Wednesday, October 1, 1980 daily nebraskan page 11
Centrum celebrates
first anniversary
By Hollie Wieland
Lincoln's downtown Centrum Shopping Plaza will cele
brate its first anniversary in Octobers
According to Tami Mohlman, Marketing Director of
the Centrum, the First year has been successful.
Activities planned for the anniversary celebration
include special anniversary sales running Oct. 9-12, with
all Centrum merchants participating, three performances
by Tim Reid of CBS television show WKRPitt Cincinnati,
and cake and coffee provided by radio station KI1AT.
Ms. Lanford Jorgensen, executive director of the
Lincoln Center Association, said the Centrum was opened
with several goals. The Centrum was designed to be an
urban development project to beautify the downtown
area. It provides 1 ,039 parking spaces to decrease parking
problems.
The Centrum links Brandeis and Miller & Paine
together by skywalks.
Jorgensen said the Centrum seems to have helped the
downtown business community. She said sales at Miller
& Paine and other neighboring merchants have increased
since the opening of the Centrum.
Park & Shop, a program giving a free hour parking for
every purchase of more than $5 at participating
merchants, has shown a 50 percent monthly increase in
participation. A similiar Ride and Shop program, giving
free bus transportation for purchases of more than $5 has
shown a 30 percent monthly increase in program partici
pation since the opening of the Centrum.
The announcement that Brandeis will be closing has
had little effect on merchants interested in leasing spaces.
Since Brandeis made the announcements, three more
merchants have leased spaces. These merchants expressed
concern about the traffic loss that will be caused by
closing the skywalk from Brandeis, but most say they are
optimistic about the Centrum's future.
The Centrum recently started a Wednesday Night
center court concert program.
Mohlan said some perfovmers do the concerts just for
the exposure, while other well-known performers receive
money for performing.
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Daily Nebraskan Photo
Lincoln's Centrum Shopping Plaza will celebrate its
first anniversary this month. Merchandise sales, food
and a special performance by Tim Reid of CBS
WKRP in Cincinnati are some of the planned
activities.
Mohlman said attendance at the first concert was low,
but attendance has increased since then. She said the
cause of the small audience was because the Centrum's
evening hours have not been publicized!
The Centrum was designed to be convenient for all
people, she said. Special considerations have been made
for handicapped people so they can travel with ease.
Mohlman said the Centrum has been commended for
being accessible to handicapped people.
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Program educates
youth on smoking
By the time most young people have entered junior
high, they have tried smoking cigarettes and some people
have become hard core smokers, a University of Houston
professor told students Monday night.
Dr. Richard Evans, a professor of psychology, addres
sed nutrition and psychology classes. He was in Lincoln
to consult with the Nebraska Prevention Center of Alco
hol and Drug Abuse.
Working with a National Cancer Institute giant, Evans
and a team of health behavior specialists developed an
educational program using a series of films and various
testing methods. Students in Houston schools went
through the program.
Evans said the smoking program results are encourag
ing. By the end of the eighth and ninth grades, the full
treajment groups were found to have the lowest percent
age of srnjkers, and 50 percent fewer of those that under
went the study began smoking, he said.
Evans said the students went through different pro
grams depending on the grade level. Students were shown
films on the physiological effects of tobacco use, saw
demonstrations of how nicotine levels can be detected in
saliva, were asked to openly discuss smoking and were
shown the statistics of the physiological effects of smok
ing. Evans said that the media shows tobacco users as
"young, sexy adults who can make up their own minds.
We seriously questioned this (in the study). What appears
to the individual to be a sign of independence is really
ultimate conformity ."
Evans said the program will not stop all young people
from smoking.
"We're not naive enough to believe we're going to
keep everyone from smoking," he said. "What we're
trying to do is teach these kids how to fight off pres
sures before entering senior high."
Evans said emphasis was placed on designing an educat
ional program that appealed to seventh- through ninth
graders. Most school health films show adult, authoritarian
figures lecturing on the evils of smoking, which turns kids
off, he said.
Evans said in the program he uses films with contemp
orary music, featuring junior high-aged performers who
were also going through the smo'k'ing program.
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