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About The daily Nebraskan. ([Lincoln, Neb.) 1901-current | View Entire Issue (Nov. 19, 1981)
daily nebraskan thursday, november 19, 1981 page 2 I Entertainment: Enjoy the New Country Sounds of The MVIERAS Thursday Nov. 19-Saturday Nov. 21 8:30 to Close COUNTRY DISCO Every Sunday 8:30 to Close PRIVATE PARTY ROOMS AVAILABLE Call 475-1504 Ask for Dave A WORD BCXJT CLASSICS. I 1 nf m?i I Al. W reg. 9.99 sale 8.49 GREAT Give the gift of music. HWiiililnilf I i litu 1 ifli inn III njiTiil mini .Jr V... ...... . l I SSWDKO Sl.XKI II mot .'"W nti . iJutUtt . ..!(,. f. . ! D,llli .l, ..III reg. 4.75 i sale 3.99 reg. 7.49 sale 5.99 TVSE & LP'S ENDS WED- qqq) Record Store 217 NO. 11th open everyday. 198! Nonesuch Records Distributed by Eiektra Asylum Q A Warner Communications Co Phone books provide names for companies' mailing lists By Patty Pryor Do you ever wonder how your name shows up on so many mailing lists? There are companies based all over the country whose sole purposes are the compilation of such lists, with names obtained from an almost endless number of sources. The companies are of two types, said Donna Inzinga of Direct MailMarketing Association in New York. First, she said, a general compiling company draws names from different sources, such as telephone directories, which do not necessarily indi cate that the names represent mail order customers. A brokerage firm, however, compiles lists of people who are already mail order buyers, she said. The brokerage firm acts as "middle man" between sources of lists and the com panies wanting to obtain those lists, said Betty Berger, vice president of Dependable Lists, Inc. in New York. Her company represents about 30,000 kinds of mailing lists, including magazine subscribers, book club members and credit card holders. "At this stage, being a nationally known broker in business for 30 years, we get a lot of lists from list owners automatically," she said. Even though it already represents 30,000 list owners, Berger said, Depend able Lists is continually seeking new sources of names. "If we are interested in seeking other kinds of lists not available to us," she said, "we look through magazines and news papers for space advertisers, and then we make direct contact with those adver tisers." Some of the lists are sold for consider able profit, Berger said. The price, established by the list owners, depends on the category of the list, she said. List owners sometimes sell their lists among themselves, she added, but that" situation is rare. "It stands to reason that only a small percentage would do that, because it's competitive, she said. List owners will more often exchange different types of lists with each other, she said. Many direct mailers are targeted at recent graduates, but various sources with in the university said that their lists are not sold or released to the public at all. 'They don't get any lists from us, I'm sure of that," said Shirley Thompson of the Registration and Records Office. "We publish a commencement list after graduation, but that has no addresses," she said. However, the registration office does have an open address book with every registered student listed, Thompson said. Max Hoffmann, of the UNL Alumni Association, said that its lists are available only to colleges within the university, the Nebraska Foundation and the Alumni Association itself. Finally, Tau Kappa Epsilon fraternity publishes the Buz Book, listing addresses of registered stu lents, but any student wishing to delete .lis listing from the pub lication has that option. "Lists of names come off all kinds of things," Thompson said. "Graduates are just getting the beginning of it, so they might as well get used to it." Correction In a Wednesday Daily Nebraskan story about UNO expansion, it was in correctly reported that Regent Kermit Hansen was absent from the October meeting of the NU Board of Regents. Actually, Hansen was present and Regent Kermit Wagner of Schuyler was absent. Editorial positions ior spring semester are now open. applications aie being taken ior the following positions: ONeus Editor OBssociate Ileus Editor OEditorial Assistant Ollanaging Editor OHight News Editor O&ssistant Night News Editor OEntertainment Editor OSports Editor oSrt Director oPhotography Chief OGolumnists Submit applications to the Daily Nebraskan, Room 34. Nebraska Union. Application deadline is Tuesday, Nov. 24 1 3i ne&rassian mm Mi