thursday, november 8j 1979
daily nebrgskan
Centram helps downtown business
By Kathy Stokebrand
Since the opening of the Centrum shipping and parking
complex, the change in business for downtown stores has
been like the difference between night and day.
H. Kirk Langer, regional manager of the western
division of J. L. Brandeis, said the Centrum has been a
tremendous catalyst for traffic through the store and
increased sales. He added that the lower, first and second
floors of Brandeis downtown were remodeled to coincide
with the grand-opening of the Centrum.
Brandeis extended its store hours to coincide with the
Centrum hours when it opened. Larger said all the stores
in the "system" are doing this on a trial basis until the
Christmas season is ended. He said the principals of the
stores probably will meet at the end of December to
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Photo by Mark Billingsley
Downtown Lincoln shoppers enjoy protection from
nippy, November winds inside one of Centrum's
skywalks.
Dr. Barbara I. Cook
Associate Dean of Students
at Perdue
will speak on
"The College Woman Today
Preparing for the Future"
Sunday November 11th 7:00 p.m.
Nebraska .Union
Open to the public - admission Free
Sponsored by Panhellenic
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Put
Some
I inht In
1 1 UUI II III
i y n ir
r Hair!
Fabulous hair ,
coloring from
Canned Ego: ;
the perfect
touch for the
coming holi
day season.
And you can't
beat the prices I
Sun Flicks reg. $20-525
F rotting $30
Naturalizing $38
Luminizing $20 '
now 13.50
20.00
25.00
, 13.50
Canned Egcr
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4S74421 Gateway 2nd floor Atrium (13th & N)
decide whether to continue the longer hours.
Merchandise manager Ardis Ward of Miller & Paine said
it probably would be better if all downtown merchants
could keep the longer hours after the beginning of the
year, but added that some businesses might not be able to.
"It takes a concentrated effort on the part of all of the
merchants to get hours that are common," he said.
CUSTOMER" TRAFFIC is good and seems to increase
every day, Ward said. He was sure that as the weather
worsens, the skywalks will be used more.
Development of the downtown core into a unit was
needed for the whole community, said Bob Durrie,
president of Magees. So far, he said, the opening of the
Centrum has not affected sales of the Magees Gateway
store. ,
Durrie said the opening of the Centrum probably
delayed the development of other Lincoln shopping
centers for four to five years. The main thing the Centrum
, has done, he said, is to answer the "no parking" complaint
that has been voiced in the downtown area for so many
years. The parking facility adjacent to the shopping mall
has about 1,000 parking spaces available, he said.
The tenant mix in the Centrum itself is not perfect,
Durrie said, but added that a few spaces are still open and
this will hopefully get better.
THE OPENING OF the Centrum caused the Magees
downtown store to change its traffic patterns and
customer mix, Durrie said. Their junior merchandise and
young career and contemporary merchandise has been
separated in order to more fully serve females between the
ages of 25 and 45. This market group is where the biggest
growth in sales comes, Durrie said,,
Tracey Hilsabeck, an employee of the downtown
Magees store, said the sales in the Juniors department have .
increased 400 percent since the Centrum opened. "Every
one is totally amazed by its effect," she said.
Hilsabeck and Suzanne Harbour, another store
employee, agreed that the Centrum is especially nice for
employees because they too can go out to eat or shop
without having to put on a coat or go outside. Parking was
very convenient for them too, they said;
Mrs. Ivn Sunderman, 4330 Sumner St., said that she
had only been in the Centrum twice, but thought she pro
bably would come downtown more often because of the
convenience and additional stores. .
SUNDERMAN SAID the development of the Centrum
was a good idea because she hates to see the downtown of
any town deteriorate.
Rod Wagner, 3205 West Pershing Road, said his family
used to shop at Gateway a lot because of parking conven
ience. Now they will probably come to the Centrum more
often, he said. The parking and walkways will be a big
factor drawing people to the Centrum, he said. Wagner
said there was a good selection of stores in the Centrum
and thought it was important to keep the downtown area
active, even if Gateway business is hurt. He didn't think it
would be, however.
