thursday, may 3, 1979
daily nebreskan
'Paper Chase'
t
Continued from page 12
Paper Chase is on Tuesday nights at 7 p jn. Based on a
hit movie, it start James Stephens as John Hart, a first
year law student trying to succeed in a contractual law
class dominated by Professor Klngfield (John House-.
man). ' - , . .
the show has suffered from bad ratings because of the
time slot It's In, opposite ABC's Happy Days.
In a 13th hour effort to save the show, Strautman said,
he mailed a letter to friends and media asking for support
in organizing a campaign to save the show.
In the letter, he described the show as "the only one
aired on Tuesday night which requires more than an
eighth-grade mentality and stimulates more than carnal
thoughts." .
Sabotage hour
He blamed the bad ratings on the time slot, calling
that hour the "sabotage hour.'
The ratings for the show increased when it was
switched from 7 to 9 pjn. on Tuesday nights for three
weeks, but then they dropped again when CBS returned
the show to its original hour in order to present the CBS
Tuesday night movie. t ,
The ratings increase demonstrated the show had an
audience at t different time period, he said.
He said he. sent to the letter to trie program mangers
and media critics such as Peter Citron, an Omaha
World-Herald columnist, and Dave Wingert, a WOW
radio announcer. ,
Criteria criticized
He said he probably will bring his campaign to the
PTA, which is committed to promoting educational shows
such a Paper Chase.
"Because of the time element involved and my limited
resources, I don't have much choice but to contact the
PTA," he said. WI will be contacting the Lincoln PTA
leaders soon with my plan"
He criticized the network's use of ratings as a basis for
determining the life of a show. He said ratings are based
on the same families selected for three or fours years by
the Nielsen Co. in their television surveys.
The problem here, he said was that the same families
who watched Happy Days last year will watch it again this
year and therefore a new show has a hard time establish
ing an audience.
Optimistic
Even though the show is losing millions of dollars in
advertising revenues for the network, Strautman said he
is optimistic about his chances of saving the show.
"Tin an cptimisUl think I can accomplish any goal
I want to " he said.
Strautman said the networks are more susceptible to
audience response after UB&Star Trek error, where they
canceled show with-poor ratings that returned as a hit in
syndication;: ;;. . ;,:-,.;- .. - ...
If CBS knows viewers are disgruntled over their can
celing an educational show, the show might be spared, he
said. r""
He linked his struggles of one man gathering support
against a major network with that of Howard Jarvis, the
man who initiated the tax Proposition 13 in California.
"He was one man taking on a massive government and
gaining support,' he said. I think I can do the same
against CBS with a little support." '
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ARTISTS
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Pick up applications and sign up for Interviews by
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Room 34, Nebraska Union.
9 I I
IFor mote information
I call 472-2588
-Nebraska Union
14th V R
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