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tuesday, november 11,1 980
daily nebraskan
page 3
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An impossible question?
No. The answer is, the beer on the right tasted better. The suds are
the tipoff. The head lacing the glass on the right has what brewers
:all "cling!' Its tendency to cling to the glass tells
you that the brewer didn't skimp on the
hops. And that it tasted better.
Ever taste a beer with no "hop" to h?
Hops give a beer its zing. Too little hops
leaves a beer lifeless. Too much hops
makes a beer bite.
But choose a beer with the right
proportion of hops to barley malt, and
your beer will be lively and refreshing.
Yet. still go down nice and smooth.
Does your beer have "ding?"
To check for "cling!" you need a glass that's " beer clean!" (Never used
for milk or soft drinks, never washed in soap)
Pour your beer down the center of the glass to form a 34 inch
head See if it leaves rings of foam as you drink. But don't stop at the
"cling" test. Make this a full-fledged taste test.
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Can yo recognize your beer by the taste?
Probably iust 1 beer drinker in 3 can pick his beer
out of a group of three. You try. Pour your brand and
two other leading beers -a Schlitz.Bud or a Miller -into
identical glasses. Have a friend switch them
around. As you drink each beer, not only check it for
its "cling! but rate its taste characteristics from 1 to 10
on the flavor scale. Now comes the real test.
Tell your friend which beer is yours.
Did your choice surprise you?
Something like 2 out of 3 beer drinkers don't pick their brand.
And that surprises them. A lot of them pick Schlitz instead.
That doesn't surprise us. Two years ago a master brewer, Frank
Sellinger, came to Schlitz. Today he is the Chief Executive Officer
and today's Schlitz is the smoothest beer he's ever brewed. Taste it
against yours. The results may surprise you.
ES3B
10
9
8
The best beer is
Refreshing
Rat
Faintly
sweet
Too
bitter
Full
bodied
Watery
Smooth
Biting
Mellow
Too
strong
Mild
Overly
carbonated
Full
flavored
Bland
Place beers numbers on each scale from 1 to 10
Beer 1 is
Beer 2 is
Beer 3 is
C1980 Jos ScNrt2 Brewmg Company. Milwaukee. Wl
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