book.
Continued on Page 1 1
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