daily nebraskan
page 1o
monday, february 4, 1980
WFMT radio...
Continued from page 12
The FM stereo station has won more major awards
than any other radio station in the country, including 1 1
Major Armstrong Awards, four George Foster Peabody
Awards and eight Ohio State Awards.
Committee members
Lincoln Symphony conducter Robert Emile, Wesleyan
University Music Department Chairman Paul Swanson,
Nebraskans for Public Radio director Larue Wunderlich
and Sen. Shirley Marsh are among those on the committee
trying to bring WFMT to Lincoln.
During the past three weeks, Dodworth says, he has
spent more than $100 of his own money and hours of his
time trying to increase public awareness of WFMT, while
trying to persuade Cablevision to offer the service to sub
scribers. He distributed flyers about the new committee to concert-goers
at Kimball Hall and at Ryan Auditorium at Ne
braska Wesleyan University, ran an ad in the Journal-Star
newspaper announcing a Citizens' Meeting for Cable Tele
vision Jan. 29, (conducted by the major's Cable Television
Advisory Board) and corresponded with WFMT's market
er, United Video, Inc.
"I'm dropping the ball," Dodworth says now. "I just
don't think it's worth it to me anymore." He says Lincoln
Cablevision executives have not acknowledged his efforts,
which he claims are in Cablevision's best interests.'
Marketing tool
"It's a great marketing tool," Dodworth said of WFMT.
"Why wouldn't the announcement of something like this
in ads attract more people or keep more people (as Cable
vision subscribers)?"
Letters answering Dodworth's flyers, though few,
demonstrated that several people in Cablevision's area
would subscribe to Cablevision if WFMT reception were
available, he said, and some already subscribing would pay
a higher fee for the service. Dodworth plans to deliver the
letters to Cablevision within a few days, he said. -
"The payoff would be, it'd help them save face," he
said. "They recently raised their rates, but haven't up
graded anything. There's about 100 stations you can get
off that satellite. And we're deprived."
Cablevision fills three of its programming frequencies
with Christian gospel stations, because their reception is
provided free to Cablevision, Dodworth said.
- Penny a month :
' " The Cost tar Cablevlsibn'tO run WFMT would be one
penny per month per subscriber,' Dodworth said. - With
Cablevision's 36,700 subscribers, that would run about
$360 monthly, paid to United Video, he said. That cost
could be, covered by the addition of 35 subscribers, hie
said. : , ,- . - ' . ...
Also, initial costs to Cablevision would include $600
900 for an "up-converter," an FM component that filters
the sound within a satellite station, Dodworth said. He
told the mayor's Advisory Committee Jan. 29 that he
would be willing to buy the up-converter and lease it to
Cablevision, he said. '
Dodworth said he has received no response from
Cablevision's general manager Wendell Owen, even though
he has sent Owen information about WFMT and a copy of
his committee's press release.
But Owen denies having heard from Dodworth about
the committee to bring WFMT to Lincoln.
No letter
"Mr. Dodworth has not sent me a letter on that,"
Owen said. "I've heard that from other people." Owen
said a Lincoln Star reporter first showed him a copy of
Dodworth's press release and gave him copies of letters
Dodworth had sent to other people.
"He (Dodworth) talked to me through my program
ming director, but when my programming director tried
to get him to talk to me, he wouldn't," Owen said. He
said he is aware that Dodworth plans to deliver him the
letters within the next few days.
Dodworth confirmed that he had declined to speak
with Owen.
"That's right," he said. "I said (to Cablevision pro-
gramming director Dick Bates) Must tell him (Owen) I'll
be down to see him with my letters, but if he wants to call
or write me, it's tine.'
'"He (Owen) has known about this thing. I've been get
ting all these excuses. Just my talking about this is some
thing that should be acknowledged but has not been
acknowledged."
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Tickets: $3 students senior citizens
$4 all others
Get Involved in Campus
Programming;
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UPQ is seeking members to serve
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