daily nebrasksn
page 5
Wednesday, September 9 1981
Coke agrees . . ,
Continued from Page 4
"Our concept is a development formula,' he said.
"When Coca-Cola goes to Nigeria, it can't just offer jobs.
It has to do something on the supply side in. terms of
business opportunities and financing and ownership. But
they come to the black community here offering just jobs
- and not very many of those. What we are saying is that
they have to do more than that, or else we will withdraw
our visa.'
In a telephone interview from his Chicago home, Jack
son pointed out that not a single one of Coca-Cola's 550
bottlers or its 4,000 fountain wholesalers was black. The
company had on deposit just $254,000 in 10 black banks,
$100,000 of that total comprising a single certificate of
deposit.
When the initial talks foundered, he said, PUSH called
its 50-city network into play, using ministers, politicians
and others to implement a "withdrawal of our enthusiasm
for Coke products."
Shortly thereafter, he said, Coca-Cola was taken off the
shelves in four black-owned Seven Eleven franchises in
Washington, D.C., alone, followed by similar action in
from the Factory Direct . . .
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Suitt 118. NE Union. 14th & R 472-2597 -
white-owned stores. Gary's Mayor Richard Hatcher, chair
man of the black mayors conference, started a move to re
move Coke machines from the 194 city halls under, black
control. Coke came off the shelves in 100 Chicago stores.
Coke got the message, and Keough himself got involved
in the renewed talks.
"What we have worked out, said Jackson, "is a frame
work of reciprocity rather than generosity." He was espe
cially encouraged, he said, that the campaign was success
ful in spite of the fact that it was mostly ignored by the
white press until it was over.
Clearly the technique is not limited to Coke, which is
bigger but no worse than most other companies, he said.
Significantly, however, before he tackles other busi
nesses, Jackson, who has a reputation for not following up
on his campaigns, is moving to solidify and expand his
victory with Coke.
This very week, representatives of the Selective Patron
age Council will be meeting in a Chicago suburb to work
out local and regional implementation programs, including
monitoring techinques, and to "package" the process so
that it can be used elsewhere.
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