Wednesday, august 19, 1981
page 40
daily ncbraskan
'Coalition for Worse Television has new idea
One of the biggest entertainment news
items of the summer has been the attempt
by the Coalition for Better Television to
influence programming on the three major
networks by threatening to boycott the
products of advertisers who sponsor shows
which they disapprove.
difficult thing to favor. Corner top execu
tives from NBC, ABC and CBS and you
probably would not have to torture them
to get them to admit that they are for
better television, too. It is an easy thing to
demand, but a difficult one to define. For
.. . . A
me, oetter television ocgins ine momeni
is that boycotting the advertisers on shows
to which they object will not remove the
demand for those shows.
Time's Company stays on not because
ABC wants to undermine the nuclear
familv and corrupt the youth of America,
but because it gets ratings. And as long as it
f
IPG darix
Florence Henderson goes off the air. For gets ratings, as long as advertisers know
the Coalition for Better Television, better that there are millions of vidiots out mere
television begins when Three i Company willing to put up with a message from the
This seems like a lot of trouble to go to
in the name of better television. I mean,
better television does not sound like a very
goes off the air. Ultimately, everyone de
fines "better television as iht shows I
want to watch" which is why the boycott
threat is as misguided as it will be ineffec
tive. The problem with the plan that the
Coalition for Better Television has in mind
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utes of Joyce DeWitt, they will bankroll
trashy television with or without the bless
ing of the Coalition for Better Television.
And that's the way it should be.
With that in mind, let me take this
opportunity to announce the formation
of the Coalition for Worse Television. The
very small but loyal membership of this
organization believes firmly that most tele
vision seems to have been designed for the
IQ of an after-dinner mint, but will defend
without hesitation your right to watch it.
We work from the sneaking suspicion that
what the Coalition for Better Television
has in mind is hour upon hour of the kind
of television shows that everybody hopes
somebody else will watch.
The Coalition for Worse Television will
make no effort, however, to flush pro
gramming of which we don't approve off
the air, because with the growing interest
and investment in cable systems and home
videodiscs, there is room for everybody on
the airwaves.
Why worry about influencing program
ming on the three "free networks" when
there could be fitly in a decade An organ
ization as large as the National Federation
for Decency (of which the Coalition for
Better Television is a part) and as well
financed as it seems to be could put to
gether its own network via cable. Then, if I
they wanted to air 24 hours worth of!
nonstop Florence Henderson, they could;
do so.
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