Carol Reiloyo, 1265 South 45th St., works in an office
downtown and was glad to see the Centrum developed.
She said she likes to be able to go to a lo't of stores
without having to go outside. The selection of stores was
nice but Reiloy said she would like to see a good
restaurant come to the downtown area.
Cathy McMahon, a UNL junior, said the most
interesting thing to do in the Centrum is to watch the
elevators.
JEAN TARTTER
unl's diplomat-in-residence
speaks on:
THE FOREIGN
SERVICE
november 8
thursday 12 noon nebr. union south cellar
C7"
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It Happening At The Hilton
v
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.SANDY CREEK PICKERS
NOV. MO
is
BIG RED BREAKFAST EVERY
FOOTBALL SATURDAY
More work study
positions open
By Alice Hrnicek
An increase in federal money and in student re
quests have caused expansion of the Work Study
program at UNL, according to Don Aripoli, director
of the Office of Scholarships and Financial Aids.
The number of students placed in the program
by Sept. 1 increased to 1,025 from 754 the same
date last year, Aripoli reported. By Oct. 18, 918 had
started working and, the director said, he expects
1,400 to participate by the end of the spring semes
ter. Work Study is a federal financial aid program
allowing needy students to earn up to the amount
they need by working on the university campus.
Financial need is determined by filling out a com
puterized Financial Aid Form, the same process
used to determine needs for , loans and grants,
Aripoli said.
The federal government will pay up to 80 per
cent of each student's salary and the educational in
stitution makes up the other 20 percent, Aripoli
said.
Money allotted by the government for UNL
Work Study was raised by more than 12 percent
from last year because of the Middle-Income Stu
dent Assistant Act, he said. Federal money this year
is $885,000, up from $779,329 last year. National
ly, the amount increased from $435 million to $550
million.
Aripoli noted the program has been popular with
students, the university and the federal government.
"The work ethic is in," he said, explaining that
students want to work to earn their financial aid.
Work Study eliminates default problems because
students do not have to pay money back after grad
uation, as they do for federal loans. r
Aripoli cited a study that reported that Work
Study students do better academically; because they
budget their time wisely. The type of job a student
has may also influence him in his career choice and
his employers may help him with plans for graduate
school or employment in that field, he said.
Not all students who are eligible for financial aid
can get Work Study, Aripoli warned, because of
.limited money. ,
"We make every effort to get jobs for those with
; high heeds and those who have worked with the v
program before," he said.
The office tries to match students with work that
suits their interests or requests, although that is not
always possible, he said.
Positions are available in clerical, administerial.'
lab assisting, tutoring, food service and other posi
tions. Applications for Work Study for next semes
ter will be accepted until Dec. 1 :
Sophomore wins
Gather 2 raffle
Carlton Bruett will' receive $360 for tuition after hav
ing his name drawn first from Cather 2's tuition raffle.
Bruett is a sophomore in the College of Arts and Sciences.
Tickets were sold during the past few weeks by resi
dents of Cather residence hall's second floor. More than
1,300 tickets were sold at three-for-$l, according to Steve
Hardy, a floor resident. .
The floor intended to give 10 percent of the profits to
the All-University Fund and use the rest for floor im
provement, Hardy said.
After figuring totals, however, the floor lost 20 cents,
he said. Hardy added that a tuition raffle may be a first of
its kinds for UNL, but said he was not positive.
' The floor may decide to hold a similar raffle next year
in spite of the lost revenue because the residents will be
experienced and better able to plan such a project, Hardy
said.
Second prize was awarded to Karen Gustin, an unde
clared freshman. She will receive a student survival kit .
containing several gift certificates and movie passes
at a total of $84.50.
Third prize was awarded to Roxanne Skoda, a sopho
more in the Teacher's College. She will receive a student
survival kit worth $32.60.
2-D
Blood is life A
V
